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Elevate your online presence with our professional WordPress SEO services — enhance visibility, increase traffic, and let your business soar!

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SEO Web Up is one of the best SEO agencies. Their SEO strategy helped us greatly improve our search engine presence. I would definitely recommend them.

Jessica Grison
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Excellent, we are very impressed with the SEO results. Highly recommended.

Arif Ahmed
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SEO Web Up has highly skilled and professional SEO consultants. I strongly recommend them. Thank you.

Matt
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Punye is one of the best SEO Consultants I have known. He and his team have helped us grow our business and we are seeing over 200% more leads coming in every month.

Amanda K.
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SEO Web Up is the 4th SEO company to work on our website’s SEO and I found the best, especially for our UAE branch. I am very happy with the SEO results. I truly found value for money.

Alfred
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Excellent efforts by Punye and his team, keep up the good work.

George
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I’m highly satisfied with the work that SEO Web Up did for us at a reasonable cost. They’re experts at SEO and very professional. Highly recommend them!

Melissa Brown
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Putting our client’s success first

Elevate your website’s potential with our WordPress SEO services, focused on ongoing content creation and optimization. Our off-page activities are designed to boost your website’s authority, enhancing its search engine rankings. We focus on obtaining high-quality backlinks, ensuring that each link contributes to your site’s credibility.

Our team is committed to build your online presence through a strategic approach, producing highly optimized, targeted content designed to engage and convert your audience. Google prioritizes fresh, relevant content, and we recognize the value of regularly updating content for your site. 

With our meticulous attention to detail and commitment to excellence, you can be rest assured that your website will rank on top and stay ahead of the competition.

Don’t settle for the ordinary—join the ranks of the online elite with the leading WordPress SEO company.

WordPress offers several user-friendly plugins and has in-built features needed to build and maintain a professional online presence:

  • Clean Code Structure
  • Comment Management
  • Built-in Blogging Capabilities
  • Community Support
  • Easy Content Optimization
  • Social Media Integration
  • Responsive Design
  • Security Features
  • Permalink Customization
  • Easy Image Optimization
  • Regular Updates
  • Schema Markup
  • XML Sitemaps
  • Multilingual Support
  • 404 Error Handling
  • Integration with Google Tools
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Unlock your online potential with the best SEO company

SEO Web Up is at the forefront of digital marketing, providing premium SEO services at affordable rates. Our dedicated client relationship managers provide great support and maintain strong connection.

We specialize in delivering tailored SEO services to take your business to new heights. With a deep understanding of local search trends and industry-niche consumer behavior, we craft strategies that not only boost your visibility but also drive meaningful engagement.

We combine industry expertise with innovative techniques, ensuring your brand stands out in a crowded marketplace. From comprehensive keyword research to on-page optimization and best link-building strategies, we focus on every aspect of SEO to deliver results that matter.

We utilize a variety of strategies, including guest posting on influential blogs, securing mentions in online publications, and maximizing social media engagement for greater visibility. We adhere to ethical, white-hat practices that comply with search engine guidelines, prioritizing sustainable, long-term results. With our customized approach, we aim to create a strong backlink profile that drives organic traffic and elevates your online presence.

Let us help you navigate the digital landscape and transform your online presence into a powerful tool for growth, so you can attract more customers and achieve your business goals!

Backlink strategy for dynamic target markets

Backlink strategy varies from website to website. It is tailored to the specific goals, audience, and niche of the website.

It’s crucial to focus on obtaining industry-relevant links through several websites including local directories and community sites, particularly for local businesses, while global or other location specific sites must acquire links from the relevant publications accordingly.

Other websites that allow backlinks are blogs, forums, article marketing websites, press-release sharing websites, Q & A sites, social bookmarking, review websites, and websites that allow to create company profiles. There are many websites that allow backlinks for sharing content like images, infographics, videos, eBooks, pdfs, slideshows, podcasts, presentations and documents.

