Joomla SEO Services

Elevate your website’s potential with our Joomla SEO services, focused on ongoing content creation and optimization. Our team is committed to enhancing your online presence through strategic approaches to produce highly optimized, targeted content designed to engage and convert your audience. Google prioritizes fresh, relevant content, and we recognize the value of regularly updating your site to maintain its visibility in search results.

Our off-page backlink activities are designed to boost your website’s authority and enhance its search engine rankings. We focus on obtaining high-quality backlinks, ensuring that each link contributes to your site’s credibility.

Our team utilizes a variety of strategies, including guest posting on influential blogs, securing mentions in online publications, and maximizing social media engagement for greater visibility. We adhere to ethical, white-hat practices that comply with search engine guidelines, prioritizing sustainable, long-term results. With our customized approach, we aim to create a strong backlink profile that drives organic traffic and elevates your online presence.

With our meticulous attention to detail and commitment to excellence, you can be confident that your website will thrive and stay ahead of the competition.

Don’t settle for the ordinary—join the ranks of the online elite with the leading Joomla SEO company.

Joomla is a versatile and powerful choice for building anything from simple blogs to complex enterprise websites. It offers a range of features that make it a powerful content management system (CMS) for building and managing websites. Here are some key features

User-Friendly Interface:- Intuitive backend for easy content management
Flexible Content Management:- Robust categorization and tagging systems for organizing content.
Multilingual Support:- Built-in support for multiple languages.
Extensive Extension Library:- Thousands of plugins and extensions to enhance functionality.
SEO-Friendly Features:- Tools for optimizing content, managing metadata, and creating SEO-friendly URLs.
Responsive Design:- Support for responsive templates for mobile-friendly websites.
Access Control Levels:- Detailed user management with customizable access permissions.
Strong Community Support:- Active community with documentation, forums, and resources.
Media Management:- Integrated media manager for easy uploading and organizing of media files.
Security Features:- Built-in security measures and regular updates to protect against vulnerabilities.
Content Versioning:- Ability to track changes and revert to previous versions of content.
Built-in Caching:- Enhances website performance by storing copies of pages to reduce load times.
Template Customization:- Extensive options for designing and customizing templates to match branding.
Advanced Search Functionality:- Robust search capabilities to improve user navigation and content discovery.
E-commerce Integration:- Compatibility with e-commerce extensions like VirtueMart and HikaShop for online stores.
Analytics Integration:- Easy integration with tools like Google Analytics for tracking website performance and visitor behavior.

Unlocking SEO Potential: France to Global Domination

SEO serves as a pivotal catalyst for businesses seeking to broaden their reach, especially within France’s dynamic market. Our meticulously crafted SEO strategies, effectively attract local as well as global consumers who are actively seeking for businesses like yours.

SEO Web Up will not only reinforce your brand’s authority but also nurture a meaningful connection with the target community. A well-executed SEO strategy has the potential to transform your website into a formidable instrument for driving targeted traffic, enhancing your credibility, and ultimately fostering sustainable growth.

Embrace the opportunity to unlock your business’s full potential by strategically targeting France’s most sought-after locales, where the efficacy of location-based SEO is unmatched.

Industry spotlight: Digital Triumphs and Secrets of Online Success in France

1. Fashion and Luxury Goods

When you think of fashion, France immediately springs to mind, with iconic brands like Chanel, Louis Vuitton, and Dior setting the global stage. The French fashion industry doesn’t just sell products; it sells dreams. Online marketing is all about storytelling, with stunning visuals that transport consumers into a world of elegance and style. Social media platforms like Instagram become virtual runways, showcasing the latest collections through mesmerizing posts and reels. Influencers and fashion icons amplify the message, turning every collection launch into a highly anticipated event, where fans eagerly await their chance to embrace the latest trends.

2. Food and Beverage

France’s culinary scene is nothing short of legendary, and the food and beverage industry thrives on its rich traditions and innovative flair. Brands leverage online marketing to share delectable visuals and engaging recipes that tantalize the taste buds. Imagine scrolling through Instagram and stumbling upon mouthwatering dishes accompanied by stories that highlight the artistry behind each meal. Collaborations with renowned chefs and food bloggers elevate the experience, inviting customers to share their own culinary creations and making each meal a celebration of French culture.

