Joomla SEO Services

Elevate your website’s potential with our Joomla SEO services, focused on ongoing content creation and optimization. Our team is committed to enhancing your online presence through strategic approaches to produce highly optimized, targeted content designed to engage and convert your audience. Google prioritizes fresh, relevant content, and we recognize the value of regularly updating your site to maintain its visibility in search results.

Our off-page backlink activities are designed to boost your website’s authority and enhance its search engine rankings. We focus on obtaining high-quality backlinks, ensuring that each link contributes to your site’s credibility.

Our team utilizes a variety of strategies, including guest posting on influential blogs, securing mentions in online publications, and maximizing social media engagement for greater visibility. We adhere to ethical, white-hat practices that comply with search engine guidelines, prioritizing sustainable, long-term results. With our customized approach, we aim to create a strong backlink profile that drives organic traffic and elevates your online presence.

With our meticulous attention to detail and commitment to excellence, you can be confident that your website will thrive and stay ahead of the competition.

Don’t settle for the ordinary—join the ranks of the online elite with the leading Joomla SEO company.

Joomla is a versatile and powerful choice for building anything from simple blogs to complex enterprise websites. It offers a range of features that make it a powerful content management system (CMS) for building and managing websites. Here are some key features

User-Friendly Interface:- Intuitive backend for easy content management
Flexible Content Management:- Robust categorization and tagging systems for organizing content.
Multilingual Support:- Built-in support for multiple languages.
Extensive Extension Library:- Thousands of plugins and extensions to enhance functionality.
SEO-Friendly Features:- Tools for optimizing content, managing metadata, and creating SEO-friendly URLs.
Responsive Design:- Support for responsive templates for mobile-friendly websites.
Access Control Levels:- Detailed user management with customizable access permissions.
Strong Community Support:- Active community with documentation, forums, and resources.
Media Management:- Integrated media manager for easy uploading and organizing of media files.
Security Features:- Built-in security measures and regular updates to protect against vulnerabilities.
Content Versioning:- Ability to track changes and revert to previous versions of content.
Built-in Caching:- Enhances website performance by storing copies of pages to reduce load times.
Template Customization:- Extensive options for designing and customizing templates to match branding.
Advanced Search Functionality:- Robust search capabilities to improve user navigation and content discovery.
E-commerce Integration:- Compatibility with e-commerce extensions like VirtueMart and HikaShop for online stores.
Analytics Integration:- Easy integration with tools like Google Analytics for tracking website performance and visitor behavior.

Elevate your visibility in Finland or anywhere across the globe — rank higher and let your success soar!

SEO serves as a pivotal catalyst for businesses seeking to broaden their reach, especially within Finland’s dynamic market. Our meticulously crafted SEO strategies, effectively attract local as well as global consumers who are actively seeking for businesses like yours.

SEO Web Up will not only reinforce your brand’s authority but also nurture a meaningful connection with the target community. A well-executed SEO strategy has the potential to transform your website into a formidable instrument for driving targeted traffic, enhancing your credibility, and ultimately fostering sustainable growth.

Embrace the opportunity to unlock your business’s full potential by strategically targeting Finland’s most sought-after locales, where the efficacy of location-based SEO is unmatched.

