Joomla SEO Services

Elevate your website’s potential with our Joomla SEO services, focused on ongoing content creation and optimization. Our team is committed to enhancing your online presence through strategic approaches to produce highly optimized, targeted content designed to engage and convert your audience. Google prioritizes fresh, relevant content, and we recognize the value of regularly updating your site to maintain its visibility in search results.

Our off-page backlink activities are designed to boost your website’s authority and enhance its search engine rankings. We focus on obtaining high-quality backlinks, ensuring that each link contributes to your site’s credibility.

Our team utilizes a variety of strategies, including guest posting on influential blogs, securing mentions in online publications, and maximizing social media engagement for greater visibility. We adhere to ethical, white-hat practices that comply with search engine guidelines, prioritizing sustainable, long-term results. With our customized approach, we aim to create a strong backlink profile that drives organic traffic and elevates your online presence.

With our meticulous attention to detail and commitment to excellence, you can be confident that your website will thrive and stay ahead of the competition.

Don’t settle for the ordinary—join the ranks of the online elite with the leading Joomla SEO company.

Joomla is a versatile and powerful choice for building anything from simple blogs to complex enterprise websites. It offers a range of features that make it a powerful content management system (CMS) for building and managing websites. Here are some key features

User-Friendly Interface:- Intuitive backend for easy content management
Flexible Content Management:- Robust categorization and tagging systems for organizing content.
Multilingual Support:- Built-in support for multiple languages.
Extensive Extension Library:- Thousands of plugins and extensions to enhance functionality.
SEO-Friendly Features:- Tools for optimizing content, managing metadata, and creating SEO-friendly URLs.
Responsive Design:- Support for responsive templates for mobile-friendly websites.
Access Control Levels:- Detailed user management with customizable access permissions.
Strong Community Support:- Active community with documentation, forums, and resources.
Media Management:- Integrated media manager for easy uploading and organizing of media files.
Security Features:- Built-in security measures and regular updates to protect against vulnerabilities.
Content Versioning:- Ability to track changes and revert to previous versions of content.
Built-in Caching:- Enhances website performance by storing copies of pages to reduce load times.
Template Customization:- Extensive options for designing and customizing templates to match branding.
Advanced Search Functionality:- Robust search capabilities to improve user navigation and content discovery.
E-commerce Integration:- Compatibility with e-commerce extensions like VirtueMart and HikaShop for online stores.
Analytics Integration:- Easy integration with tools like Google Analytics for tracking website performance and visitor behavior.

Unlock your SEO Potential: From Switzerland to Global domination

SEO serves as a pivotal catalyst for businesses seeking to broaden their reach, especially within Switzerland’s dynamic market. Our meticulously crafted SEO strategies, effectively target consumers who are actively searching for keywords related to your business.

SEO Web Up will not only reinforce your brand’s authority but also nurture a meaningful connection with the target community. A well-executed SEO strategy has the potential to transform your website into a formidable instrument for driving targeted traffic, enhancing your credibility, and ultimately fostering sustainable growth.

Embrace the opportunity to unlock your business’s full potential by strategically targeting most sought-after locales, where the efficacy of location-based SEO is unmatched. Or optimize your online presence and engage targeted audiences worldwide with our international SEO expertise!

Industry Spotlight (Switzerland): Digital Triumphs and Secrets of Online Success

1. Banking and Finance

Switzerland is synonymous with banking excellence, offering stability and confidentiality that attract clients worldwide. Financial institutions embrace online marketing to showcase their expertise through engaging blogs, informative webinars, and eye-catching infographics. Imagine an interactive calculator that helps users estimate their investment growth, shared widely on social media to attract potential clients. Trust is paramount, so testimonials and success stories create a personal connection, reinforcing the image of reliability and expertise.

2. Pharmaceuticals and Biotechnology

As home to giants like Novartis and Roche, Switzerland is a powerhouse in pharmaceuticals and biotech. Companies in this sector utilize captivating storytelling to share their groundbreaking research and innovations. Picture dynamic videos explaining complex medical breakthroughs in an accessible way. Engaging social media campaigns promote clinical trials and health initiatives, fostering community engagement and encouraging conversations around health and wellness.