3. Tourism

With its enchanting cities, breathtaking landscapes, and rich history, France is a dream destination for travelers worldwide. The tourism industry harnesses online marketing to paint an irresistible picture of French adventures. Picture stunning visuals of the Eiffel Tower at sunset or the lavender fields of Provence, shared through vibrant social media posts. Engaging content invites potential travelers to envision their dream trips, while user-generated content builds a community of explorers eager to share their own French escapades. Every post inspires wanderlust, making each journey feel like a shared adventure.

4. Technology and Startups

In recent years, France has emerged as a hotbed of innovation, particularly in tech hubs like Paris. The startup scene is alive with creativity, and companies leverage online marketing to connect with a community of tech enthusiasts and investors. Informative webinars and engaging blog posts offer insights into the latest trends, while social media platforms become spaces for collaboration and idea exchange. By sharing success stories and celebrating the entrepreneurial spirit, these tech innovators position France as a leader in global technological advancement.

5. Automotive

France’s automotive industry is steeped in history, featuring iconic brands like Renault, Peugeot, and Citroën. These companies utilize online marketing to generate excitement around new models and innovative technologies. Imagine dynamic videos that showcase sleek designs and cutting-edge features, inviting customers to explore virtual showrooms from the comfort of their homes. Engaging social media campaigns foster discussions about sustainability and electric vehicles, connecting with consumers who are passionate about the future of mobility.

6. Health and Beauty

The health and beauty sector in France is a powerhouse of glamour and innovation, with brands like L’Oréal and Clarins leading the charge. Online marketing here is all about engagement and education, with tutorials and beauty tips that invite consumers into the brand’s world. Picture influencers sharing their beauty routines on Instagram, creating a buzz around new product launches. Special promotions and interactive content foster a sense of community, making every customer feel like they are part of an exclusive club dedicated to beauty and self-care.

7. Finance and Insurance

Navigating the finance and insurance sectors can be daunting, but in France, companies like BNP Paribas and AXA are transforming the experience. They leverage online marketing to demystify financial products through engaging content that empowers consumers. Imagine informative infographics and webinars that break down complex topics into digestible pieces. By fostering trust and transparency on social media, these companies make financial advice accessible and relatable, turning uncertainty into confidence for their clients.

8. Arts and Culture

As a global cultural beacon, France is rich in art, history, and creativity. The arts and culture industry thrives on online marketing to promote exhibitions, performances, and events that ignite passion and curiosity. Picture captivating visuals and engaging storytelling that invite audiences to explore cultural heritage through virtual tours and live-streamed events. By creating connections and fostering appreciation for the arts, cultural institutions turn every event into a celebration of creativity that resonates with audiences worldwide.

Online Marketing Mavericks: Inspiring Campaigns from Renowned Companies

1. L’Oréal: Beauty Beyond Borders

L’Oréal, the global beauty powerhouse, is a masterclass in personalization. Their online marketing strategy goes beyond just selling products; it’s about creating a beauty community. With vibrant social media campaigns that feature influencers and real customers, L’Oréal fosters engagement through user-generated content. Their personalized beauty quizzes and tailored recommendations on their website ensure every customer feels valued and understood.

2. Louis Vuitton: The Art of Luxury

Louis Vuitton isn’t just a brand; it’s an experience. Their online marketing strategy focuses on storytelling, showcasing the rich heritage and craftsmanship behind each product. Through visually stunning campaigns on social media, they create a sense of exclusivity and excitement around limited-edition launches. Each post is an invitation into the world of luxury, making followers feel like part of something special.

3. Danone: Nourishing Connections

Danone’s commitment to health and sustainability shines through in their online marketing efforts. Their website is a hub of informative content about nutrition and wellness, while engaging social media campaigns highlight product innovations and community initiatives. By collaborating with health influencers, Danone shares authentic stories that resonate with health-conscious consumers, building trust and loyalty.

