Joomla SEO Services

Elevate your website’s potential with our Joomla SEO services, focused on ongoing content creation and optimization. Our team is committed to enhancing your online presence through strategic approaches to produce highly optimized, targeted content designed to engage and convert your audience. Google prioritizes fresh, relevant content, and we recognize the value of regularly updating your site to maintain its visibility in search results.

Our off-page backlink activities are designed to boost your website’s authority and enhance its search engine rankings. We focus on obtaining high-quality backlinks, ensuring that each link contributes to your site’s credibility.

Our team utilizes a variety of strategies, including guest posting on influential blogs, securing mentions in online publications, and maximizing social media engagement for greater visibility. We adhere to ethical, white-hat practices that comply with search engine guidelines, prioritizing sustainable, long-term results. With our customized approach, we aim to create a strong backlink profile that drives organic traffic and elevates your online presence.

With our meticulous attention to detail and commitment to excellence, you can be confident that your website will thrive and stay ahead of the competition.

Don’t settle for the ordinary—join the ranks of the online elite with the leading Joomla SEO company.

Joomla is a versatile and powerful choice for building anything from simple blogs to complex enterprise websites. It offers a range of features that make it a powerful content management system (CMS) for building and managing websites. Here are some key features

User-Friendly Interface:- Intuitive backend for easy content management
Flexible Content Management:- Robust categorization and tagging systems for organizing content.
Multilingual Support:- Built-in support for multiple languages.
Extensive Extension Library:- Thousands of plugins and extensions to enhance functionality.
SEO-Friendly Features:- Tools for optimizing content, managing metadata, and creating SEO-friendly URLs.
Responsive Design:- Support for responsive templates for mobile-friendly websites.
Access Control Levels:- Detailed user management with customizable access permissions.
Strong Community Support:- Active community with documentation, forums, and resources.
Media Management:- Integrated media manager for easy uploading and organizing of media files.
Security Features:- Built-in security measures and regular updates to protect against vulnerabilities.
Content Versioning:- Ability to track changes and revert to previous versions of content.
Built-in Caching:- Enhances website performance by storing copies of pages to reduce load times.
Template Customization:- Extensive options for designing and customizing templates to match branding.
Advanced Search Functionality:- Robust search capabilities to improve user navigation and content discovery.
E-commerce Integration:- Compatibility with e-commerce extensions like VirtueMart and HikaShop for online stores.
Analytics Integration:- Easy integration with tools like Google Analytics for tracking website performance and visitor behavior.

Unlocking SEO Potential: Canada to Global Domination

SEO serves as a pivotal catalyst for businesses seeking to broaden their reach, especially within Canada’s dynamic market. Our meticulously crafted SEO strategies, effectively attract local as well as global consumers who are actively seeking for businesses like yours.

SEO Web Up will not only reinforce your brand’s authority but also nurture a meaningful connection with the target community. A well-executed SEO strategy has the potential to transform your website into a formidable instrument for driving targeted traffic, enhancing your credibility, and ultimately fostering sustainable growth.

Embrace the opportunity to unlock your business’s full potential by strategically targeting Canada’s most sought-after locales, where the efficacy of location-based SEO is unmatched.

Industry spotlight: Digital Triumphs and Secrets of Online Success in Canada

1. Technology and Software Development

Canada’s tech landscape is a thriving hub of innovation, with vibrant cities like Toronto, Vancouver, and Montreal at the forefront. Industry giants like Shopify and Hootsuite are not just leading the charge; they’re reshaping how businesses operate. These companies harness online marketing through dynamic social media campaigns and insightful blogs that showcase their cutting-edge solutions. By hosting engaging webinars and interactive demos, they create a community of tech enthusiasts eager to collaborate and innovate, making every follower feel like part of the journey.

2. Natural Resources and Energy

Rich in natural resources, Canada is a powerhouse of industries focused on mining, forestry, and energy. Companies here have embraced sustainability, and their online marketing reflects this commitment. Through compelling visuals and success stories shared on social media, they showcase their eco-friendly initiatives and community impact. Video content brings their operations to life, fostering trust and attracting environmentally conscious consumers who are passionate about sustainable practices.