3. Manufacturing

Switzerland’s manufacturing sector is known for precision and quality, particularly in machinery and engineering. Companies leverage online marketing to highlight their cutting-edge processes and products through behind-the-scenes videos that reveal the craftsmanship involved. Think of engaging case studies that showcase how Swiss precision has solved complex engineering challenges. Social media ads target businesses looking for reliable manufacturing partners, emphasizing quality and trustworthiness.

4. Tourism

With breathtaking landscapes and charming villages, Switzerland is a dream destination for travelers. The tourism industry employs vibrant online marketing strategies that focus on storytelling. Imagine stunning visuals of the Swiss Alps and picturesque lakes shared on social media, along with captivating travel blogs that inspire wanderlust. Influencer partnerships bring authentic experiences to life, while targeted ads promote exclusive travel packages, enticing visitors to explore the beauty of Switzerland.

5. Information Technology

Switzerland is rapidly emerging as a hub for tech innovation. IT companies use online marketing to showcase their state-of-the-art solutions and success stories through engaging content. Picture informative webinars and interactive infographics that explain complex digital transformations. Social media campaigns foster connections within the tech community, highlighting networking events and opportunities that position Switzerland as a leader in technology.

6. Agriculture

Swiss agriculture prides itself on quality, producing exquisite dairy, chocolate, and organic goods. Farmers utilize online marketing to tell their stories, showcasing sustainable practices and seasonal offerings. Engaging social media content features behind-the-scenes glimpses into farms and delicious recipes that highlight local produce. Blogs and newsletters keep consumers informed about events like farmer’s markets, creating a strong community connection around local food.

7. Luxury Goods

Switzerland is renowned for its luxury goods, especially in watchmaking and high-end fashion. Brands in this sector utilize online marketing to create a sense of exclusivity. Imagine visually stunning campaigns that tell the story behind a luxury watch’s craftsmanship, shared across social media platforms. Influencer partnerships and interactive content create buzz and desirability, drawing in consumers who value luxury and heritage.

8. Education and Research

Switzerland’s prestigious universities and research institutions are at the forefront of global education. Schools utilize online marketing to attract students by showcasing unique programs and vibrant campus life. Engaging video tours and interactive social media campaigns create a sense of connection. Targeted ads ensure they reach the right audience, making education in Switzerland an enticing option for aspiring students.

9. Renewable Energy

With a strong focus on sustainability, Switzerland is investing in renewable energy solutions. Companies in this sector utilize online marketing to educate the public about their innovative initiatives. Picture engaging content that shares success stories of renewable projects and informative infographics about energy savings. Social media campaigns raise awareness and inspire action, encouraging businesses and consumers to embrace sustainable practices.

10. Health and Wellness

Switzerland is celebrated for its high-quality healthcare and wellness offerings. The health sector leverages online marketing to promote a range of services from spas to holistic treatments. Engaging content about wellness tips and success stories is shared on social media, drawing in both locals and tourists. Targeted ads promote special wellness packages and retreats, enticing individuals to invest in their health and well-being.

Online Marketing Mavericks: Inspiring Campaigns by Renowned Companies

1. Swiss Tourism

Discover the breathtaking beauty of Switzerland with Swiss Tourism! Their online marketing strategy is a captivating blend of stunning visuals and compelling narratives that bring to life the majestic mountains, serene lakes, and charming villages. Through vibrant social media campaigns and inspiring travel blogs, they invite wanderlust-filled travelers to embark on unforgettable adventures, whether it’s skiing in the Alps or savoring fondue in a cozy chalet.

2. Swiss Chocolate

Indulge your senses with the delectable world of Swiss Chocolate! Brands like Lindt and Toblerone create mouthwatering content that not only highlights their rich heritage but also shares the artistry behind their beloved treats. Engaging social media campaigns encourage chocolate lovers to share their favorites and participate in virtual tours of chocolate factories, creating a sweet community where every bite tells a story.

3. Rolex

Step into a realm of precision and elegance with Rolex, the epitome of luxury craftsmanship. Their online marketing strategy weaves aspirational narratives and stunning visuals, showcasing iconic moments in history and the artistry of their timepieces. Engaging content on social media connects with watch enthusiasts, creating a shared passion for timeless elegance and quality that resonates worldwide.