4. Renault: Driving Innovation

Renault redefines the automotive experience with their interactive online marketing strategies. Their website features cutting-edge tools that allow customers to customize their vehicles, ensuring a personalized journey from the very start. Social media campaigns highlight customer stories and innovative features, while targeted ads bring new models directly to potential buyers, keeping the excitement of driving alive.

5. Carrefour: Grocery Shopping Made Easy

Carrefour transforms the grocery shopping experience with an engaging online presence. Their e-commerce platform is user-friendly and filled with personalized promotions that make shopping a breeze. Creative social media campaigns promote seasonal recipes and community initiatives, making customers feel connected to the brand and encouraging loyalty through shared experiences.

6. AXA: Insuring Your Peace of Mind

AXA stands out in the insurance industry by focusing on education and engagement. Their website offers valuable resources about insurance and financial planning, while social media campaigns highlight customer testimonials and real-life stories. Through targeted online ads, AXA ensures they reach the right audience, making insurance feel approachable and relevant.

7. BlaBlaCar: Travel with Community Spirit

BlaBlaCar has revolutionized carpooling in France, turning travel into a shared adventure. Their online marketing strategy emphasizes community and trust, utilizing social media to share user experiences and testimonials that resonate with potential travelers. Engaging content about travel tips and sustainability appeals to eco-conscious users, making carpooling not just economical but also socially rewarding.

8. TotalEnergies: Powering a Sustainable Future

TotalEnergies is not just about energy; it’s about a sustainable future. Their online marketing campaigns focus on educating consumers about renewable energy and environmental responsibility. The website is rich with resources, and social media efforts highlight their commitment to sustainability, engaging consumers who are passionate about protecting the planet.

9. Michelin: The Road to Safety

Michelin goes beyond tires; they promote a culture of safety and adventure. Their website is a treasure trove of guides and tools for tire selection, while social media campaigns emphasize road safety and travel inspiration. Engaging seasonal promotions keep customers informed, ensuring they choose the best options for their journeys ahead.

10. Accor Hotels: Your Home Away From Home

Accor Hotels makes booking a getaway feel effortless and exciting. Their website features enticing visuals and personalized recommendations that make every traveler feel special. Social media campaigns showcase beautiful destinations and unique experiences, while email newsletters keep loyal customers updated on exclusive deals, making travel irresistible.

11. Orange: Connecting People

Orange, a leader in telecommunications, knows the importance of connection—both online and offline. Their website offers easy access to services and customer support, while dynamic social media strategies engage users in real-time conversations. Targeted advertising campaigns highlight new products and promotions, ensuring customers never miss out on the latest offerings.

12. Sephora: Where Beauty Meets Innovation

Sephora is a beacon of creativity in the beauty world, and their online marketing reflects that. With personalized product recommendations and virtual try-on tools on their website, they create an immersive shopping experience. Their engaging social media content features tutorials and influencer collaborations, making beauty accessible and fun for everyone.

13. La Redoute: Fashion at Your Fingertips

La Redoute seamlessly blends fashion with home decor, using online marketing to create an inviting shopping atmosphere. Their website features curated collections and style guides that inspire customers. Engaging social media campaigns encourage followers to share their looks, fostering a community of fashion lovers excited to discover new trends.

14. Pierre Hermé: Sweet Indulgence

Pierre Hermé is not just a pastry chef; he’s an artist of flavors. His online marketing strategy celebrates the beauty of gourmet desserts. The website offers a stunning array of products, while social media channels share mouthwatering visuals and behind-the-scenes content. Engaging recipes and baking tips create a loyal following of food enthusiasts eager to indulge.

15. BlaBlaBus: Travel Smart and Affordable

BlaBlaBus is changing the way people travel on a budget. Their online marketing strategy reaches budget-conscious travelers through a user-friendly website that simplifies booking. Social media campaigns highlight customer experiences and special promotions, making bus travel appealing and accessible to everyone.