3. Tourism

Canada’s breathtaking landscapes and rich cultural experiences make it a top travel destination. The tourism industry skillfully uses online marketing to entice visitors, featuring stunning visuals that highlight everything from the Northern Lights to vibrant city life. Engaging social media campaigns and influencer partnerships create buzz and excitement, encouraging travelers to share their Canadian adventures. By tapping into user-generated content, they build a community of explorers, turning every trip into a shared experience that resonates with a global audience.

4. Healthcare and Biotechnology

In the rapidly evolving fields of healthcare and biotechnology, Canada is making significant strides. Companies focus on innovative medical technologies and pharmaceuticals, using online marketing to educate the public about their groundbreaking work. Informative webinars and engaging social media posts build credibility and connect with patients and healthcare providers alike. By sharing success stories and health tips, they foster a sense of trust, positioning themselves as leaders in health innovation.

5. Agriculture and Food Production

Canada’s agriculture and food production industry is a delightful tapestry of flavors and traditions. Companies showcase their commitment to quality and sustainability through mouthwatering visuals, engaging recipes, and behind-the-scenes glimpses into their processes. Social media becomes a platform for connection, as they collaborate with food bloggers and influencers to amplify their reach. This not only promotes Canadian products but also celebrates the stories behind them, creating a flavorful narrative that resonates with consumers everywhere.

6. Finance and Insurance

In Canada’s robust finance and insurance sectors, understanding complex financial products can be daunting. Major players like Manulife and Royal Bank of Canada leverage online marketing to demystify these concepts through educational content. Engaging infographics, interactive tools, and insightful social media posts empower consumers to make informed decisions about their finances. By fostering a sense of transparency and support, these companies build trust and encourage long-term relationships with their clients.

7. Film and Entertainment

Canada’s film and entertainment industry is a vibrant tapestry of creativity, with cities like Vancouver and Toronto serving as major production hubs. This industry knows how to create buzz, utilizing online marketing to promote films, TV shows, and festivals with engaging teasers and trailers. Behind-the-scenes content on platforms like Instagram and YouTube invites fans into the filmmaking process, building excitement and community. With every new release, they create a shared experience that celebrates Canadian talent and storytelling.

8. E-Commerce

The e-commerce boom in Canada is transforming how consumers shop. Retailers are diving into online marketing with gusto, using targeted ads and personalized email campaigns to reach their audiences. By leveraging data analytics to understand consumer preferences, they optimize the shopping experience, turning browsers into buyers. Engaging content, like product reviews and tutorials, builds trust and encourages conversions, making online shopping not just convenient but also an enjoyable journey for consumers.

Online Marketing Mavericks: Inspiring Campaigns from Renowned Companies

1. Shopify: Empowering Entrepreneurs

Shopify, the e-commerce juggernaut based in Ottawa, is the go-to platform for entrepreneurs looking to build their online stores. Their marketing strategy is all about empowerment. Through insightful blogs, webinars, and educational resources, Shopify equips business owners with the knowledge they need to succeed. Their vibrant social media channels celebrate success stories from users, inspiring the next wave of e-commerce entrepreneurs.

2. Lululemon Athletica: Cultivating Community

Lululemon is more than just an athletic apparel brand; it’s a lifestyle. The company excels in online marketing by fostering a sense of community around health and wellness. Their website features inspiring blog content, while their Instagram is a hub of user-generated content showcasing customers in action. Influencer partnerships amplify their reach, creating an active dialogue with fans who share their passion for fitness.

3. Tim Hortons: Brewing Loyalty

Tim Hortons is a Canadian icon, and their online marketing strategy keeps fans engaged. With a loyalty app that offers personalized rewards and promotions, they keep coffee lovers coming back for more. Their social media campaigns are a mix of contests, behind-the-scenes looks, and customer stories, making every follower feel like part of the Timmy’s family.

4. Air Canada: Elevating the Travel Experience

As the largest airline in the country, Air Canada knows how to use online marketing to enhance travel experiences. Their user-friendly website not only simplifies booking but also serves as a treasure trove of travel tips. Social media is their stage for real-time engagement, sharing breathtaking travel content and exclusive flight deals that inspire wanderlust among their followers.