Helsinki
As the pulsating heart of Finland, Helsinki is a melting pot of culture, creativity, and commerce. This bustling capital is renowned for its thriving startup scene, particularly in tech and design. With iconic landmarks like the Helsinki Cathedral and the modern architecture of the Olympic Stadium, the city is a feast for the eyes. Entrepreneurs are drawn here not only by the favorable business environment but also by the city’s commitment to sustainability and innovation. With excellent public transport and a vibrant lifestyle, Helsinki is the perfect backdrop for new ventures seeking to make their mark.
Espoo
Just a stone’s throw from Helsinki, Espoo shines as a beacon of technology and research. Home to Aalto University, the city fosters an environment rich in collaboration between academia and industry. Espoo is where ideas come to life, particularly in software, telecommunications, and environmental tech. The city is also renowned for its green spaces and beautiful coastline, making it an attractive place for both work and play. For businesses focused on innovation, Espoo is a treasure trove of opportunities waiting to be explored.
Tampere
Often dubbed the “Manchester of Finland,” Tampere boasts a rich industrial heritage transformed into a hub for technology and creativity. Known for its vibrant cultural scene and stunning lakes, the city is home to cutting-edge companies in automation, robotics, and software. With regular events and exhibitions that foster networking and collaboration, Tampere is a playground for innovators. The mix of rich history and modern business makes it a compelling destination for entrepreneurs looking to thrive.
Oulu
Venture up north to Oulu, a city synonymous with technology and innovation. With a reputation for excellence in mobile technology and software, Oulu is a hotbed for startups and established companies alike. The city’s strong research community ensures that creativity flows freely, and its commitment to sustainability further enhances its appeal. The vibrant atmosphere, coupled with stunning natural surroundings, makes Oulu not just a place to work, but a place to live and grow.
Vantaa
Vantaa is a logistics powerhouse, strategically located next to Helsinki and home to the bustling Helsinki-Vantaa Airport. This city thrives on its connectivity, making it a key player in transportation and trade. With a focus on developing business parks and industrial zones, Vantaa offers endless possibilities for companies involved in logistics, aviation, and technology. The mix of urban convenience and access to nature provides a balanced lifestyle for professionals on the go.
Turku
Steeped in history, Turku is Finland’s oldest city and a thriving center for maritime industries. The city’s rich cultural heritage complements its strong presence in shipbuilding, biotechnology, and IT. With its beautiful archipelago and vibrant cultural events, Turku attracts both businesses and tourists. The city’s universities foster innovation, ensuring that new ideas flourish. For entrepreneurs looking to blend tradition with modern business practices, Turku is a charming destination.
Jyväskylä
Known as the educational hub of Finland, Jyväskylä is bursting with potential. Home to several universities, the city encourages a startup culture, particularly in technology, health, and environmental sectors. The commitment to sustainability and innovation is palpable, making it a prime location for eco-friendly businesses. With its picturesque landscapes and strong community spirit, Jyväskylä is not just a great place to do business but also to enjoy life.
Kuopio
Nestled in eastern Finland, Kuopio is a vibrant city known for its strong focus on health technology and food production. With a university and various research centers dedicated to health and wellness, Kuopio is an ideal location for businesses in the health sector. The city’s picturesque lakes and outdoor activities offer a refreshing balance to the business environment, attracting professionals who value both career and lifestyle.
Pori
Pori is an industrial city with a diverse economy that includes textiles, electronics, and paper production. Known for its lively trade fairs and cultural events, Pori provides a fertile ground for networking and collaboration among businesses. Its location near the Gulf of Bothnia offers excellent access to international markets. The city’s focus on innovation and adaptability makes it an enticing option for companies looking to grow in a supportive environment.
Rovaniemi
Rovaniemi, the official hometown of Santa Claus, is not only a tourist destination but also an emerging center for research and innovation. With a focus on sustainable tourism and environmental technology, Rovaniemi offers unique opportunities for businesses that embrace the magic of the Arctic. The city’s enchanting landscape, combined with a commitment to preserving its natural beauty, creates a captivating environment for entrepreneurs eager to make a difference.

A deep dive into Online Marketing Strategies

1. Technology and Software Development

Finland stands at the forefront of the tech revolution, boasting a vibrant ecosystem that birthed global giants like Nokia and dynamic startups like Supercell. This industry thrives on innovation, and companies leverage online marketing through compelling storytelling and engaging content. They craft targeted social media campaigns, host informative webinars, and create captivating videos that highlight their groundbreaking products. By actively engaging with tech enthusiasts in online forums, they foster a sense of community that fuels collaboration and brand loyalty.

2. Gaming

In the gaming arena, Finland has made its mark as a powerhouse, home to iconic names like Rovio, the mastermind behind Angry Birds, and Supercell with its hit titles. These companies harness the excitement of online marketing by creating buzz through social media engagement, influencer partnerships, and thrilling trailers. By employing targeted ads on platforms like Instagram and TikTok, they connect directly with gamers, building anticipation for new releases and creating a vibrant community where fans eagerly await the next big hit.