The SEO Map of France: Key Locations for Marketing Success

Paris
Paris, the dazzling capital of France, is not just famous for its iconic landmarks; it’s also a global business powerhouse. Home to multinational corporations and a burgeoning startup scene, Paris pulsates with energy and creativity. The La Défense district, with its sleek skyscrapers, is the epicenter of commerce, while the city’s vibrant arts and culture inspire innovation. Whether you’re sipping coffee in a bustling café or networking at a chic event, Paris offers an irresistible blend of business and lifestyle that attracts talent from around the globe.
Lyon
Known as the gastronomic capital of France, Lyon serves up more than just exquisite cuisine. This city is a rising star in pharmaceuticals, biotechnology, and software development. With a strong support system for startups, including incubators and accelerators, Lyon is a nurturing ground for innovation. Plus, its central location in Europe makes it a strategic choice for businesses looking to expand. Enjoy the vibrant culture, historical architecture, and a quality of life that makes Lyon a fantastic place to work and live.
Marseille
Marseille is where the Mediterranean spirit meets entrepreneurial flair. As France’s largest port, it plays a pivotal role in trade and logistics. With a diverse economy that includes shipping, tourism, and aerospace, Marseille is transforming into a dynamic business hub. The city’s rich cultural tapestry and vibrant community create an inspiring environment for startups. From its stunning coastline to the bustling markets, Marseille offers a unique blend of work and play, making it an exciting place for professionals.
Toulouse
Welcome to Toulouse, the aerospace capital of Europe! Home to Airbus and a thriving tech ecosystem, Toulouse is synonymous with innovation. The city boasts a youthful energy, fueled by its prestigious universities and research centers. With a focus on technology and biotechnology, Toulouse is a hotspot for creative minds. Explore its charming pink-hued buildings and enjoy the vibrant atmosphere that makes this city a perfect place for both business and leisure.
Nice
Nice, a jewel of the French Riviera, is not only famous for its stunning beaches but is also becoming a tech hub. With a growing number of startups in IT and digital marketing, Nice is blending business with a Mediterranean lifestyle. The city’s pleasant climate, vibrant arts scene, and outdoor activities create an inspiring backdrop for professionals. Whether you’re brainstorming in a seaside café or attending a networking event under the sun, Nice offers an idyllic environment for innovation.
Nantes
Nantes is a city on the rise, celebrated for its commitment to sustainability and innovation. Known for its maritime industry and digital technology sectors, Nantes is attracting startups eager to make their mark. The city’s vibrant cultural scene, filled with festivals and artistic events, creates a lively atmosphere that energizes the business community. With a high quality of life and a focus on green practices, Nantes is an exciting place for entrepreneurs seeking a fresh start.
Strasbourg
Strasbourg is a city where history meets opportunity, serving as the seat of the European Parliament. Its diverse economy spans healthcare, technology, and international trade, making it a strategic location for cross-border business. The blend of French and German culture fosters collaboration and innovation. Stroll through its picturesque streets lined with half-timbered houses, and you’ll find a vibrant community that welcomes both professionals and families, creating a unique environment for growth.
Bordeaux
Bordeaux is not just about exquisite wine; it’s a burgeoning business hub, particularly in technology and tourism. With a strong startup ecosystem and several innovation centers, the city is attracting entrepreneurs looking to thrive. The beautiful architecture and rich history enhance its appeal, while Bordeaux’s commitment to sustainability makes it a forward-thinking choice for businesses. Enjoy the blend of history and modernity as you explore this captivating city.
Lille
Lille is a vibrant city that combines rich history with modern business opportunities. Located near Belgium and the UK, it’s a strategic logistics hub with a strong focus on technology and trade. The city is home to numerous educational institutions, providing a skilled workforce for companies. With its lively arts scene, diverse community, and commitment to sustainability, Lille is an exciting place for entrepreneurs to innovate and grow.
Grenoble
Nestled in the breathtaking French Alps, Grenoble is renowned for its focus on research and technology. The city is home to prestigious universities and research institutions, particularly in engineering and computer science. With a strong emphasis on clean technology and sustainability, Grenoble attracts startups and established companies eager to innovate. The stunning natural surroundings offer a perfect balance of work and outdoor adventure, making it an ideal destination for those seeking inspiration.
Avignon
Avignon, famed for its rich history and the annual theater festival, is evolving as a business center with a strong focus on tourism, agriculture, and renewable energy. The city’s charm and strategic location in Provence make it appealing for agribusiness and environmental companies. Enjoy the vibrant cultural scene and welcoming atmosphere that make Avignon a delightful place for both business and leisure.
Reims
Reims, located in the heart of the Champagne region, is a city that bubbles with potential. Known for its prestigious Champagne houses, the city also boasts a strong economy in logistics and transportation. Its strategic location near major highways and railways enhances its appeal for businesses. Reims offers a unique blend of tradition and modernity, creating a vibrant environment where businesses can flourish amid charming streets and cultural landmarks.
Toulon
Toulon is a stunning Mediterranean city known for its naval and military port. With a diverse economy that includes shipbuilding and tourism, Toulon is embracing innovation and sustainability. The city’s beautiful coastline and pleasant climate attract professionals from various sectors. Toulon is focusing on creating a vibrant business community, making it an appealing option for entrepreneurs looking for growth in a scenic environment.
Saint-Étienne
Saint-Étienne is a city that has transformed its industrial roots into a thriving hub for design and creativity. Home to several design schools and a growing startup ecosystem, the city is focusing on sustainability and urban development. With an affordable cost of living and a rich cultural scene, Saint-Étienne invites creative professionals to thrive in an inspiring environment that balances tradition with innovation.

