ROI (Return on Investments) is a very important success parameter for any form of marketing, especially so in Search Engine Marketing.
It’s easy to find the high competitive keywords that will get you the highest traffic. Anyone selling a product would most probably already know these direct keywords which people often use to search for that product online. But mostly all these obvious keywords will be highly competitive and thus have a low ROI.
Continue reading “Keyword Research – Finding the Low Hanging Fruits”