3. Clean Technology

With a strong commitment to sustainability, Finland’s clean technology sector is booming, focusing on innovative solutions for a greener future. Companies in this industry effectively utilize online marketing to showcase their eco-friendly initiatives through engaging content and success stories. They hold educational webinars and create interactive infographics that illustrate the impact of their solutions. By establishing a presence on LinkedIn and other professional networks, they position themselves as thought leaders in sustainability, attracting environmentally conscious consumers and investors alike.

4. Tourism

Finland is a dream destination for travelers, known for its stunning landscapes, enchanting Northern Lights, and the magical Santa Claus Village. The tourism industry skillfully leverages online marketing to entice visitors with breathtaking visuals and immersive storytelling. Through captivating social media posts and influencer collaborations, they showcase the unique experiences Finland has to offer. Interactive campaigns invite potential travelers to share their own Finnish adventures, creating a dynamic online community that celebrates exploration and discovery.

5. Education and E-Learning

Finland’s education system is celebrated globally, and the e-learning industry is riding this wave of recognition. Educational institutions and platforms utilize online marketing by providing free resources, engaging webinars, and inspiring success stories that highlight their innovative teaching methods. By connecting with parents and students on social media, they build trust and excitement around their offerings, establishing Finland as a leader in forward-thinking education and digital learning solutions.

6. Food and Beverage

The Finnish food and beverage industry is a delightful blend of tradition and innovation, showcasing unique culinary experiences and local ingredients. Companies in this sector use mouth-watering visuals, enticing recipes, and behind-the-scenes content to capture the attention of food lovers online. Collaborating with food bloggers and influencers helps them expand their reach, turning Finnish cuisine into a sensation that tantalizes taste buds both locally and globally.

7. Healthcare and Biotechnology

Finland’s healthcare and biotechnology sector is making waves with cutting-edge health solutions and medical technologies. Companies in this field embrace online marketing by creating informative content that educates audiences about their innovations. Engaging webinars, interactive social media campaigns, and partnerships with healthcare professionals build credibility and foster connections with patients and providers, making them trusted leaders in health innovation.

8. Forestry and Bioeconomy

With its vast, lush forests, Finland is a leader in forestry and bioeconomy, championing sustainable practices and innovative bio-based products. Companies in this sector effectively showcase their commitment to sustainability through engaging storytelling and captivating content on social media. By highlighting their eco-friendly initiatives and success stories, they attract environmentally conscious consumers and investors, fostering a strong connection to the Finnish landscape.

Popular companies and their online marketing campaigns

1. Supercell: The Game-Changer

Supercell is the powerhouse behind mobile hits like Clash of Clans and Clash Royale, captivating gamers worldwide. Their online marketing magic lies in vibrant social media engagement, where they share updates and spotlight user-generated content, creating a dynamic community. Collaborations with popular gaming influencers amplify their reach, while eye-catching videos and blogs deepen connections, turning casual players into loyal fans.

2. Rovio Entertainment: The Iconic Innovator

Rovio, the mastermind behind the beloved Angry Birds, knows how to keep fans engaged. Their online marketing strategy includes exciting social media campaigns filled with character-driven content and promotions. With a savvy email marketing approach, Rovio keeps its audience in the loop about new game launches and merchandise, ensuring fans are always buzzing with excitement. Cross-promotion of their games and products further enhances their visibility and engagement.

3. Nokia: A Tech Legacy Reinvented

Nokia, once synonymous with mobile phones, has successfully transitioned into a tech titan in telecommunications. Their online marketing strategy is rooted in thought leadership, producing insightful content that addresses industry trends. With savvy SEO and targeted ads, Nokia attracts tech professionals, while platforms like LinkedIn facilitate meaningful engagement with industry stakeholders.