5. RBC (Royal Bank of Canada): Banking on Engagement

RBC isn’t just a bank; it’s a financial partner. Their online marketing strategy is centered on providing valuable resources to customers. Their website is loaded with financial tools, while engaging blog posts educate users on managing money. Social media campaigns focus on community engagement and customer service, ensuring that banking feels personal and accessible.

6. Bell Canada: Connecting Through Innovation

Bell Canada is a powerhouse in telecommunications, and their online marketing reflects their commitment to innovation. They utilize targeted digital ads to promote their latest offerings while engaging content on social media showcases new technology and services. Their customer support via social platforms enhances user experience, making communication seamless.

7. Canadian Tire: A Retail Giant with a Community Focus

Canadian Tire is more than just a retail store; it’s a community staple. Their online marketing strategies include a robust e-commerce platform filled with DIY guides, product reviews, and seasonal sales promotions. Social media campaigns engage customers with interactive content, building a strong connection that keeps shoppers coming back.

8. Telus: A Commitment to Customer Connection

Telus prides itself on connecting with customers on a personal level. Their website offers tailored solutions to fit individual needs, while engaging social media campaigns highlight community initiatives. By collaborating with influencers, Telus effectively showcases its products, making technology relatable and accessible.

9. Roots Canada: A Heritage of Style

Roots Canada is an iconic lifestyle brand that blends heritage with modern style. Their online marketing strategy is visually captivating, showcasing their products through stunning imagery. Engaging social media posts and a user-friendly e-commerce site invite customers into the Roots story, while email campaigns keep loyal fans in the loop about new collections and special promotions.

10. Scotiabank: Banking Made Personal

Scotiabank is not just one of Canada’s largest banks; it’s a trusted financial advisor. Their online marketing strategy emphasizes education, with a wealth of resources available on their website. Engaging social media content promotes financial literacy, while targeted email campaigns deliver personalized product offers, enhancing customer loyalty and trust.

11. WestJet: Making Travel Fun

WestJet is a beloved airline that brings a sense of joy to travel. Their online marketing strategies are designed to create memorable experiences, from engaging social media content that shares traveler stories to personalized email offers. With a focus on customer engagement, WestJet fosters a community of enthusiastic travelers eager to explore the skies.

12. HBC (Hudson’s Bay Company): Tradition Meets Trend

HBC, one of Canada’s oldest retailers, has adapted to the digital age with a robust online presence. Their e-commerce site is complemented by targeted social media ads and influencer collaborations that breathe new life into their brand. Engaging content around fashion trends keeps their audience informed and excited about new arrivals.

13. Bombardier: Innovation in Motion

Bombardier is a leader in aerospace and transportation, and their online marketing showcases cutting-edge innovations. Their website features detailed case studies and project highlights, while targeted digital ads promote their advancements. Engaging social media content highlights their commitment to sustainability and corporate responsibility, appealing to industry professionals and consumers alike.

14. Aritzia: Fashion with a Story

Aritzia, a trendy women’s fashion retailer, knows how to capture attention online. Their marketing strategy focuses on visual storytelling, with stunning photos and videos that showcase their latest collections. Engaging social media campaigns, influencer partnerships, and targeted email newsletters keep their audience excited about fashion, making Aritzia a go-to for style enthusiasts.

15. Indigo Books & Music: Turning Pages Online

Indigo, Canada’s largest bookstore chain, brings the love of reading to life through engaging online marketing. Their website features personalized book recommendations, while social media campaigns celebrate the joy of reading with engaging content and author events. Email newsletters keep customers informed about new releases and exclusive promotions, fostering a vibrant community of book lovers.