Dominate search results and elevate your brand with our proven Joomla SEO solutions!

We know what it takes to rank your website in top 10 Google results; even for the most competitive keywords. A great SEO strategy and consistent efforts.

Every SEO strategies is unique. While the precise SEO strategy varies from website to website, the primary elements remain the same.

A website targeting local users requires a different content and off-page strategy than an e-commerce or a corporate or a small business website. However the common elements would remain the same, “they all require high quality backlinks, content, on-page optimization and a great user experience”.

Keyword competition of target keywords can also vary dramatically which too requires fine tuning of the SEO strategy.

Contact us to get the best custom SEO strategy for your website (at no cost)

Keyword research & analysis

What is keyword analysis?

Keywords are the words or phrases which a search engine user uses to find information they are looking for. The process of selecting target keywords for a website is called Keyword Analysis.

All the SEO work is done for a selected handful of keywords. We need a very good strategy and have to think from the point of view of a search engine user. Will the search engine users find what they are looking for and will he or she be interested in reading your web page? What is the relevance factor of the webpage content to the target keywords for that page? These are some common questions which we answer before finalizing a keyword.

What is a good keyword strategy?

We have to calculate and find the right SEO goals and with this in mind we keep a mix of long tail keywords (which have comparatively lower competition) and short tail keywords (which generally have high search volume). Selecting the right keywords can bring in quick results and thus a higher ROI.

Evaluating which keywords are right for your website and how they can maximize your ROI is the basic essence of any SEO campaign. As keywords drive the whole SEO campaign, they have to be perfect.

PPC vs SEO

Unlike PPC in Search Engine Optimization we have to be very careful when selecting the keywords that we target. As such everything, right from content optimization to back link creation are created keeping these keywords in mind.

What happens when keyword rankings are achieved?

There also comes a point when we achieve the desired rankings, when our SEO team upgrades the keyword strategy and replaces old keywords with new ones.

The process of keyword analysis

The first step in keyword research is to enumerate a list of possible keywords based on information about the website and the target market. Then using tools such as Google’s Keyword Planner we find all closely related keywords.

The next step is to thoroughly evaluate the keywords based on various parameters and select the best keywords. The two main parameters we evaluate are Keyword Relevance and Keyword Competition.

What is Keyword Relevance and Keyword Competition?

Keyword Relevance plays a key role in determining whether that keyword is a perfect match for your website or not. To find the best matched keywords, detailed attention is given to the goods, services and the target market that a client wants to target.