4. Swiss International Air Lines

Soar to new heights with Swiss International Air Lines (SWISS), where exceptional service meets breathtaking views! Their online marketing focuses on showcasing the beauty of Swiss destinations alongside the comfort of their flights. Through captivating videos and engaging travel tips on social media, SWISS inspires travelers to explore the world, making every journey an unforgettable experience filled with Swiss hospitality.

5. Geneva Watch Tour

Dive into the luxurious world of horology with the Geneva Watch Tour! Their online marketing highlights exclusive experiences and behind-the-scenes looks at prestigious watchmakers. Through engaging content and social media promotions, they attract watch enthusiasts to partake in this unique journey, celebrating Switzerland’s rich tradition in watchmaking and making every tick feel special.

6. Swiss Railways

Experience the stunning landscapes of Switzerland with Swiss Railways (SBB)! Their online marketing strategy brings adventure to life, showcasing scenic train routes that wind through the Swiss Alps. Engaging content on social media features breathtaking views and travel tips, encouraging both locals and tourists to hop on board and create unforgettable memories as they journey through this picturesque country.

7. Nestlé

Savor the flavors of Switzerland with Nestlé, a global food and beverage leader! Their online marketing emphasizes sustainability and innovation, showcasing delightful recipes and new products. Engaging social media campaigns invite food lovers to share their culinary creations, fostering a vibrant community that celebrates quality, nutrition, and the joy of good food.

8. Zürich Tourism

Uncover the vibrant pulse of Zürich with Zürich Tourism! Their online marketing strategy combines stunning visuals and engaging content to promote the city’s rich cultural scene, delectable dining options, and outdoor adventures. Interactive social media campaigns and local event highlights entice visitors to dive into Zürich’s unique charm, making it an essential stop on their travel itinerary.

9. Credit Suisse

Navigate your financial future with confidence at Credit Suisse, a trusted global bank! Their online marketing strategy emphasizes expertise and reliability, providing valuable insights through informative content and engaging webinars. Social media posts promote financial literacy and investment tips, building a community where clients feel empowered to achieve their financial goals with a trusted partner.

10. Swiss Army

Gear up for adventure with Swiss Army, known for its iconic multi-tools and rugged outdoor equipment! Their online marketing strategy focuses on showcasing durability and versatility through eye-catching visuals and real-life applications. Social media campaigns encourage customers to share their outdoor escapades, creating a lively community of adventurers who appreciate quality and reliability in their gear.

11. Swiss Fashion Brands

Celebrate style with renowned Swiss fashion brands like Akris and Bally! Their online marketing strategies focus on elegance and craftsmanship, utilizing stunning visuals and engaging storytelling to showcase their latest collections. Collaborations with influencers and engaging social media content invite fashion enthusiasts to explore the unique blend of tradition and modernity that defines Swiss fashion.