With billions of users worldwide, social media platforms like Facebook and Twitter serve as vibrant hubs for connection and engagement. Beyond facilitating interactions, these channels hold tremendous potential for generating high-quality backlinks. Leveraging social media effectively not only fosters relationships but also amplifies the reach of your content, driving traffic and boosting SEO efforts in the process.

Backlinks are a collective effort, as they rely on collaboration between websites and content creators. By building relationships and sharing valuable content, we enhance the online authority and improve search engine rankings.

Unlocking SEO Potential: Kuwait to Global Domination

SEO serves as a pivotal catalyst for businesses seeking to broaden their reach, especially within Kuwait’s dynamic market. Our meticulously crafted SEO strategies, effectively attract local as well as global consumers who are actively seeking for businesses like yours.

SEO Web Up will not only reinforce your brand’s authority but also nurture a meaningful connection with the target community. A well-executed SEO strategy has the potential to transform your website into a formidable instrument for driving targeted traffic, enhancing your credibility, and ultimately fostering sustainable growth.

Embrace the opportunity to unlock your business’s full potential by strategically targeting Kuwait’s most sought-after locales, where the efficacy of location-based SEO is unmatched. 

Industry spotlight: Digital Triumphs and Secrets of Online Success in Kuwait

1. Oil and Gas

Kuwait’s oil and gas sector isn’t just the backbone of its economy; it’s a powerhouse driving innovation and sustainability. Kuwait Petroleum Corporation (KPC) leads the way, utilizing online platforms for investor relations and corporate branding. Their engaging content on sustainability initiatives not only sells oil but also shares a vision for a greener future, capturing attention and building trust.

2. Finance and Banking

The financial landscape in Kuwait is bustling, with institutions like National Bank of Kuwait (NBK) and Kuwait Finance House (KFH) leveraging digital channels to connect with customers. Through engaging social media campaigns that demystify finance, they foster a community of informed clients. Targeted email marketing keeps customers updated on promotions and services, making finance feel accessible and personalized.

3. Real Estate

In the dynamic real estate market, companies like Mubadalah and Kuwait Real Estate Company (KREC) are leading the charge. They showcase properties with virtual tours, engage in social media advertising, and run targeted email campaigns. By turning house hunting into an immersive adventure, they effectively connect with potential buyers and investors.

4. Retail

Kuwait’s retail scene is vibrant, featuring companies like Alshaya Group and Xcite by Alghanim Electronics. Retailers are making waves online through eye-catching social media campaigns and partnerships with influencers who promote the latest collections. Engaging email newsletters featuring exclusive deals drive traffic to their online stores, creating a shopping experience that feels personal and exciting.

5. Tourism and Hospitality

The tourism and hospitality industry is evolving, with hotels like Jumeirah Messilah Beach Hotel and travel agencies such as Kuwait Travel Agency showcasing the country’s rich culture. They craft captivating social media narratives and collaborate with influencers to highlight unique experiences. By creating visually stunning content, they inspire wanderlust and invite travelers to explore all that Kuwait has to offer.

6. Food and Beverage

In Kuwait’s thriving food and beverage sector, restaurants like The Cheesecake Factory and Viva La Crepe are not only serving delicious dishes but also leveraging social media to tantalize taste buds. Engaging posts showcasing new menu items keep diners hooked, while convenient online ordering systems enhance the dining experience. Every meal becomes a treat, thanks to effective online marketing.

7. Telecommunications

Kuwait’s telecommunications industry is essential for connectivity, with companies like Zain and Ooredoo leading the way. These brands utilize social media to engage customers and gather feedback, ensuring they meet evolving needs. Dynamic digital ads and informative content not only promote services but also foster a community where connectivity thrives.

8. Construction

The construction industry, represented by companies like Kuwait Arab Contractors and Combined Group Contracting Company, is transforming urban landscapes. They showcase projects through stunning visuals on social media, turning blueprints into captivating stories. Engaging webinars and informative content allow them to connect with clients and stakeholders, highlighting their innovative practices and future developments.