4. KONE: Elevating Urban Mobility

KONE is at the forefront of urban mobility, revolutionizing elevators and escalators. Their online marketing strategies showcase innovative technologies through captivating digital campaigns. By sharing success stories through engaging videos and case studies, KONE connects with stakeholders directly, proving their expertise in transforming urban landscapes.

5. Finnair: Soaring to New Heights

Finnair, Finland’s flagship airline, expertly uses online marketing to inspire travelers. Their visually stunning social media campaigns on Instagram and Facebook highlight breathtaking destinations and enticing offers. A personalized email marketing strategy keeps their audience informed about travel deals, while partnerships with travel influencers add an authentic touch, inviting wanderlust.

6. Wärtsilä: Innovating for a Sustainable Future

Wärtsilä is a leader in smart technologies for the marine and energy sectors, and their online marketing strategy reflects their commitment to innovation. Through compelling content, including reports and case studies, they tackle industry challenges head-on. Webinars and virtual events allow for direct engagement with customers and stakeholders, showcasing their cutting-edge solutions.

7. Marimekko: A Design Delight

Marimekko is synonymous with bold patterns and Finnish design elegance. Their online marketing shines through a vibrant e-commerce platform that showcases stunning collections. Engaging visual content on Instagram and Pinterest captivates customers, while collaborations with designers and influencers create buzz around limited-edition launches, ensuring Marimekko stays top-of-mind.

8. S-Group: Retail Reinvented

S-Group is a cooperative retail giant, offering a diverse range of products and services. Their loyalty program is a cornerstone of their online marketing, utilizing digital platforms for personalized promotions that resonate with customers. Seasonal advertising and engaging content, including recipes and lifestyle tips, foster community engagement and strengthen brand loyalty.

9. Kraft Foods Finland: Flavorful Connections

Kraft Foods Finland, known for beloved brands like Fazer, connects with consumers through mouthwatering online marketing. Engaging content, from delicious recipes to product features, captures attention on their website and social media. Targeted campaigns and collaborations with food influencers broaden their reach, enhancing brand awareness and loyalty.

10. YIT: Building the Future

As one of Finland’s largest construction companies, YIT focuses on urban development with an innovative flair. Their online marketing strategies include sharing insightful case studies and project updates that highlight their commitment to sustainability. Engaging visual storytelling captivates potential clients and stakeholders, showcasing their expertise in shaping urban environments.

11. Valio: The Dairy Innovator

Valio is Finland’s dairy champion, dedicated to quality and health. Their online marketing strategies educate consumers about the benefits of dairy through informative content. Social media engagement featuring recipes and product highlights enhances customer interaction, while e-commerce initiatives make it easy for fans to access their favorite dairy delights.

12. Outokumpu: Stainless Steel Sustainability

Outokumpu is a global leader in stainless steel, using online marketing to spotlight their innovations. Their strategy includes producing detailed reports and articles that discuss sustainability and market advancements. By utilizing targeted ads and SEO-optimized content, Outokumpu attracts industry professionals while hosting webinars that showcase their expertise.

13. Finlandia Vodka: The Spirit of Quality

Finlandia Vodka embodies premium quality and Finnish heritage. Their online marketing shines through visually stunning social media campaigns that feature cocktail recipes and lifestyle branding. Collaborations with mixologists and influencers amplify product promotions, keeping fans engaged and excited about new releases.

14. Hartwall: Cheers to Engagement

Hartwall, a beloved Finnish beverage company, excels in online marketing with campaigns that celebrate new product launches and seasonal offerings. By sharing behind-the-scenes content and encouraging user-generated submissions, they foster community engagement. Email marketing ensures loyal customers stay informed about promotions and events.

15. Cargill Finland: Feeding the Future

Cargill Finland is committed to sustainable food production and agriculture. Their online marketing strategy shares informative content about food safety and sustainable practices, connecting with consumers and industry stakeholders. Engaging on social media helps enhance their visibility as a trusted source in the food sector.

16. Ponsse: Machinery with a Vision

Ponsse specializes in forest machinery, and their online marketing approach highlights their innovative products and customer success stories. By showcasing their machinery in action through social media, they engage with forestry professionals and enthusiasts alike. Their website serves as a valuable resource for potential buyers, featuring in-depth product information and videos.