The second aspect is Keyword Competition. While on one hand targeting keywords with low search volume would be less fruitful, on the other hand targeting only the highly competitive keywords at the beginning of a campaign can lead to low ROI as well.

Competitor Analysis

Competitor analysis is the process of analyzing your competitors and the SEO strategies used by your key competitors. It also involves determining which keywords your competitors are ranking for and then reverse engineering to find out the missing SEO aspects from your website. When doing a competitor analysis for clients, we analyze various aspects of the websites featured on the first page of Google SERPs. These include SEO factors like, Link Profile Strength, Web page & overall quality of their Website Content, Keyword Density, On Page Optimization, Structured data markup, User Experience, Mobile Friendliness, Website Page Speed analysis, Social Media strength, and Internal Linking.

SEO is mix of various online marketing activities, and depending on the keyword competition and the current search engine value of a website, we have to carve out a path that will lead to your sureshot search engine success. As such Competitor Analysis starts during Keyword Analysis. Before finalizing the keywords we have to figure out what is working in favor of the top ranking websites. We have to be 100% sure that we are not chasing keywords that won’t provide a high ROI. The keywords we should target should drive both visitors & conversions, and help achieve your online marketing goals within an appropriate time period.

On-page optimization & Structured Data Markup

On page SEO is the process of optimizing the on-page factors of a target page. While relevant backlinks are certainly important, it is only because of their connection to the on-page SEO factors that search engines are able to create a strong relation between target page and the backlinks.

We use it extensively as part of our SEO strategy. So what are the most important on-page SEO factors? These include various on-page SEO elements such as the Title Tag, URLs, Heading tags, Image and Video relevance, Info graphics, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Page update frequency, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets.

When we start optimizing a website, we will do the on-page SEO in the first month itself. Search engines such as Google thoroughly evaluate the on-page SEO factors and maintains an index filled with key data structures that emphasizes on the on-page relevance factors. Read more…

Website Crawlability Analysis

In order for Google or any other search engine to rank a webpage, it first needs to crawl that webpage and create it’s index. Googlebot creates large indexes of the words and several other elements it can find on these webpages. Thereafter it processes key page tags and attributes, such as Title tags and ALT attributes before ranking a webpage. Now and then we often see webpages that Google couldn’t crawl successfully. As a result these pages loose their rankings and if found in large numbers, it will negatively affect the ranking of other pages on that website. Common issues affecting your website crawlability include DNS errors, Not followed errors, Server connectivity issues, and robots.txt error.The web is like an ever-growing library with billions of books and no central filing system. Google uses software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site. When crawlers find a webpage, Googles’ systems render the content of the page, just as a browser does. It takes note of key signals — from keywords to website freshness — and keeps track of it all in the Search index. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

Content quality analysis

According to Google, for a typical query, there are thousands, even millions, of web pages with potentially relevant information. As search engine users we just want the right pages with great content and not any irrelevant results. Google too wants to serve useful and relevant results, not billions of web pages.

So to make the best pages rank first, Google uses complicated algorithms to evaluate how useful these web pages are. It is this “usefulness” that we as SEO experts optimize throughout your website. The more useful a website, the better chances that it will rank higher on Google.

The kind of questions even Google’s expert engineers ask themselves as they write algorithms that attempt to assess site quality are the same that our content writers also ask.

These include questions like: 1) Would you trust the information presented in this article? 2) Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3) Does this article have spelling, stylistic, or factual errors? 4) Does the article provide original content or information, original reporting, original research, or original analysis? 5) Does the page provide substantial value when compared to other pages in search results? 6) How much quality control is done on content? 7) Was the article edited well, or does it appear sloppy or hastily produced? 8) Are the pages produced with great care and attention to detail vs. less attention to detail 9) Does this article contain insightful analysis or interesting information that is beyond obvious? 10) Does this article provide a complete or comprehensive description of the topic?

Content creation and strategy

Google is more likely to trust a website with regularly updated high quality content. Therefore depending on the keyword competition, a good content strategy requires creating many pages of related content throughout your website.

Quality content outside of target pages is also a great source of good backlinks. Such content could be on the same website in the form of blogs or on other websites in the form of articles, press releases and so on.