The SEO Map of Canada: Key Locations for Marketing Success

Toronto
Toronto, the largest city in Canada, is a dynamic blend of cultures and industries. As the country’s financial powerhouse, it boasts the Toronto Stock Exchange and a booming tech sector that attracts talent from around the globe. The city’s vibrant arts scene, diverse neighborhoods, and commitment to sustainability create a rich environment for startups and established firms alike. With countless networking opportunities and a cosmopolitan lifestyle, Toronto is a magnet for ambitious entrepreneurs looking to make their mark.
Vancouver
Picture mountains kissing the Pacific Ocean, and you’ll find Vancouver—a city celebrated for its breathtaking scenery and robust economy. Known for its innovation in technology, film, and tourism, Vancouver is also a leader in clean technology and sustainability. The multicultural fabric of the city fosters creativity, making it an ideal place for businesses aiming to connect with diverse markets. With a laid-back lifestyle combined with a strong entrepreneurial spirit, Vancouver is where work meets play in the most beautiful way.
Montreal
Montreal is a city that dances to its own rhythm, blending rich history with modern flair. Famous for its vibrant cultural scene and culinary delights, it also stands as a key player in aerospace, technology, and pharmaceuticals. The city’s bilingual environment (English and French) opens doors to both North American and European markets. With a lower cost of living compared to other major cities, Montreal is a playground for startups and innovators eager to thrive in a creative and collaborative atmosphere.
Calgary
Welcome to Calgary, the heart of Canada’s oil and gas industry, where rugged landscapes meet urban sophistication. Beyond energy, Calgary has diversified its economy, with strong growth in technology, finance, and agriculture. The annual Calgary Stampede adds a unique cultural twist, drawing in visitors and business opportunities alike. With a supportive startup ecosystem and access to the stunning Canadian Rockies, Calgary is an exciting destination for entrepreneurs seeking adventure alongside their business pursuits.
Ottawa
As the capital of Canada, Ottawa is a city of political significance and burgeoning business potential. Known for its tech and telecommunications sectors, Ottawa offers a high quality of life with beautiful parks and cultural attractions. The presence of government institutions creates numerous opportunities for public sector collaboration and innovation. With its bilingual community and strong educational institutions, Ottawa is an appealing place for professionals and businesses looking to make an impact.
Edmonton
Edmonton is a city rich in natural resources and cultural vibrancy. Known for its oil and gas industry, it is also carving a niche in technology, healthcare, and education. With a youthful population and a thriving arts scene, Edmonton offers a unique blend of innovation and community spirit. The city’s affordability, coupled with its focus on sustainability and urban development, makes it an attractive choice for entrepreneurs looking to establish roots in a dynamic environment.
Halifax
Halifax, the largest city in Atlantic Canada, is a charming blend of maritime history and modern business. With thriving industries such as shipping, fishing, and finance, Halifax is also making waves in technology and education. The city’s vibrant arts and culture scene, coupled with its picturesque waterfront, creates an inviting atmosphere for professionals and businesses. Halifax’s strong sense of community and support for entrepreneurship make it a wonderful place to grow a business.
Victoria
Located on Vancouver Island, Victoria is renowned for its stunning landscapes and vibrant tourism industry. The city has a growing tech sector and a strong focus on sustainability, making it an appealing destination for eco-conscious businesses. With its charming downtown filled with historic buildings and a rich arts scene, Victoria offers both a high quality of life and a supportive environment for entrepreneurs. The close-knit community fosters collaboration, ensuring that new ventures thrive in a picturesque setting.
Winnipeg
Winnipeg is a city where diverse cultures converge, and innovation flourishes. Known as the “Gateway to the West,” it has a solid presence in manufacturing, transportation, and agriculture. With a central location, Winnipeg serves as a strategic hub for businesses looking to access both Canadian and U.S. markets. The city’s vibrant arts and festival scene enhances its appeal, while a lower cost of living makes it an attractive option for startups and established firms alike.
Kitchener-Waterloo
Welcome to Kitchener-Waterloo, often dubbed Canada’s “Silicon Valley.” This region is bursting with technological innovation, home to numerous startups and the esteemed University of Waterloo. The collaborative spirit among businesses and educational institutions creates a dynamic environment for growth and creativity. With a high quality of life and a focus on entrepreneurship, Kitchener-Waterloo is the ideal playground for those looking to push the boundaries of innovation.
Quebec City
Quebec City is not just a feast for the eyes with its stunning architecture and rich history; it’s also emerging as a vibrant business center. With strengths in technology, tourism, and culture, this bilingual city offers businesses access to both local and international markets. The supportive government initiatives for innovation and research make Quebec City an attractive option for entrepreneurs. The unique blend of historical charm and modern opportunity makes it a captivating place for business.
St. John’s
St. John’s, the capital of Newfoundland and Labrador, boasts a unique culture and breathtaking coastal views. The city has a strong economy driven by oil and gas, fishing, and tourism. Increasingly recognized for its growing tech scene, St. John’s is welcoming a wave of startups eager to innovate. The tight-knit community and vibrant arts scene create a warm atmosphere for entrepreneurs. With its rugged beauty and supportive networks, St. John’s is a gem on Canada’s business map.
Lethbridge
Lethbridge, located in Alberta, is a city with a blossoming economy and diverse industries, including agriculture, healthcare, and education. Known for its friendly community and cultural vibrancy, Lethbridge offers a high quality of life and affordability. The presence of the University of Lethbridge contributes to a skilled workforce and a spirit of innovation. With its commitment to sustainability, Lethbridge is an inviting destination for businesses seeking to make a meaningful impact.
Saskatoon
Saskatoon is a city that beautifully marries agriculture with innovation. Known for its strong presence in the agri-food sector, it is also emerging as a center for technology and research. The city boasts a lively arts scene and hosts various festivals, attracting both residents and visitors. With a strategic location and a focus on sustainability, Saskatoon offers exciting opportunities for businesses looking to thrive in a supportive and vibrant environment.