17. DNA: Connecting Through Technology

DNA is a leading telecommunications provider in Finland, and their online marketing strategies reflect their commitment to connectivity. Targeted advertising campaigns promote their services, while engaging content, including blogs and how-to guides, educates customers on tech usage. Social media serves as a platform for direct engagement, strengthening their relationship with users.

18. Kauppalehti: The Business Beacon

Kauppalehti, a prominent Finnish business newspaper, uses online marketing to deliver valuable insights to its audience. Through engaging articles and market analyses on their website, they attract business professionals. Subscription models and targeted email newsletters keep readers informed, while social media promotes their latest stories, sparking discussions among industry leaders.

19. Tampere University: Educating Tomorrow’s Leaders

Tampere University is a hub of innovation and research, and their online marketing effectively attracts prospective students. Targeted social media campaigns promote courses and events, while engaging content about student life and academic achievements showcases the university’s vibrant community. Their efforts enhance the institution’s reputation as a leading educational choice.

20. Neste: Leading in Sustainability

Neste is a global leader in renewable diesel and sustainable solutions. Their online marketing strategy includes informative content about their sustainability initiatives and innovative products. Social media campaigns highlight their environmental impact, engaging a broader audience interested in sustainable practices, while newsletters keep stakeholders informed about their progress.

Dominate search results and elevate your brand with our proven Joomla SEO solutions!

We know what it takes to rank your website in top 10 Google results; even for the most competitive keywords. A great SEO strategy and consistent efforts.

Every SEO strategies is unique. While the precise SEO strategy varies from website to website, the primary elements remain the same.

A website targeting local users requires a different content and off-page strategy than an e-commerce or a corporate or a small business website. However the common elements would remain the same, “they all require high quality backlinks, content, on-page optimization and a great user experience”.

Keyword competition of target keywords can also vary dramatically which too requires fine tuning of the SEO strategy.

Contact us to get the best custom SEO strategy for your website (at no cost)

Keyword research & analysis

What is keyword analysis?

Keywords are the words or phrases which a search engine user uses to find information they are looking for. The process of selecting target keywords for a website is called Keyword Analysis.

All the SEO work is done for a selected handful of keywords. We need a very good strategy and have to think from the point of view of a search engine user. Will the search engine users find what they are looking for and will he or she be interested in reading your web page? What is the relevance factor of the webpage content to the target keywords for that page? These are some common questions which we answer before finalizing a keyword.

What is a good keyword strategy?

We have to calculate and find the right SEO goals and with this in mind we keep a mix of long tail keywords (which have comparatively lower competition) and short tail keywords (which generally have high search volume). Selecting the right keywords can bring in quick results and thus a higher ROI.

Evaluating which keywords are right for your website and how they can maximize your ROI is the basic essence of any SEO campaign. As keywords drive the whole SEO campaign, they have to be perfect.

PPC vs SEO

Unlike PPC in Search Engine Optimization we have to be very careful when selecting the keywords that we target. As such everything, right from content optimization to back link creation are created keeping these keywords in mind.

What happens when keyword rankings are achieved?

There also comes a point when we achieve the desired rankings, when our SEO team upgrades the keyword strategy and replaces old keywords with new ones.

The process of keyword analysis

The first step in keyword research is to enumerate a list of possible keywords based on information about the website and the target market. Then using tools such as Google’s Keyword Planner we find all closely related keywords.

The next step is to thoroughly evaluate the keywords based on various parameters and select the best keywords. The two main parameters we evaluate are Keyword Relevance and Keyword Competition.

What is Keyword Relevance and Keyword Competition?

Keyword Relevance plays a key role in determining whether that keyword is a perfect match for your website or not. To find the best matched keywords, detailed attention is given to the goods, services and the target market that a client wants to target.

The second aspect is Keyword Competition. While on one hand targeting keywords with low search volume would be less fruitful, on the other hand targeting only the highly competitive keywords at the beginning of a campaign can lead to low ROI as well.