9. Healthcare

In Kuwait’s healthcare sector, institutions like Al-Seef Hospital and Dar Al-Shifa Hospital are focused on community well-being. They run vibrant health awareness campaigns on social media, educate the public about health topics, and offer telemedicine services. Engaging email newsletters keep patients informed, fostering trust and strengthening community health initiatives.

10. Education

Kuwait’s education sector, featuring institutions like American University of Kuwait (AUK) and Kuwait University, is leveraging online marketing to connect with students. Through engaging social media campaigns that showcase campus life, they attract potential students. Online courses and valuable educational content create an inviting digital space for learning, making education accessible and exciting.

11. Information Technology

The IT sector in Kuwait is a hotbed of innovation, with companies like Kuwait Information Technology Company (KITCO) and Burgan Bank’s IT division showcasing their cutting-edge solutions. They utilize webinars and interactive demos to demonstrate technology in action, while targeted content marketing positions them as industry leaders. It’s all about creating a buzz around tech advancements and inspiring businesses to embrace the digital future.

12. Entertainment and Media

Kuwait’s entertainment and media industry is alive with creativity, with companies like Kuwait National Cinema Company and Kuwait TV using online marketing to engage audiences. From vibrant social media promotions to collaborations with influencers, they’re making entertainment accessible and exciting. By sharing behind-the-scenes content and promoting events, they invite everyone to join the cultural conversation.

Online Marketing Mavericks: Inspiring Campaigns from Renowned Companies

1. Xcite by Alghanim Electronics

Dive into the world of tech shopping with Xcite! This retail giant expertly utilizes social media to showcase the latest gadgets and exclusive promotions, making it easy for tech enthusiasts to stay in the loop. With eye-catching ads and influencer partnerships, they keep customers excited and informed, ensuring every shopping experience is both fun and fulfilling.

2. National Bank of Kuwait (NBK)

Navigating your financial future has never been easier with the National Bank of Kuwait! They provide valuable insights on financial literacy through engaging blogs and informative videos. Their targeted campaigns and interactive webinars empower clients to make informed decisions about digital banking, transforming complex financial topics into accessible knowledge.

3. Jumeirah Messilah Beach Hotel

Escape to luxury with Jumeirah Messilah Beach Hotel! This stunning destination utilizes online marketing to transport potential guests into a world of relaxation and indulgence. Through captivating virtual tours and vibrant social media content, they showcase their incredible amenities, making it irresistible for travelers to book their next getaway.

4. Zain

Stay connected with Zain, where cutting-edge telecommunications meet innovative marketing! They leverage targeted online ads and dynamic social media campaigns to highlight their latest plans and services. With chatbots enhancing customer service and engaging videos explaining new technologies, Zain ensures you’re always in the know and connected.

5. Al-Masar Real Estate

Discover your dream home with Al-Masar Real Estate! They bring properties to life through immersive virtual tours, allowing potential buyers to explore from the comfort of their homes. Their savvy use of SEO and engaging blog content positions them as industry experts, guiding you seamlessly through the real estate journey.

6. AlMarai

Taste the goodness with AlMarai, a brand that knows how to connect! They’ve crafted a user-friendly app for easy ordering, complemented by vibrant social media contests that engage customers. Collaborating with food bloggers, they generate excitement around new products, making every meal a delightful experience.

7. Aster DM Healthcare

Your health journey just got a boost with Aster DM Healthcare! They focus on empowering individuals through educational content, sharing health tips and wellness insights across their digital platforms. By promoting online appointments and hosting wellness webinars, they make healthcare accessible and engaging for everyone.

8. Kuwait Petroleum Corporation (KPC)

Join KPC on their journey toward sustainability! This corporate powerhouse effectively uses digital marketing to showcase their initiatives in energy efficiency and environmental responsibility. Through engaging content on social media and their website, they foster community awareness and inspire a greener future.