Dominate search results and elevate your brand with our proven Joomla SEO solutions!

We know what it takes to rank your website in top 10 Google results; even for the most competitive keywords. A great SEO strategy and consistent efforts.

Every SEO strategies is unique. While the precise SEO strategy varies from website to website, the primary elements remain the same.

A website targeting local users requires a different content and off-page strategy than an e-commerce or a corporate or a small business website. However the common elements would remain the same, “they all require high quality backlinks, content, on-page optimization and a great user experience”.

Keyword competition of target keywords can also vary dramatically which too requires fine tuning of the SEO strategy.

Contact us to get the best custom SEO strategy for your website (at no cost)

Keyword research & analysis

What is keyword analysis?

Keywords are the words or phrases which a search engine user uses to find information they are looking for. The process of selecting target keywords for a website is called Keyword Analysis.

All the SEO work is done for a selected handful of keywords. We need a very good strategy and have to think from the point of view of a search engine user. Will the search engine users find what they are looking for and will he or she be interested in reading your web page? What is the relevance factor of the webpage content to the target keywords for that page? These are some common questions which we answer before finalizing a keyword.

What is a good keyword strategy?

We have to calculate and find the right SEO goals and with this in mind we keep a mix of long tail keywords (which have comparatively lower competition) and short tail keywords (which generally have high search volume). Selecting the right keywords can bring in quick results and thus a higher ROI.

Evaluating which keywords are right for your website and how they can maximize your ROI is the basic essence of any SEO campaign. As keywords drive the whole SEO campaign, they have to be perfect.

PPC vs SEO

Unlike PPC in Search Engine Optimization we have to be very careful when selecting the keywords that we target. As such everything, right from content optimization to back link creation are created keeping these keywords in mind.

What happens when keyword rankings are achieved?

There also comes a point when we achieve the desired rankings, when our SEO team upgrades the keyword strategy and replaces old keywords with new ones.

The process of keyword analysis

The first step in keyword research is to enumerate a list of possible keywords based on information about the website and the target market. Then using tools such as Google’s Keyword Planner we find all closely related keywords.

The next step is to thoroughly evaluate the keywords based on various parameters and select the best keywords. The two main parameters we evaluate are Keyword Relevance and Keyword Competition.

What is Keyword Relevance and Keyword Competition?

Keyword Relevance plays a key role in determining whether that keyword is a perfect match for your website or not. To find the best matched keywords, detailed attention is given to the goods, services and the target market that a client wants to target.