At SEO Web Up we follow a content oriented approach to SEO. Our specialized team of content writers will regularly create great content for your website.

We also ensure that the content created is high quality & original so that Google rewards your website as a much more authoritative source of information than other competing websites.

We write “cornerstone content” which is evergreen, original and highly informative, something that other websites would love to link to.

Google is always on the lookout for sites with high quality original content that has research, in-depth reports, thoughtful analysis and so on.

All our SEO Packages include extensive content development activities. The number of monthly content pieces we develop will vary from package to package.

Backlink strategy

Needless to say that backlinks are one of the most important ranking factor. Google knows that the net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to that site. We only create high-grade backlinks for our clients using decades of SEO experience and specialized knowledge of patented Google algorithms specifically related to Link analysis & Link scoring.

Backlinks are a very important aspect of SEO. Google wants to serve authoritative web pages to its users and back links are one of the most important factor that helps build your website’s authority. Good back-links will help you get ranked and without back-links, it is hard to rank for even the simplest keywords. Another reason why back-links are so dear to search engines, is that bots such as Googlebot finds new web pages with the help of back-links. So the more you are linked the better chances your web page will be found naturally by Googlebot.

According to Google “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

The bottom line, to rank high your website needs quality back links. As a premium SEO service provider we use our experience to build a good number of quality backlinks. Read more…

Social Media Optimization

When we optimize a website we build a unique social media strategy and create posts across a wide variety of social media channels. This helps in keeping your followers engaged and augmenting the process of Natural Link Building. As Social Media channels such as Facebook can be easily gamed, hence they are not regarded as a direct ranking signal. However their importance shouldn’t be underestimated.

There are various reasons why we use Social Media Optimization (SMO) as part of our SEO services. First, as social media websites are all about connecting with other people they have huge potential for quality back links, second, social media sites are great place to share high quality useful content, third, social media sites can be very useful when it comes to creating or promoting a brand, fourth, with billions of users channels such as Facebook and Youtube can help quickly build a very huge audience, fifth, social media links are also back links, so at the end of the day when you are seriously promoting your content on social media channels, you are in itself creating links for you website.

Google has gotten smarter at distinguishing between profiles with genuine and fake followers. This is why we often see social media pages with genuine likes and followers rank high in Google and web sites with a strong social media presence also have a better scope at ranking higher.

XML Sitemap

A sitemap is a file where you can list the pages, videos, and other files on your site, and the relationships between them. It helps in informing Google and other search engines about the organization of your site’s content. Search engine web crawlers like Googlebot also read this file to more intelligently crawl your site. Your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site. In addition if website pages don’t have any backlinks and do not naturally reference each other, we can list them in a sitemap to ensure that Google & other major search engines do not overlook some of these pages.

Internal Linking

Internal links are links pointing to other pages within your website. There are many benefits of using Internal Links. First and foremost internal links are great for user experience. As website users can easily jump to more relevant content using these links, they become a great source to grip your site visitors. This is an important SEO strategy used by Wikipedia. Second, internal links pass on link juice across all your internally linked pages. Third, as we have full control over our internal links they become a great source to build up the relevancy quotient for pages that other sites might not link to naturally. Fourth, internally linked pages can be found by Googlebot and are thus easily crawled and indexed by Google. When done right Internal Links transform into a very powerful SEO tactic that has huge benefits.

Mobile Friendliness

The ease of using Mobile Search has led to a mobile search revolution. To the extent that people use Mobile search more often than desktop search. This trend had picked up long before, as a result of which, Google began rolling its global mobile friendly update back on 21st April, 2015, thereby improving the rankings of mobile-friendly pages in mobile search results.