9. Al-Dhow Real Estate

Unlock the door to your next investment with Al-Dhow Real Estate! They combine comprehensive online listings with stunning virtual tours, bringing properties directly to your screen. With strategic SEO and targeted social media campaigns, they capture the attention of potential buyers, making property hunting an enjoyable experience.

10. The Regency Hotel

Step into a world of luxury at The Regency Hotel! Their online marketing strategy includes stunning visuals that highlight lavish amenities and services, captivating potential guests. By collaborating with influencers and running enticing promotions, they create a buzz that keeps travelers coming back for more.

11. Carriage

Craving something delicious? Carriage has you covered! This popular food delivery service leverages a sleek app and engaging social media presence to connect with food lovers across Kuwait. With exciting promotions and partnerships with local restaurants, they ensure every meal is just a click away, making dining out at home a breeze.

12. KFH (Kuwait Finance House)

Embark on a journey of financial enlightenment with KFH! Their digital marketing strategies make Sharia-compliant banking accessible and engaging. Through captivating educational content and interactive webinars, they empower clients to navigate the world of Islamic finance with confidence and clarity.

The SEO Map of Kuwait: Key Locations for Marketing Success

1. Kuwait City

Welcome to Kuwait City, the dynamic heart of the nation! As the capital and most populous city, it boasts a stunning skyline adorned with architectural marvels like the Kuwait Towers and the Liberation Tower. Here, the energy of commerce pulses through bustling streets filled with multinational corporations, banks, and a diverse array of businesses. The Avenues, one of the largest malls in the region, invites you to shop and dine, blending modern retail with the charm of traditional markets. Its strategic location along the Arabian Gulf cements Kuwait City as a pivotal trade gateway, making it a must-visit for entrepreneurs and visitors alike.

2. Salmiya

Just a stone’s throw from the coast, Salmiya offers a vibrant tapestry of life. Known for its lively atmosphere, this commercial district is a favorite among locals and expatriates. Picture modern office buildings alongside cozy cafes and bustling retail shops. The seaside promenade is perfect for a leisurely stroll after a busy day, with stunning views of the Arabian Gulf. Salmiya is also a hub for hospitality and tourism, making it a hotspot for those looking to experience the best of Kuwaiti culture.

3. Hawalli

In the heart of urban activity lies Hawalli, a melting pot of cultures and opportunities. This densely populated area thrives on its educational institutions and is a magnet for students and professionals. With an eclectic mix of shops, cafes, and cultural venues, Hawalli buzzes with life and creativity. The diverse community fosters a dynamic marketplace, making it an essential destination for businesses looking to tap into a vibrant consumer base.

4. Mishref

Mishref is where innovation meets business! This emerging district is becoming a key player in Kuwait’s economic landscape, with modern office spaces and corporate headquarters springing up. The Kuwait International Fairground, a venue for exhibitions and conferences, attracts industry leaders and entrepreneurs from various sectors. Its prime location and easy access to major highways make Mishref a convenient choice for businesses aiming to make their mark.

5. Ahmadi

Dive into the oil-rich legacy of Ahmadi, a city that plays a crucial role in Kuwait’s economy. Home to numerous oil companies and their headquarters, Ahmadi is the backbone of the oil and gas sector. The city is not just about business; it offers a range of amenities for expatriates and employees, blending work and life seamlessly. Its infrastructure supports the needs of the oil industry, making it a vital hub for energy sector professionals.

6. Fahaheel

Welcome to Fahaheel, where coastal beauty meets industrial strength! This vibrant city is a hub for the oil and gas sector, yet it also offers delightful shopping centers and waterfront activities. With its picturesque beaches and recreational opportunities, Fahaheel attracts visitors and businesses alike. The blend of industry and leisure makes it an attractive destination for entrepreneurs looking to thrive in a bustling environment.