The second aspect is Keyword Competition. While on one hand targeting keywords with low search volume would be less fruitful, on the other hand targeting only the highly competitive keywords at the beginning of a campaign can lead to low ROI as well.

Competitor Analysis

Competitor analysis is the process of analyzing your competitors and the SEO strategies used by your key competitors. It also involves determining which keywords your competitors are ranking for and then reverse engineering to find out the missing SEO aspects from your website. When doing a competitor analysis for clients, we analyze various aspects of the websites featured on the first page of Google SERPs. These include SEO factors like, Link Profile Strength, Web page & overall quality of their Website Content, Keyword Density, On Page Optimization, Structured data markup, User Experience, Mobile Friendliness, Website Page Speed analysis, Social Media strength, and Internal Linking.

SEO is mix of various online marketing activities, and depending on the keyword competition and the current search engine value of a website, we have to carve out a path that will lead to your sureshot search engine success. As such Competitor Analysis starts during Keyword Analysis. Before finalizing the keywords we have to figure out what is working in favor of the top ranking websites. We have to be 100% sure that we are not chasing keywords that won’t provide a high ROI. The keywords we should target should drive both visitors & conversions, and help achieve your online marketing goals within an appropriate time period.

On-page optimization & Structured Data Markup

On page SEO is the process of optimizing the on-page factors of a target page. While relevant backlinks are certainly important, it is only because of their connection to the on-page SEO factors that search engines are able to create a strong relation between target page and the backlinks.

We use it extensively as part of our SEO strategy. So what are the most important on-page SEO factors? These include various on-page SEO elements such as the Title Tag, URLs, Heading tags, Image and Video relevance, Info graphics, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Page update frequency, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets.

When we start optimizing a website, we will do the on-page SEO in the first month itself. Search engines such as Google thoroughly evaluate the on-page SEO factors and maintains an index filled with key data structures that emphasizes on the on-page relevance factors. Read more…

Website Crawlability Analysis

In order for Google or any other search engine to rank a webpage, it first needs to crawl that webpage and create it’s index. Googlebot creates large indexes of the words and several other elements it can find on these webpages. Thereafter it processes key page tags and attributes, such as Title tags and ALT attributes before ranking a webpage. Now and then we often see webpages that Google couldn’t crawl successfully. As a result these pages loose their rankings and if found in large numbers, it will negatively affect the ranking of other pages on that website. Common issues affecting your website crawlability include DNS errors, Not followed errors, Server connectivity issues, and robots.txt error.The web is like an ever-growing library with billions of books and no central filing system. Google uses software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site. When crawlers find a webpage, Googles’ systems render the content of the page, just as a browser does. It takes note of key signals — from keywords to website freshness — and keeps track of it all in the Search index. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

Content quality analysis

According to Google, for a typical query, there are thousands, even millions, of web pages with potentially relevant information. As search engine users we just want the right pages with great content and not any irrelevant results. Google too wants to serve useful and relevant results, not billions of web pages.

So to make the best pages rank first, Google uses complicated algorithms to evaluate how useful these web pages are. It is this “usefulness” that we as SEO experts optimize throughout your website. The more useful a website, the better chances that it will rank higher on Google.

The kind of questions even Google’s expert engineers ask themselves as they write algorithms that attempt to assess site quality are the same that our content writers also ask.

These include questions like: 1) Would you trust the information presented in this article? 2) Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3) Does this article have spelling, stylistic, or factual errors? 4) Does the article provide original content or information, original reporting, original research, or original analysis? 5) Does the page provide substantial value when compared to other pages in search results? 6) How much quality control is done on content? 7) Was the article edited well, or does it appear sloppy or hastily produced? 8) Are the pages produced with great care and attention to detail vs. less attention to detail 9) Does this article contain insightful analysis or interesting information that is beyond obvious? 10) Does this article provide a complete or comprehensive description of the topic?

Content creation and strategy

Google is more likely to trust a website with regularly updated high quality content. Therefore depending on the keyword competition, a good content strategy requires creating many pages of related content throughout your website.