The SEO Map of Switzerland: Key Locations for Marketing Success

Zurich: Zurich is Switzerland’s largest city and its foremost financial hub. It is renowned as a major international financial center, hosting leading banks and insurance companies. The city has a vibrant startup ecosystem, particularly in fintech, supported by excellent public transport and connectivity. Zurich offers a high quality of life, a multicultural environment, and a range of business services, making it appealing for professionals and companies alike.
Geneva: Known for its diplomatic presence, Geneva hosts numerous international organizations, including the United Nations and the World Health Organization. This makes it an ideal location for NGOs and businesses engaged in global trade and diplomacy. The city features a multilingual workforce and a cosmopolitan atmosphere, along with high living standards and a rich array of cultural offerings, enhancing its attractiveness for international enterprises.
Basel: Basel is a key player in the pharmaceuticals and life sciences sectors, home to major companies like Novartis and Roche. The city boasts strong collaboration with local universities and research institutions, fostering innovation. Its strategic location near the borders of Germany and France facilitates cross-border trade, while Basel’s vibrant cultural scene, including art museums and fairs, adds to its appeal as a business destination.
Lausanne: Known for its technological innovation, Lausanne is home to the prestigious École Polytechnique Fédérale de Lausanne (EPFL), which fosters a thriving startup ecosystem, particularly in artificial intelligence and robotics. The city offers a scenic work environment along Lake Geneva, creating an engaging community for innovators and entrepreneurs. This blend of education and technology positions Lausanne as a dynamic hub for business growth.
Lucerne: Lucerne is a picturesque city famous for its stunning lake and mountain scenery, making it a major tourist destination. The city’s hospitality and event management sectors benefit from a steady influx of international visitors. With a rich local culture and heritage, Lucerne enhances the overall tourism experience, providing ample opportunities for businesses in the tourism and service industries.
Bern: As the federal city and political center of Switzerland, Bern is home to the Swiss government and numerous federal agencies. This makes it an ideal location for consulting firms and businesses involved in policy-making. The city combines a rich cultural history with a blend of urban and natural environments, offering a high quality of life. Bern’s unique character and stability make it attractive for various sectors.
Zug: Zug is known for its favorable tax policies, which have made it a hotspot for businesses in commodities trading and finance. The city is often referred to as “Crypto Valley” due to its concentration of blockchain startups and organizations. With a small but vibrant community, Zug offers high living standards and easy access to Zurich, making it an appealing choice for entrepreneurs and established companies alike.
St. Gallen: St. Gallen has a rich history in the textile industry and is recognized for its educational institutions, particularly the University of St. Gallen, which promotes entrepreneurship and research. The city offers a unique blend of tradition and innovation, making it attractive for businesses in textiles and related sectors. Its beautiful surroundings further enhance its appeal as a place to live and work.
Fribourg: Fribourg is known for its strong emphasis on education and research, housing several universities and research centers that foster a culture of innovation. The city’s bilingual environment (French and German) attracts a diverse workforce, making it an appealing location for companies in education technology and research-driven sectors. Fribourg’s vibrant community and cultural activities contribute to its attractiveness as a business hub.
Lugano: Lugano is a financial center located in the Italian-speaking region of Switzerland, recognized for its wealth management and financial services sectors. The city benefits from its proximity to Italy, facilitating cross-border business opportunities. Additionally, Lugano has a growing tech scene, particularly in IT and software development. Its beautiful lakeside setting enhances its appeal, making it an attractive destination for both businesses and professionals.

Dominate search results and elevate your brand with our proven Joomla SEO solutions!

We know what it takes to rank your website in top 10 Google results; even for the most competitive keywords. A great SEO strategy and consistent efforts.

Every SEO strategies is unique. While the precise SEO strategy varies from website to website, the primary elements remain the same.

A website targeting local users requires a different content and off-page strategy than an e-commerce or a corporate or a small business website. However the common elements would remain the same, “they all require high quality backlinks, content, on-page optimization and a great user experience”.

Keyword competition of target keywords can also vary dramatically which too requires fine tuning of the SEO strategy.

Contact us to get the best custom SEO strategy for your website (at no cost)

Keyword research & analysis

What is keyword analysis?

Keywords are the words or phrases which a search engine user uses to find information they are looking for. The process of selecting target keywords for a website is called Keyword Analysis.

All the SEO work is done for a selected handful of keywords. We need a very good strategy and have to think from the point of view of a search engine user. Will the search engine users find what they are looking for and will he or she be interested in reading your web page? What is the relevance factor of the webpage content to the target keywords for that page? These are some common questions which we answer before finalizing a keyword.

What is a good keyword strategy?

We have to calculate and find the right SEO goals and with this in mind we keep a mix of long tail keywords (which have comparatively lower competition) and short tail keywords (which generally have high search volume). Selecting the right keywords can bring in quick results and thus a higher ROI.

Evaluating which keywords are right for your website and how they can maximize your ROI is the basic essence of any SEO campaign. As keywords drive the whole SEO campaign, they have to be perfect.

PPC vs SEO

Unlike PPC in Search Engine Optimization we have to be very careful when selecting the keywords that we target. As such everything, right from content optimization to back link creation are created keeping these keywords in mind.

What happens when keyword rankings are achieved?

There also comes a point when we achieve the desired rankings, when our SEO team upgrades the keyword strategy and replaces old keywords with new ones.

The process of keyword analysis

The first step in keyword research is to enumerate a list of possible keywords based on information about the website and the target market. Then using tools such as Google’s Keyword Planner we find all closely related keywords.

