Google uses highly sophisticated text-matching techniques to evaluate, match and prioritize organic results on the basis of their relevance, quality and importance, with reference to the search query entered by the user. As a hardcore SEO Company (that provides genuine & long lasting SEO results), our aim behind creating this blog is to share our knowledge about “under the cover techniques” that popular search engines such as Google uses to rank websites, so that website owners and SEO enthusiasts can make the best use of our knowledge and also share it with others.
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PageRank was the first core algorithm in Google Search and is named after Larry Page (co-founder of Google). PageRank aims at estimating the importance of a webpage on the basis of number and quality of links it receives. In short it is a link analysis algorithm.
Continue reading “PageRank: The In-depth Explanation”
Search is a complicated and an evolving art and science.
While there are over 200 unique signals or “clues” that Google uses to rank pages, they are actually part of very few main sections, of which the 4 most important sections are Content, Links, User Experience and On-Page Optimization.
Continue reading “Google – the 4 top ranking factors”
Google always had the intuition that “speed matters” on the Internet. In June 2009 they made practical experiments and provided accurate figures demonstrating how slowing down the search results page by 100 to 400 milliseconds had a measurable impact on the number of searches per user of -0.2% to -0.6% (averaged over four or six weeks depending on the experiment).
Continue reading “Site Speed – How and When it became a ranking signal in Google”
ROI (Return on Investments) is a very important success parameter for any form of marketing, especially so in Search Engine Marketing.
It’s easy to find the high competitive keywords that will get you the highest traffic. Anyone selling a product would most probably already know these direct keywords which people often use to search for that product online. But mostly all these obvious keywords will be highly competitive and thus have a low ROI.
Continue reading “Keyword Research – Finding the Low Hanging Fruits”