Competitor Analysis

Competitor analysis is the process of analyzing your competitors and the SEO strategies used by your key competitors. It also involves determining which keywords your competitors are ranking for and then reverse engineering to find out the missing SEO aspects from your website. When doing a competitor analysis for clients, we analyze various aspects of the websites featured on the first page of Google SERPs. These include SEO factors like, Link Profile Strength, Web page & overall quality of their Website Content, Keyword Density, On Page Optimization, Structured data markup, User Experience, Mobile Friendliness, Website Page Speed analysis, Social Media strength, and Internal Linking.

SEO is mix of various online marketing activities, and depending on the keyword competition and the current search engine value of a website, we have to carve out a path that will lead to your sureshot search engine success. As such Competitor Analysis starts during Keyword Analysis. Before finalizing the keywords we have to figure out what is working in favor of the top ranking websites. We have to be 100% sure that we are not chasing keywords that won’t provide a high ROI. The keywords we should target should drive both visitors & conversions, and help achieve your online marketing goals within an appropriate time period.

On-page optimization & Structured Data Markup

On page SEO is the process of optimizing the on-page factors of a target page. While relevant backlinks are certainly important, it is only because of their connection to the on-page SEO factors that search engines are able to create a strong relation between target page and the backlinks.

We use it extensively as part of our SEO strategy. So what are the most important on-page SEO factors? These include various on-page SEO elements such as the Title Tag, URLs, Heading tags, Image and Video relevance, Info graphics, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Page update frequency, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets.

When we start optimizing a website, we will do the on-page SEO in the first month itself. Search engines such as Google thoroughly evaluate the on-page SEO factors and maintains an index filled with key data structures that emphasizes on the on-page relevance factors. Read more…

Website Crawlability Analysis

In order for Google or any other search engine to rank a webpage, it first needs to crawl that webpage and create it’s index. Googlebot creates large indexes of the words and several other elements it can find on these webpages. Thereafter it processes key page tags and attributes, such as Title tags and ALT attributes before ranking a webpage. Now and then we often see webpages that Google couldn’t crawl successfully. As a result these pages loose their rankings and if found in large numbers, it will negatively affect the ranking of other pages on that website. Common issues affecting your website crawlability include DNS errors, Not followed errors, Server connectivity issues, and robots.txt error.The web is like an ever-growing library with billions of books and no central filing system. Google uses software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site. When crawlers find a webpage, Googles’ systems render the content of the page, just as a browser does. It takes note of key signals — from keywords to website freshness — and keeps track of it all in the Search index. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

Content quality analysis

According to Google, for a typical query, there are thousands, even millions, of web pages with potentially relevant information. As search engine users we just want the right pages with great content and not any irrelevant results. Google too wants to serve useful and relevant results, not billions of web pages.

So to make the best pages rank first, Google uses complicated algorithms to evaluate how useful these web pages are. It is this “usefulness” that we as SEO experts optimize throughout your website. The more useful a website, the better chances that it will rank higher on Google.

The kind of questions even Google’s expert engineers ask themselves as they write algorithms that attempt to assess site quality are the same that our content writers also ask.

These include questions like: 1) Would you trust the information presented in this article? 2) Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3) Does this article have spelling, stylistic, or factual errors? 4) Does the article provide original content or information, original reporting, original research, or original analysis? 5) Does the page provide substantial value when compared to other pages in search results? 6) How much quality control is done on content? 7) Was the article edited well, or does it appear sloppy or hastily produced? 8) Are the pages produced with great care and attention to detail vs. less attention to detail 9) Does this article contain insightful analysis or interesting information that is beyond obvious? 10) Does this article provide a complete or comprehensive description of the topic?

Content creation and strategy

Google is more likely to trust a website with regularly updated high quality content. Therefore depending on the keyword competition, a good content strategy requires creating many pages of related content throughout your website.

Quality content outside of target pages is also a great source of good backlinks. Such content could be on the same website in the form of blogs or on other websites in the form of articles, press releases and so on.

