Site Speed – How and When it became a ranking signal in Google

Google always had the intuition that “speed matters” on the Internet. In June 2009 they made practical experiments and provided accurate figures demonstrating how slowing down the search results page by 100 to 400 milliseconds had a measurable impact on the number of searches per user of -0.2% to -0.6% (averaged over four or six weeks depending on the experiment).

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Keyword Research – Finding the Low Hanging Fruits

ROI (Return on Investments) is a very important success parameter for any form of marketing, especially so in Search Engine Marketing.

It’s easy to find the high competitive keywords that will get you the highest traffic. Anyone selling a product would most probably already know these direct keywords which people often use to search for that product online. But mostly all these obvious keywords will be highly competitive and thus have a low ROI.

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