7. Jahra

Journey northwest to Jahra, a city steeped in agricultural heritage and emerging commercial potential. As retail and service industries flourish, Jahra is evolving into a vibrant business center. Its convenient location near major highways facilitates trade and transportation, making it an appealing choice for businesses seeking growth and connectivity. The blend of traditional and modern elements creates a unique atmosphere ripe for innovation.

8. Sabah Al-Salem

Discover the potential of Sabah Al-Salem, a rapidly developing area that is capturing the attention of businesses. With modern facilities and infrastructure, this city is a canvas for retail and service-oriented enterprises. Its growing population is driving demand for various services, making Sabah Al-Salem a hotbed for investment and a promising spot for entrepreneurial ventures.

9. Mangaf

Finally, let’s explore Mangaf, a charming coastal town known for its lively community and expanding commercial scene. With an array of shops, restaurants, and recreational spaces, Mangaf is a popular destination for both residents and visitors. Recent development projects have breathed new life into the town, attracting businesses, particularly in retail and hospitality. The blend of local culture and modern conveniences makes Mangaf a delightful place for both work and leisure.

Dominate search results and elevate your brand with our proven WordPress SEO solutions!

We know what it takes to rank your website in top 10 Google results; even for the most competitive keywords. A great SEO strategy and consistent efforts.

Every SEO strategy is unique. While the precise SEO strategy varies from website to website, the primary elements remain the same.

A website targeting local users requires a different content and off-page strategy than an e-commerce or a corporate or a small business website. However the common elements would remain the same, “they all require high quality backlinks, content, on-page optimization and a great user experience”.

Keyword competition of target keywords can also vary dramatically which too requires fine tuning of the SEO strategy. 

Contact us to get the best custom SEO strategy for your website (at no cost)

What is keyword analysis?

Keywords are the words or phrases which a search engine user uses to find information they are looking for. The process of selecting target keywords for a website is called Keyword Analysis.

All the SEO work is done for a selected handful of keywords. We need a very good strategy and have to think from the point of view of a search engine user. Will the search engine users find what they are looking for and will he or she be interested in reading your web page? What is the relevance factor of the webpage content to the target keywords for that page? These are some common questions which we answer before finalizing a keyword.

What is a good keyword strategy?

We have to calculate and find the right SEO goals and with this in mind we keep a mix of long tail keywords (which have comparatively lower competition) and short tail keywords (which generally have high search volume). Selecting the right keywords can bring in quick results and thus a higher ROI.

Evaluating which keywords are right for your website and how they can maximize your ROI is the basic essence of any SEO campaign. As keywords drive the whole SEO campaign, they have to be perfect. 

PPC vs SEO

Unlike PPC in Search Engine Optimization we have to be very careful when selecting the keywords that we target. As such everything, right from content optimization to back link creation are created keeping these keywords in mind.

What happens when keyword rankings are achieved?

There also comes a point when we achieve the desired rankings, when our SEO team upgrades the keyword strategy and replaces old keywords with new ones. 

The process of keyword analysis

The first step in keyword research is to enumerate a list of possible keywords based on information about the website and the target market. Then using tools such as Google’s Keyword Planner we find all closely related keywords.

The next step is to thoroughly evaluate the keywords based on various parameters and select the best keywords. The two main parameters we evaluate are Keyword Relevance and Keyword Competition.

What is Keyword Relevance and Keyword Competition?

Keyword Relevance plays a key role in determining whether that keyword is a perfect match for your website or not. To find the best matched keywords, detailed attention is given to the goods, services and the target market that a client wants to target.

The second aspect is Keyword Competition. While on one hand targeting keywords with low search volume would be less fruitful, on the other hand targeting only the highly competitive keywords at the beginning of a campaign can lead to low ROI as well.