At SEO Web Up we follow a content oriented approach to SEO. Our specialized team of content writers will regularly create great content for your website.

We also ensure that the content created is high quality & original so that Google rewards your website as a much more authoritative source of information than other competing websites.

We write “cornerstone content” which is evergreen, original and highly informative, something that other websites would love to link to.

Google is always on the lookout for sites with high quality original content that has research, in-depth reports, thoughtful analysis and so on.

All our SEO Packages include extensive content development activities. The number of monthly content pieces we develop will vary from package to package.

Backlink strategy

Needless to say that backlinks are one of the most important ranking factor. Google knows that the net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to that site. We only create high-grade backlinks for our clients using decades of SEO experience and specialized knowledge of patented Google algorithms specifically related to Link analysis & Link scoring.

Backlinks are a very important aspect of SEO. Google wants to serve authoritative web pages to its users and back links are one of the most important factor that helps build your website’s authority. Good back-links will help you get ranked and without back-links, it is hard to rank for even the simplest keywords. Another reason why back-links are so dear to search engines, is that bots such as Googlebot finds new web pages with the help of back-links. So the more you are linked the better chances your web page will be found naturally by Googlebot.

According to Google “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

The bottom line, to rank high your website needs quality back links. As a premium SEO service provider we use our experience to build a good number of quality backlinks. Read more…

Social Media Optimization

When we optimize a website we build a unique social media strategy and create posts across a wide variety of social media channels. This helps in keeping your followers engaged and augmenting the process of Natural Link Building. As Social Media channels such as Facebook can be easily gamed, hence they are not regarded as a direct ranking signal. However their importance shouldn’t be underestimated.

There are various reasons why we use Social Media Optimization (SMO) as part of our SEO services. First, as social media websites are all about connecting with other people they have huge potential for quality back links, second, social media sites are great place to share high quality useful content, third, social media sites can be very useful when it comes to creating or promoting a brand, fourth, with billions of users channels such as Facebook and Youtube can help quickly build a very huge audience, fifth, social media links are also back links, so at the end of the day when you are seriously promoting your content on social media channels, you are in itself creating links for you website.

Google has gotten smarter at distinguishing between profiles with genuine and fake followers. This is why we often see social media pages with genuine likes and followers rank high in Google and web sites with a strong social media presence also have a better scope at ranking higher.

XML Sitemap

A sitemap is a file where you can list the pages, videos, and other files on your site, and the relationships between them. It helps in informing Google and other search engines about the organization of your site’s content. Search engine web crawlers like Googlebot also read this file to more intelligently crawl your site. Your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site. In addition if website pages don’t have any backlinks and do not naturally reference each other, we can list them in a sitemap to ensure that Google & other major search engines do not overlook some of these pages.

Internal Linking

Internal links are links pointing to other pages within your website. There are many benefits of using Internal Links. First and foremost internal links are great for user experience. As website users can easily jump to more relevant content using these links, they become a great source to grip your site visitors. This is an important SEO strategy used by Wikipedia. Second, internal links pass on link juice across all your internally linked pages. Third, as we have full control over our internal links they become a great source to build up the relevancy quotient for pages that other sites might not link to naturally. Fourth, internally linked pages can be found by Googlebot and are thus easily crawled and indexed by Google. When done right Internal Links transform into a very powerful SEO tactic that has huge benefits.

Mobile Friendliness

The ease of using Mobile Search has led to a mobile search revolution. To the extent that people use Mobile search more often than desktop search. This trend had picked up long before, as a result of which, Google began rolling its global mobile friendly update back on 21st April, 2015, thereby improving the rankings of mobile-friendly pages in mobile search results.

