Search Engine Optimization (SEO) is the method to optimize a website or a webpage for certain search queries. As a result the specific webpage or webpages, rank higher in Search Engine results for the target specific search queries. The art and science of SEO is rather simple, but the dynamic nature of search engines (to combat spam) makes it a little complicated. READ MORE »
Google is undoubtedly the most popular search engine today. Search engines like Google use their ultra powerful ranking algorithms and processes more than 200 factors before determining a rank of any webpage. With at least 60,000,000,000,000 (60 trillion) individual pages available online, Internet is undoubtedly the biggest source of digitized information. Without search engines finding a relevant, high quality page of information, from this huge and ever increasing digital ecosystem, would just be like finding a needle in a haystack. READ MORE »
On 21 April 2015 Google began rolling its global mobile-friendly update thereby improving the rankings of mobile-friendly pages in mobile search results. Even back in October 2015, Google was receiving at least 50 billion mobile searches every month. And as Google Search SVP, Amit Singhal said, this trend will just continue upwards. READ MORE »
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