Competitor analysis is the process of analyzing your competitors and the SEO strategies used by your key competitors. It also involves determining which keywords your competitors are ranking for and then reverse engineering to find out the missing SEO aspects from your website. When doing a competitor analysis for clients, we analyze various aspects of the websites featured on the first page of Google SERPs. These include SEO factors like, Link Profile Strength, Web page & overall quality of their Website Content, Keyword Density, On Page Optimization, Structured data markup, User Experience, Mobile Friendliness, Website Page Speed analysis, Social Media strength, and Internal Linking.

SEO is mix of various online marketing activities, and depending on the keyword competition and the current search engine value of a website, we have to carve out a path that will lead to your sureshot search engine success. As such Competitor Analysis starts during Keyword Analysis. Before finalizing the keywords we have to figure out what is working in favor of the top ranking websites. We have to be 100% sure that we are not chasing keywords that won’t provide a high ROI. The keywords we should target should drive both visitors & conversions, and help achieve your online marketing goals within an appropriate time period.

On page SEO is the process of optimizing the on-page factors of a target page. While relevant backlinks are certainly important, it is only because of their connection to the on-page SEO factors that search engines are able to create a strong relation between target page and the backlinks.

We use it extensively as part of our SEO strategy. So what are the most important on-page SEO factors? These include various on-page SEO elements such as the Title Tag, URLs, Heading tags, Image and Video relevance, Info graphics, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Page update frequency, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets.

When we start optimizing a website, we will do the on-page SEO in the first month itself. Search engines such as Google thoroughly evaluate the on-page SEO factors and maintains an index filled with key data structures that emphasizes on the on-page relevance factors. Read more…

In order for Google or any other search engine to rank a webpage, it first needs to crawl that webpage and create it’s index. Googlebot creates large indexes of the words and several other elements it can find on these webpages. Thereafter it processes key page tags and attributes, such as Title tags and ALT attributes before ranking a webpage. Now and then we often see webpages that Google couldn’t crawl successfully. As a result these pages loose their rankings and if found in large numbers, it will negatively affect the ranking of other pages on that website. Common issues affecting your website crawlability include DNS errors, Not followed errors, Server connectivity issues, and robots.txt error.The web is like an ever-growing library with billions of books and no central filing system. Google uses software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site. When crawlers find a webpage, Googles’ systems render the content of the page, just as a browser does. It takes note of key signals — from keywords to website freshness — and keeps track of it all in the Search index. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

According to Google, for a typical query, there are thousands, even millions, of web pages with potentially relevant information. As search engine users we just want the right pages with great content and not any irrelevant results. Google too wants to serve useful and relevant results, not billions of web pages. 

So to make the best pages rank first, Google uses complicated algorithms to evaluate how useful these web pages are. It is this “usefulness” that we as SEO experts optimize throughout your website. The more useful a website, the better chances that it will rank higher on Google.

The kind of questions even Google’s expert engineers ask themselves as they write algorithms that attempt to assess site quality are the same that our content writers also ask.

These include questions like: 1) Would you trust the information presented in this article? 2) Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3) Does this article have spelling, stylistic, or factual errors? 4) Does the article provide original content or information, original reporting, original research, or original analysis? 5) Does the page provide substantial value when compared to other pages in search results? 6) How much quality control is done on content? 7) Was the article edited well, or does it appear sloppy or hastily produced? 8) Are the pages produced with great care and attention to detail vs. less attention to detail 9) Does this article contain insightful analysis or interesting information that is beyond obvious? 10) Does this article provide a complete or comprehensive description of the topic?

Google is more likely to trust a website with regularly updated high quality content. Therefore depending on the keyword competition, a good content strategy requires creating many pages of related content throughout your website. 

Quality content outside of target pages is also a great source of good backlinks. Such content could be on the same website in the form of blogs or on other websites in the form of articles, press releases and so on.

At SEO Web Up we follow a content oriented approach to SEO. Our specialized team of content writers will regularly create great content for your website.