Quality content outside of target pages is also a great source of good backlinks. Such content could be on the same website in the form of blogs or on other websites in the form of articles, press releases and so on.

At SEO Web Up we follow a content oriented approach to SEO. Our specialized team of content writers will regularly create great content for your website.

We also ensure that the content created is high quality & original so that Google rewards your website as a much more authoritative source of information than other competing websites.

We write “cornerstone content” which is evergreen, original and highly informative, something that other websites would love to link to.

Google is always on the lookout for sites with high quality original content that has research, in-depth reports, thoughtful analysis and so on.

All our SEO Packages include extensive content development activities. The number of monthly content pieces we develop will vary from package to package.

Backlink strategy

Needless to say that backlinks are one of the most important ranking factor. Google knows that the net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to that site. We only create high-grade backlinks for our clients using decades of SEO experience and specialized knowledge of patented Google algorithms specifically related to Link analysis & Link scoring.

Backlinks are a very important aspect of SEO. Google wants to serve authoritative web pages to its users and back links are one of the most important factor that helps build your website’s authority. Good back-links will help you get ranked and without back-links, it is hard to rank for even the simplest keywords. Another reason why back-links are so dear to search engines, is that bots such as Googlebot finds new web pages with the help of back-links. So the more you are linked the better chances your web page will be found naturally by Googlebot.

According to Google “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

The bottom line, to rank high your website needs quality back links. As a premium SEO service provider we use our experience to build a good number of quality backlinks. Read more…

Social Media Optimization

When we optimize a website we build a unique social media strategy and create posts across a wide variety of social media channels. This helps in keeping your followers engaged and augmenting the process of Natural Link Building. As Social Media channels such as Facebook can be easily gamed, hence they are not regarded as a direct ranking signal. However their importance shouldn’t be underestimated.

There are various reasons why we use Social Media Optimization (SMO) as part of our SEO services. First, as social media websites are all about connecting with other people they have huge potential for quality back links, second, social media sites are great place to share high quality useful content, third, social media sites can be very useful when it comes to creating or promoting a brand, fourth, with billions of users channels such as Facebook and Youtube can help quickly build a very huge audience, fifth, social media links are also back links, so at the end of the day when you are seriously promoting your content on social media channels, you are in itself creating links for you website.

Google has gotten smarter at distinguishing between profiles with genuine and fake followers. This is why we often see social media pages with genuine likes and followers rank high in Google and web sites with a strong social media presence also have a better scope at ranking higher.

XML Sitemap

A sitemap is a file where you can list the pages, videos, and other files on your site, and the relationships between them. It helps in informing Google and other search engines about the organization of your site’s content. Search engine web crawlers like Googlebot also read this file to more intelligently crawl your site. Your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site. In addition if website pages don’t have any backlinks and do not naturally reference each other, we can list them in a sitemap to ensure that Google & other major search engines do not overlook some of these pages.

Internal Linking

Internal links are links pointing to other pages within your website. There are many benefits of using Internal Links. First and foremost internal links are great for user experience. As website users can easily jump to more relevant content using these links, they become a great source to grip your site visitors. This is an important SEO strategy used by Wikipedia. Second, internal links pass on link juice across all your internally linked pages. Third, as we have full control over our internal links they become a great source to build up the relevancy quotient for pages that other sites might not link to naturally. Fourth, internally linked pages can be found by Googlebot and are thus easily crawled and indexed by Google. When done right Internal Links transform into a very powerful SEO tactic that has huge benefits.

Mobile Friendliness

The ease of using Mobile Search has led to a mobile search revolution. To the extent that people use Mobile search more often than desktop search. This trend had picked up long before, as a result of which, Google began rolling its global mobile friendly update back on 21st April, 2015, thereby improving the rankings of mobile-friendly pages in mobile search results.