According to Google “Mobile is critical to your business and will continue to be so”. Often users have to pinch and zoom in order to read content on a web page. Common mobile user experience issues include, Touch elements being too close, Small font size, Wrong view port settings, Blocked JavaScript, CSS and Image Files, Unplayable Content, Faulty Redirects, Mobile-Only 404s, Irrelevant Cross Links and Overlays that partially or completely cover the contents of the page. We evaluate all target pages as part of our SEO packages and if your website isn’t mobile ready you can use our UX team to optimize it for mobile devices. We will ensure that your website becomes mobile friendly and that you don’t loose any mobile search engine traffic

Target page speed analysis

Page speed is an important ranking signal. This means that if all other factors remain the same, a website could perform better or worse in Google Search just depending on it’s page speed. We use the best tools to measure and optimize page speed of all the target pages.

Google has been emphasizing on Page Speed since 2009. It had mentioned several times across their Webmaster blog posts about their own research on page speed and indicated just how much obsessed Google is with your website speed. Here is an excerpt from one of their blog posts “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”

Review if the Website has been affected by any Google Updates

Google’s Mission Statement is “To organize the world’s information and make it universally accessible and useful.” However Search Engine Optimizers (SEOs) have a mission to improve the rankings of their client’s website. And in order to achieve their goals many SEOs resort to manipulative techniques, instead of using White Hat SEO techniques, to trick search engines and make quick progress.

For example, Search Engine Optimizers knew the power of backlinks very well and started misusing their knowledge to create spam links. All this messed up the search engine results and search engines had to make appropriate changes in their algorithms. As a result if your website was negatively affected by bad backlinks we know that there was something wrong with your back links and that your website was most probably penalized by Google’s Penguin algorithm update. To find this information we need a thorough evaluation of your website.

Google like most other popular search engines, keeps updating its search algorithms to maintain the quality of search engine results and to fight spam. While a large number of such updates are minor, there are number of other updates that have a significant impact on search results, such as, Google Hummingbird, Google Mobile Friendly, Google Panda, Google Penguin and Google Pigeon. Google publically informs about most of these significant updates on their various webmaster networks. When we strategize a SEO campaign we keep a close eye at any (positive or negative) relation between such updates and your website. Just looking at how Google treats your website, post these updates, we can better evaluate the exact positive or negative aspects of your website in light of that specific update.

Implement Google Webmaster aka Search Console Tool

While Google Analytics is used to measure & track people visiting your website, Google Search Console is the #1 recommended tool purely from SEO perspective.

Google Search Console is a free service offered by Google that helps monitor and maintain a site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Some benefits of using Search Console are, It helps you monitor your site’s performance in Google Search results, Makes sure that Google can access your content, Submit new content for crawling and remove content you don’t want shown in search results, Create and monitor content that delivers visually engaging search results, Maintain your site with minimal disruption to search performance, Monitor and resolve malware or spam issues so your site stays clean, Discover how Google Search—and the world—sees your site, See which queries caused your site to appear in search results, See a sample of sites which are linking to your website.

Implement Google Analytics

Google Analytics is an awesome tool for measuring & tracking your website visitors. You can see which keywords are performing, distinguish between organic and other visitor sources, see how they are behaving and which are the main landing pages, so you can better optimize them to increase the conversion ratio and use them to their fullest capabilities. It’s an easy to use ultrafast tool that helps you gain advance insights and create all sorts of reports about your site visitors. In short, a must have tool for online marketing.

Here’s what Google has to say about it’s Analytics tool “Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view. Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.”

Creating Articles in Joomla

Adding and editing content in Joomla is a straightforward process that allows you to manage your website effectively. Here’s a step-by-step guide to help you navigate through content management.

To add new content, go to Content > Articles. Click on the New button to create a new article. You’ll be directed to the article editor, where you can enter your title and content. Joomla’s editor allows for rich text formatting, enabling you to add images, links, and other media easily. You can also categorize your articles to keep them organized. If you don’t have categories set up yet, you can create them by going to Content > Categories.

Menu Management

To make your articles accessible, link them to menus. Go to Menus > Manage and select the menu where you want to add the article. Click New, then select the type of menu item (e.g., Single Article), and link it to the article you just created.

Utilizing Tags and Metadata

Consider using tags to enhance SEO and content discoverability. In the article editor, you can add tags relevant to your content. Don’t forget to fill out the metadata options for SEO purposes, including the meta description and keywords.

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