The next step is to thoroughly evaluate the keywords based on various parameters and select the best keywords. The two main parameters we evaluate are Keyword Relevance and Keyword Competition.

What is Keyword Relevance and Keyword Competition?

Keyword Relevance plays a key role in determining whether that keyword is a perfect match for your website or not. To find the best matched keywords, detailed attention is given to the goods, services and the target market that a client wants to target.

The second aspect is Keyword Competition. While on one hand targeting keywords with low search volume would be less fruitful, on the other hand targeting only the highly competitive keywords at the beginning of a campaign can lead to low ROI as well.

Competitor Analysis

Competitor analysis is the process of analyzing your competitors and the SEO strategies used by your key competitors. It also involves determining which keywords your competitors are ranking for and then reverse engineering to find out the missing SEO aspects from your website. When doing a competitor analysis for clients, we analyze various aspects of the websites featured on the first page of Google SERPs. These include SEO factors like, Link Profile Strength, Web page & overall quality of their Website Content, Keyword Density, On Page Optimization, Structured data markup, User Experience, Mobile Friendliness, Website Page Speed analysis, Social Media strength, and Internal Linking.

SEO is mix of various online marketing activities, and depending on the keyword competition and the current search engine value of a website, we have to carve out a path that will lead to your sureshot search engine success. As such Competitor Analysis starts during Keyword Analysis. Before finalizing the keywords we have to figure out what is working in favor of the top ranking websites. We have to be 100% sure that we are not chasing keywords that won’t provide a high ROI. The keywords we should target should drive both visitors & conversions, and help achieve your online marketing goals within an appropriate time period.

On-page optimization & Structured Data Markup

On page SEO is the process of optimizing the on-page factors of a target page. While relevant backlinks are certainly important, it is only because of their connection to the on-page SEO factors that search engines are able to create a strong relation between target page and the backlinks.

We use it extensively as part of our SEO strategy. So what are the most important on-page SEO factors? These include various on-page SEO elements such as the Title Tag, URLs, Heading tags, Image and Video relevance, Info graphics, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Page update frequency, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets.

When we start optimizing a website, we will do the on-page SEO in the first month itself. Search engines such as Google thoroughly evaluate the on-page SEO factors and maintains an index filled with key data structures that emphasizes on the on-page relevance factors. Read more…

Website Crawlability Analysis

In order for Google or any other search engine to rank a webpage, it first needs to crawl that webpage and create it’s index. Googlebot creates large indexes of the words and several other elements it can find on these webpages. Thereafter it processes key page tags and attributes, such as Title tags and ALT attributes before ranking a webpage. Now and then we often see webpages that Google couldn’t crawl successfully. As a result these pages loose their rankings and if found in large numbers, it will negatively affect the ranking of other pages on that website. Common issues affecting your website crawlability include DNS errors, Not followed errors, Server connectivity issues, and robots.txt error.The web is like an ever-growing library with billions of books and no central filing system. Google uses software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site. When crawlers find a webpage, Googles’ systems render the content of the page, just as a browser does. It takes note of key signals — from keywords to website freshness — and keeps track of it all in the Search index. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

Content quality analysis

According to Google, for a typical query, there are thousands, even millions, of web pages with potentially relevant information. As search engine users we just want the right pages with great content and not any irrelevant results. Google too wants to serve useful and relevant results, not billions of web pages.

So to make the best pages rank first, Google uses complicated algorithms to evaluate how useful these web pages are. It is this “usefulness” that we as SEO experts optimize throughout your website. The more useful a website, the better chances that it will rank higher on Google.

The kind of questions even Google’s expert engineers ask themselves as they write algorithms that attempt to assess site quality are the same that our content writers also ask.

These include questions like: 1) Would you trust the information presented in this article? 2) Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3) Does this article have spelling, stylistic, or factual errors? 4) Does the article provide original content or information, original reporting, original research, or original analysis? 5) Does the page provide substantial value when compared to other pages in search results? 6) How much quality control is done on content? 7) Was the article edited well, or does it appear sloppy or hastily produced? 8) Are the pages produced with great care and attention to detail vs. less attention to detail 9) Does this article contain insightful analysis or interesting information that is beyond obvious? 10) Does this article provide a complete or comprehensive description of the topic?