We also ensure that the content created is high quality & original so that Google rewards your website as a much more authoritative source of information than other competing websites.

We write “cornerstone content” which is evergreen, original and highly informative, something that other websites would love to link to.

Google is always on the lookout for sites with high quality original content that has research, in-depth reports, thoughtful analysis and so on.

All our SEO Packages include extensive content development activities. The number of monthly content pieces we develop will vary from package to package.

Needless to say that backlinks are one of the most important ranking factor. Google knows that the net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to that site. We only create high-grade backlinks for our clients using decades of SEO experience and specialized knowledge of patented Google algorithms specifically related to Link analysis & Link scoring.

Backlinks are a very important aspect of SEO. Google wants to serve authoritative web pages to its users and back links are one of the most important factor that helps build your website’s authority. Good back-links will help you get ranked and without back-links, it is hard to rank for even the simplest keywords. Another reason why back-links are so dear to search engines, is that bots such as Googlebot finds new web pages with the help of back-links. So the more you are linked the better chances your web page will be found naturally by Googlebot.

According to Google “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

The bottom line, to rank high your website needs quality back links. As a premium SEO service provider we use our experience to build a good number of quality backlinks. Read more…

When we optimize a website we build a unique social media strategy and create posts across a wide variety of social media channels. This helps in keeping your followers engaged and augmenting the process of Natural Link Building. As Social Media channels such as Facebook can be easily gamed, hence they are not regarded as a direct ranking signal. However their importance shouldn’t be underestimated.

There are various reasons why we use Social Media Optimization (SMO) as part of our SEO services. First, as social media websites are all about connecting with other people they have huge potential for quality back links, second, social media sites are great place to share high quality useful content, third, social media sites can be very useful when it comes to creating or promoting a brand, fourth, with billions of users channels such as Facebook and Youtube can help quickly build a very huge audience, fifth, social media links are also back links, so at the end of the day when you are seriously promoting your content on social media channels, you are in itself creating links for you website.

Google has gotten smarter at distinguishing between profiles with genuine and fake followers. This is why we often see social media pages with genuine likes and followers rank high in Google and web sites with a strong social media presence also have a better scope at ranking higher.

A sitemap is a file where you can list the pages, videos, and other files on your site, and the relationships between them. It helps in informing Google and other search engines about the organization of your site’s content. Search engine web crawlers like Googlebot also read this file to more intelligently crawl your site. Your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site. In addition if website pages don’t have any backlinks and do not naturally reference each other, we can list them in a sitemap to ensure that Google & other major search engines do not overlook some of these pages.

Internal links are links pointing to other pages within your website. There are many benefits of using Internal Links. First and foremost internal links are great for user experience. As website users can easily jump to more relevant content using these links, they become a great source to grip your site visitors. This is an important SEO strategy used by Wikipedia. Second, internal links pass on link juice across all your internally linked pages. Third, as we have full control over our internal links they become a great source to build up the relevancy quotient for pages that other sites might not link to naturally. Fourth, internally linked pages can be found by Googlebot and are thus easily crawled and indexed by Google. When done right Internal Links transform into a very powerful SEO tactic that has huge benefits.

The ease of using Mobile Search has led to a mobile search revolution. To the extent that people use Mobile search more often than desktop search. This trend had picked up long before, as a result of which, Google began rolling its global mobile friendly update back on 21st April, 2015, thereby improving the rankings of mobile-friendly pages in mobile search results.

According to Google “Mobile is critical to your business and will continue to be so”. Often users have to pinch and zoom in order to read content on a web page. Common mobile user experience issues include, Touch elements being too close, Small font size, Wrong view port settings, Blocked JavaScript, CSS and Image Files, Unplayable Content, Faulty Redirects, Mobile-Only 404s, Irrelevant Cross Links and Overlays that partially or completely cover the contents of the page. We evaluate all target pages as part of our SEO packages and if your website isn’t mobile ready you can use our UX team to optimize it for mobile devices. We will ensure that your website becomes mobile friendly and that you don’t loose any mobile search engine traffic

Page speed is an important ranking signal. This means that if all other factors remain the same, a website could perform better or worse in Google Search just depending on it’s page speed. We use the best tools to measure and optimize page speed of all the target pages.