According to Google “Mobile is critical to your business and will continue to be so”. Often users have to pinch and zoom in order to read content on a web page. Common mobile user experience issues include, Touch elements being too close, Small font size, Wrong view port settings, Blocked JavaScript, CSS and Image Files, Unplayable Content, Faulty Redirects, Mobile-Only 404s, Irrelevant Cross Links and Overlays that partially or completely cover the contents of the page. We evaluate all target pages as part of our SEO packages and if your website isn’t mobile ready you can use our UX team to optimize it for mobile devices. We will ensure that your website becomes mobile friendly and that you don’t loose any mobile search engine traffic

Target page speed analysis

Page speed is an important ranking signal. This means that if all other factors remain the same, a website could perform better or worse in Google Search just depending on it’s page speed. We use the best tools to measure and optimize page speed of all the target pages.

Google has been emphasizing on Page Speed since 2009. It had mentioned several times across their Webmaster blog posts about their own research on page speed and indicated just how much obsessed Google is with your website speed. Here is an excerpt from one of their blog posts “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”

Review if the Website has been affected by any Google Updates

Google’s Mission Statement is “To organize the world’s information and make it universally accessible and useful.” However Search Engine Optimizers (SEOs) have a mission to improve the rankings of their client’s website. And in order to achieve their goals many SEOs resort to manipulative techniques, instead of using White Hat SEO techniques, to trick search engines and make quick progress.

For example, Search Engine Optimizers knew the power of backlinks very well and started misusing their knowledge to create spam links. All this messed up the search engine results and search engines had to make appropriate changes in their algorithms. As a result if your website was negatively affected by bad backlinks we know that there was something wrong with your back links and that your website was most probably penalized by Google’s Penguin algorithm update. To find this information we need a thorough evaluation of your website.

Google like most other popular search engines, keeps updating its search algorithms to maintain the quality of search engine results and to fight spam. While a large number of such updates are minor, there are number of other updates that have a significant impact on search results, such as, Google Hummingbird, Google Mobile Friendly, Google Panda, Google Penguin and Google Pigeon. Google publically informs about most of these significant updates on their various webmaster networks. When we strategize a SEO campaign we keep a close eye at any (positive or negative) relation between such updates and your website. Just looking at how Google treats your website, post these updates, we can better evaluate the exact positive or negative aspects of your website in light of that specific update.

Implement Google Webmaster aka Search Console Tool

While Google Analytics is used to measure & track people visiting your website, Google Search Console is the #1 recommended tool purely from SEO perspective.

Google Search Console is a free service offered by Google that helps monitor and maintain a site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Some benefits of using Search Console are, It helps you monitor your site’s performance in Google Search results, Makes sure that Google can access your content, Submit new content for crawling and remove content you don’t want shown in search results, Create and monitor content that delivers visually engaging search results, Maintain your site with minimal disruption to search performance, Monitor and resolve malware or spam issues so your site stays clean, Discover how Google Search—and the world—sees your site, See which queries caused your site to appear in search results, See a sample of sites which are linking to your website.

Implement Google Analytics

Google Analytics is an awesome tool for measuring & tracking your website visitors. You can see which keywords are performing, distinguish between organic and other visitor sources, see how they are behaving and which are the main landing pages, so you can better optimize them to increase the conversion ratio and use them to their fullest capabilities. It’s an easy to use ultrafast tool that helps you gain advance insights and create all sorts of reports about your site visitors. In short, a must have tool for online marketing.

Here’s what Google has to say about it’s Analytics tool “Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view. Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.”

Creating Articles in Joomla

Adding and editing content in Joomla is a straightforward process that allows you to manage your website effectively. Here’s a step-by-step guide to help you navigate through content management.

To add new content, go to Content > Articles. Click on the New button to create a new article. You’ll be directed to the article editor, where you can enter your title and content. Joomla’s editor allows for rich text formatting, enabling you to add images, links, and other media easily. You can also categorize your articles to keep them organized. If you don’t have categories set up yet, you can create them by going to Content > Categories.

Menu Management

To make your articles accessible, link them to menus. Go to Menus > Manage and select the menu where you want to add the article. Click New, then select the type of menu item (e.g., Single Article), and link it to the article you just created.

Utilizing Tags and Metadata

Consider using tags to enhance SEO and content discoverability. In the article editor, you can add tags relevant to your content. Don’t forget to fill out the metadata options for SEO purposes, including the meta description and keywords.

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