Content creation and strategy

Google is more likely to trust a website with regularly updated high quality content. Therefore depending on the keyword competition, a good content strategy requires creating many pages of related content throughout your website.

Quality content outside of target pages is also a great source of good backlinks. Such content could be on the same website in the form of blogs or on other websites in the form of articles, press releases and so on.

At SEO Web Up we follow a content oriented approach to SEO. Our specialized team of content writers will regularly create great content for your website.

We also ensure that the content created is high quality & original so that Google rewards your website as a much more authoritative source of information than other competing websites.

We write “cornerstone content” which is evergreen, original and highly informative, something that other websites would love to link to.

Google is always on the lookout for sites with high quality original content that has research, in-depth reports, thoughtful analysis and so on.

All our SEO Packages include extensive content development activities. The number of monthly content pieces we develop will vary from package to package.

Backlink strategy

Needless to say that backlinks are one of the most important ranking factor. Google knows that the net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to that site. We only create high-grade backlinks for our clients using decades of SEO experience and specialized knowledge of patented Google algorithms specifically related to Link analysis & Link scoring.

Backlinks are a very important aspect of SEO. Google wants to serve authoritative web pages to its users and back links are one of the most important factor that helps build your website’s authority. Good back-links will help you get ranked and without back-links, it is hard to rank for even the simplest keywords. Another reason why back-links are so dear to search engines, is that bots such as Googlebot finds new web pages with the help of back-links. So the more you are linked the better chances your web page will be found naturally by Googlebot.

According to Google “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

The bottom line, to rank high your website needs quality back links. As a premium SEO service provider we use our experience to build a good number of quality backlinks. Read more…

Social Media Optimization

When we optimize a website we build a unique social media strategy and create posts across a wide variety of social media channels. This helps in keeping your followers engaged and augmenting the process of Natural Link Building. As Social Media channels such as Facebook can be easily gamed, hence they are not regarded as a direct ranking signal. However their importance shouldn’t be underestimated.

There are various reasons why we use Social Media Optimization (SMO) as part of our SEO services. First, as social media websites are all about connecting with other people they have huge potential for quality back links, second, social media sites are great place to share high quality useful content, third, social media sites can be very useful when it comes to creating or promoting a brand, fourth, with billions of users channels such as Facebook and Youtube can help quickly build a very huge audience, fifth, social media links are also back links, so at the end of the day when you are seriously promoting your content on social media channels, you are in itself creating links for you website.

Google has gotten smarter at distinguishing between profiles with genuine and fake followers. This is why we often see social media pages with genuine likes and followers rank high in Google and web sites with a strong social media presence also have a better scope at ranking higher.

XML Sitemap

A sitemap is a file where you can list the pages, videos, and other files on your site, and the relationships between them. It helps in informing Google and other search engines about the organization of your site’s content. Search engine web crawlers like Googlebot also read this file to more intelligently crawl your site. Your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site. In addition if website pages don’t have any backlinks and do not naturally reference each other, we can list them in a sitemap to ensure that Google & other major search engines do not overlook some of these pages.

Internal Linking

Internal links are links pointing to other pages within your website. There are many benefits of using Internal Links. First and foremost internal links are great for user experience. As website users can easily jump to more relevant content using these links, they become a great source to grip your site visitors. This is an important SEO strategy used by Wikipedia. Second, internal links pass on link juice across all your internally linked pages. Third, as we have full control over our internal links they become a great source to build up the relevancy quotient for pages that other sites might not link to naturally. Fourth, internally linked pages can be found by Googlebot and are thus easily crawled and indexed by Google. When done right Internal Links transform into a very powerful SEO tactic that has huge benefits.

Mobile Friendliness

The ease of using Mobile Search has led to a mobile search revolution. To the extent that people use Mobile search more often than desktop search. This trend had picked up long before, as a result of which, Google began rolling its global mobile friendly update back on 21st April, 2015, thereby improving the rankings of mobile-friendly pages in mobile search results.