Google has been emphasizing on Page Speed since 2009. It had mentioned several times across their Webmaster blog posts about their own research on page speed and indicated just how much obsessed Google is with your website speed. Here is an excerpt from one of their blog posts “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”

Google’s Mission Statement is “To organize the world’s information and make it universally accessible and useful.” However Search Engine Optimizers (SEOs) have a mission to improve the rankings of their client’s website. And in order to achieve their goals many SEOs resort to manipulative techniques, instead of using White Hat SEO techniques, to trick search engines and make quick progress.

For example, Search Engine Optimizers knew the power of backlinks very well and started misusing their knowledge to create spam links. All this messed up the search engine results and search engines had to make appropriate changes in their algorithms. As a result if your website was negatively affected by bad backlinks we know that there was something wrong with your back links and that your website was most probably penalized by Google’s Penguin algorithm update. To find this information we need a thorough evaluation of your website.

Google like most other popular search engines, keeps updating its search algorithms to maintain the quality of search engine results and to fight spam. While a large number of such updates are minor, there are number of other updates that have a significant impact on search results, such as, Google Hummingbird, Google Mobile Friendly, Google Panda, Google Penguin and Google Pigeon. Google publically informs about most of these significant updates on their various webmaster networks. When we strategize a SEO campaign we keep a close eye at any (positive or negative) relation between such updates and your website. Just looking at how Google treats your website, post these updates, we can better evaluate the exact positive or negative aspects of your website in light of that specific update.

While Google Analytics is used to measure & track people visiting your website, Google Search Console is the #1 recommended tool purely from SEO perspective.

Google Search Console is a free service offered by Google that helps monitor and maintain a site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Some benefits of using Search Console are, It helps you monitor your site’s performance in Google Search results, Makes sure that Google can access your content, Submit new content for crawling and remove content you don’t want shown in search results, Create and monitor content that delivers visually engaging search results, Maintain your site with minimal disruption to search performance, Monitor and resolve malware or spam issues so your site stays clean, Discover how Google Search—and the world—sees your site, See which queries caused your site to appear in search results, See a sample of sites which are linking to your website.

Google Analytics is an awesome tool for measuring & tracking your website visitors. You can see which keywords are performing, distinguish between organic and other visitor sources, see how they are behaving and which are the main landing pages, so you can better optimize them to increase the conversion ratio and use them to their fullest capabilities. It’s an easy to use ultrafast tool that helps you gain advance insights and create all sorts of reports about your site visitors. In short, a must have tool for online marketing.

Here’s what Google has to say about it’s Analytics tool “Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view. Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.”

WordPress and it’s key features

WordPress is an open-source content management system (CMS) that allows users to create, manage, and publish websites easily. Initially launched as a blogging platform in 2003, it has evolved into a versatile tool that supports various types of websites, including blogs, portfolios, business sites, e-commerce stores, and more.

Key features of WordPress include a user-friendly interface, a vast library of themes and plugins for customization, and strong SEO capabilities. Its active community contributes to ongoing improvements and support, making it accessible for users of all skill levels.

Selecting the right WordPress SEO plugin

Powerful WordPress SEO plugins like Yoast SEO and All in One SEO Pack offer comprehensive features like on-page analysis and XML sitemaps, while Rank Math provides advanced options like rich snippets support. 

For speed, WP Rocket improves performance with caching, and Broken Link Checker helps maintain link health.

Additionally, Schema Pro simplifies structured data implementation, and MonsterInsights integrates Google Analytics for valuable insights. Redirection manages 301 redirects and tracks 404 errors, making it essential for SEO. 

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