According to Google “Mobile is critical to your business and will continue to be so”. Often users have to pinch and zoom in order to read content on a web page. Common mobile user experience issues include, Touch elements being too close, Small font size, Wrong view port settings, Blocked JavaScript, CSS and Image Files, Unplayable Content, Faulty Redirects, Mobile-Only 404s, Irrelevant Cross Links and Overlays that partially or completely cover the contents of the page. We evaluate all target pages as part of our SEO packages and if your website isn’t mobile ready you can use our UX team to optimize it for mobile devices. We will ensure that your website becomes mobile friendly and that you don’t loose any mobile search engine traffic

Target page speed analysis

Page speed is an important ranking signal. This means that if all other factors remain the same, a website could perform better or worse in Google Search just depending on it’s page speed. We use the best tools to measure and optimize page speed of all the target pages.

Google has been emphasizing on Page Speed since 2009. It had mentioned several times across their Webmaster blog posts about their own research on page speed and indicated just how much obsessed Google is with your website speed. Here is an excerpt from one of their blog posts “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”

Review if the Website has been affected by any Google Updates

Google’s Mission Statement is “To organize the world’s information and make it universally accessible and useful.” However Search Engine Optimizers (SEOs) have a mission to improve the rankings of their client’s website. And in order to achieve their goals many SEOs resort to manipulative techniques, instead of using White Hat SEO techniques, to trick search engines and make quick progress.

For example, Search Engine Optimizers knew the power of backlinks very well and started misusing their knowledge to create spam links. All this messed up the search engine results and search engines had to make appropriate changes in their algorithms. As a result if your website was negatively affected by bad backlinks we know that there was something wrong with your back links and that your website was most probably penalized by Google’s Penguin algorithm update. To find this information we need a thorough evaluation of your website.

Google like most other popular search engines, keeps updating its search algorithms to maintain the quality of search engine results and to fight spam. While a large number of such updates are minor, there are number of other updates that have a significant impact on search results, such as, Google Hummingbird, Google Mobile Friendly, Google Panda, Google Penguin and Google Pigeon. Google publically informs about most of these significant updates on their various webmaster networks. When we strategize a SEO campaign we keep a close eye at any (positive or negative) relation between such updates and your website. Just looking at how Google treats your website, post these updates, we can better evaluate the exact positive or negative aspects of your website in light of that specific update.

Implement Google Webmaster aka Search Console Tool

While Google Analytics is used to measure & track people visiting your website, Google Search Console is the #1 recommended tool purely from SEO perspective.

Google Search Console is a free service offered by Google that helps monitor and maintain a site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Some benefits of using Search Console are, It helps you monitor your site’s performance in Google Search results, Makes sure that Google can access your content, Submit new content for crawling and remove content you don’t want shown in search results, Create and monitor content that delivers visually engaging search results, Maintain your site with minimal disruption to search performance, Monitor and resolve malware or spam issues so your site stays clean, Discover how Google Search—and the world—sees your site, See which queries caused your site to appear in search results, See a sample of sites which are linking to your website.

Implement Google Analytics

Google Analytics is an awesome tool for measuring & tracking your website visitors. You can see which keywords are performing, distinguish between organic and other visitor sources, see how they are behaving and which are the main landing pages, so you can better optimize them to increase the conversion ratio and use them to their fullest capabilities. It’s an easy to use ultrafast tool that helps you gain advance insights and create all sorts of reports about your site visitors. In short, a must have tool for online marketing.

Here’s what Google has to say about it’s Analytics tool “Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view. Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.”

Creating Articles in Joomla

Adding and editing content in Joomla is a straightforward process that allows you to manage your website effectively. Here’s a step-by-step guide to help you navigate through content management.

To add new content, go to Content > Articles. Click on the New button to create a new article. You’ll be directed to the article editor, where you can enter your title and content. Joomla’s editor allows for rich text formatting, enabling you to add images, links, and other media easily. You can also categorize your articles to keep them organized. If you don’t have categories set up yet, you can create them by going to Content > Categories.

Menu Management

To make your articles accessible, link them to menus. Go to Menus > Manage and select the menu where you want to add the article. Click New, then select the type of menu item (e.g., Single Article), and link it to the article you just created.

Utilizing Tags and Metadata

Consider using tags to enhance SEO and content discoverability. In the article editor, you can add tags relevant to your content. Don’t forget to fill out the metadata options for SEO purposes, including the meta description and keywords.

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