According to Google “Mobile is critical to your business and will continue to be so”. Often users have to pinch and zoom in order to read content on a web page. Common mobile user experience issues include, Touch elements being too close, Small font size, Wrong view port settings, Blocked JavaScript, CSS and Image Files, Unplayable Content, Faulty Redirects, Mobile-Only 404s, Irrelevant Cross Links and Overlays that partially or completely cover the contents of the page. We evaluate all target pages as part of our SEO packages and if your website isn’t mobile ready you can use our UX team to optimize it for mobile devices. We will ensure that your website becomes mobile friendly and that you don’t loose any mobile search engine traffic

Target page speed analysis

Page speed is an important ranking signal. This means that if all other factors remain the same, a website could perform better or worse in Google Search just depending on it’s page speed. We use the best tools to measure and optimize page speed of all the target pages.

Google has been emphasizing on Page Speed since 2009. It had mentioned several times across their Webmaster blog posts about their own research on page speed and indicated just how much obsessed Google is with your website speed. Here is an excerpt from one of their blog posts “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”

Review if the Website has been affected by any Google Updates

Google’s Mission Statement is “To organize the world’s information and make it universally accessible and useful.” However Search Engine Optimizers (SEOs) have a mission to improve the rankings of their client’s website. And in order to achieve their goals many SEOs resort to manipulative techniques, instead of using White Hat SEO techniques, to trick search engines and make quick progress.

For example, Search Engine Optimizers knew the power of backlinks very well and started misusing their knowledge to create spam links. All this messed up the search engine results and search engines had to make appropriate changes in their algorithms. As a result if your website was negatively affected by bad backlinks we know that there was something wrong with your back links and that your website was most probably penalized by Google’s Penguin algorithm update. To find this information we need a thorough evaluation of your website.

Google like most other popular search engines, keeps updating its search algorithms to maintain the quality of search engine results and to fight spam. While a large number of such updates are minor, there are number of other updates that have a significant impact on search results, such as, Google Hummingbird, Google Mobile Friendly, Google Panda, Google Penguin and Google Pigeon. Google publically informs about most of these significant updates on their various webmaster networks. When we strategize a SEO campaign we keep a close eye at any (positive or negative) relation between such updates and your website. Just looking at how Google treats your website, post these updates, we can better evaluate the exact positive or negative aspects of your website in light of that specific update.

Implement Google Webmaster aka Search Console Tool

While Google Analytics is used to measure & track people visiting your website, Google Search Console is the #1 recommended tool purely from SEO perspective.

Google Search Console is a free service offered by Google that helps monitor and maintain a site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Some benefits of using Search Console are, It helps you monitor your site’s performance in Google Search results, Makes sure that Google can access your content, Submit new content for crawling and remove content you don’t want shown in search results, Create and monitor content that delivers visually engaging search results, Maintain your site with minimal disruption to search performance, Monitor and resolve malware or spam issues so your site stays clean, Discover how Google Search—and the world—sees your site, See which queries caused your site to appear in search results, See a sample of sites which are linking to your website.

Implement Google Analytics

Google Analytics is an awesome tool for measuring & tracking your website visitors. You can see which keywords are performing, distinguish between organic and other visitor sources, see how they are behaving and which are the main landing pages, so you can better optimize them to increase the conversion ratio and use them to their fullest capabilities. It’s an easy to use ultrafast tool that helps you gain advance insights and create all sorts of reports about your site visitors. In short, a must have tool for online marketing.

Here’s what Google has to say about it’s Analytics tool “Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view. Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.”

Creating Articles in Joomla

Adding and editing content in Joomla is a straightforward process that allows you to manage your website effectively. Here’s a step-by-step guide to help you navigate through content management.

To add new content, go to Content > Articles. Click on the New button to create a new article. You’ll be directed to the article editor, where you can enter your title and content. Joomla’s editor allows for rich text formatting, enabling you to add images, links, and other media easily. You can also categorize your articles to keep them organized. If you don’t have categories set up yet, you can create them by going to Content > Categories.

Menu Management

To make your articles accessible, link them to menus. Go to Menus > Manage and select the menu where you want to add the article. Click New, then select the type of menu item (e.g., Single Article), and link it to the article you just created.

Utilizing Tags and Metadata

Consider using tags to enhance SEO and content discoverability. In the article editor, you can add tags relevant to your content. Don’t forget to fill out the metadata options for SEO purposes, including the meta description and keywords.

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