Search is a complicated and an evolving art and science.
While there are over 200 unique signals or “clues” that Google uses to rank pages, they are actually part of very few main sections, of which the 4 most important sections are Content, Links, User Experience and On-Page Optimization.
Continue reading “Google – the 4 top ranking factors”
Google always had the intuition that “speed matters” on the Internet. In June 2009 they made practical experiments and provided accurate figures demonstrating how slowing down the search results page by 100 to 400 milliseconds had a measurable impact on the number of searches per user of -0.2% to -0.6% (averaged over four or six weeks depending on the experiment).
Continue reading “Site Speed – How and When it became a ranking signal in Google”