Joomla SEO Services

Elevate your website’s potential with our Joomla SEO services, focused on ongoing content creation and optimization. Our team is committed to enhancing your online presence through strategic approaches to produce highly optimized, targeted content designed to engage and convert your audience. Google prioritizes fresh, relevant content, and we recognize the value of regularly updating your site to maintain its visibility in search results.

Our off-page backlink activities are designed to boost your website’s authority and enhance its search engine rankings. We focus on obtaining high-quality backlinks, ensuring that each link contributes to your site’s credibility.

Our team utilizes a variety of strategies, including guest posting on influential blogs, securing mentions in online publications, and maximizing social media engagement for greater visibility. We adhere to ethical, white-hat practices that comply with search engine guidelines, prioritizing sustainable, long-term results. With our customized approach, we aim to create a strong backlink profile that drives organic traffic and elevates your online presence.

With our meticulous attention to detail and commitment to excellence, you can be confident that your website will thrive and stay ahead of the competition.

Don’t settle for the ordinary—join the ranks of the online elite with the leading Joomla SEO company.

Joomla is a versatile and powerful choice for building anything from simple blogs to complex enterprise websites. It offers a range of features that make it a powerful content management system (CMS) for building and managing websites. Here are some key features

User-Friendly Interface:- Intuitive backend for easy content management
Flexible Content Management:- Robust categorization and tagging systems for organizing content.
Multilingual Support:- Built-in support for multiple languages.
Extensive Extension Library:- Thousands of plugins and extensions to enhance functionality.
SEO-Friendly Features:- Tools for optimizing content, managing metadata, and creating SEO-friendly URLs.
Responsive Design:- Support for responsive templates for mobile-friendly websites.
Access Control Levels:- Detailed user management with customizable access permissions.
Strong Community Support:- Active community with documentation, forums, and resources.
Media Management:- Integrated media manager for easy uploading and organizing of media files.
Security Features:- Built-in security measures and regular updates to protect against vulnerabilities.
Content Versioning:- Ability to track changes and revert to previous versions of content.
Built-in Caching:- Enhances website performance by storing copies of pages to reduce load times.
Template Customization:- Extensive options for designing and customizing templates to match branding.
Advanced Search Functionality:- Robust search capabilities to improve user navigation and content discovery.
E-commerce Integration:- Compatibility with e-commerce extensions like VirtueMart and HikaShop for online stores.
Analytics Integration:- Easy integration with tools like Google Analytics for tracking website performance and visitor behavior.

Unlock your SEO Potential: From Iceland to Global domination

SEO serves as a pivotal catalyst for businesses seeking to broaden their reach, especially within Iceland’s dynamic market. Our meticulously crafted SEO strategies, effectively target consumers who are actively searching for keywords related to your business.

SEO Web Up will not only reinforce your brand’s authority but also nurture a meaningful connection with the target community. A well-executed SEO strategy has the potential to transform your website into a formidable instrument for driving targeted traffic, enhancing your credibility, and ultimately fostering sustainable growth.

Embrace the opportunity to unlock your business’s full potential by strategically targeting most sought-after locales, where the efficacy of location-based SEO is unmatched. Or optimize your online presence and engage targeted audiences worldwide with our international SEO expertise!

Industry Spotlight (Iceland): Digital Triumphs and Secrets of Online Success

1. Renewable Energy

Iceland is a global leader in renewable energy, harnessing geothermal and hydroelectric power to meet its energy needs. Companies in this sector utilize online marketing to promote their sustainable practices and innovations. Imagine engaging videos that showcase geothermal power plants and the benefits of renewable energy for both the environment and the economy. Infographics highlight Iceland’s energy efficiency, while social media campaigns celebrate community initiatives that promote sustainability, attracting environmentally conscious consumers and investors.

2. Fisheries

The fishing industry is a cornerstone of Iceland’s economy, providing jobs and sustenance. Fishing companies leverage online marketing to highlight their sustainable practices and high-quality seafood. Picture vibrant social media posts featuring fresh catches, traditional fishing methods, and recipes that showcase Icelandic cuisine. Engaging video content might include documentaries about the fishing process and the importance of marine conservation. Targeted ads promote seafood products and connect with global markets, enhancing Iceland’s reputation as a leader in sustainable fishing.

3. Tourism

Iceland’s stunning landscapes, unique geology, and vibrant culture make it a popular tourist destination. The tourism sector employs creative online marketing strategies to attract visitors. Imagine scrolling through breathtaking images of the Northern Lights, geysers, and volcanic landscapes. Engaging videos offer virtual tours of popular attractions, while social media campaigns share traveler experiences and tips for exploring Iceland. Collaborations with travel influencers help promote unique experiences, while targeted ads advertise travel packages and seasonal events, ensuring Iceland remains a top choice for adventurers.

4. Agriculture

Despite its challenging climate, Iceland has a resilient agricultural sector focused on greenhouse farming and sustainable practices. Farmers utilize online marketing to promote their unique products, such as lamb and greenhouse vegetables. Picture colorful social media posts showcasing lush greenhouses and fresh produce, along with engaging content that tells the story of Icelandic farming techniques. Targeted ads highlight local farmers’ markets and promote farm-to-table dining experiences, connecting consumers with the source of their food.

5. Information Technology

The IT sector in Iceland is growing rapidly, with a focus on software development and digital solutions. Companies leverage online marketing to showcase their innovations and success stories. Imagine informative webinars discussing emerging technologies and case studies that illustrate the impact of IT solutions. Engaging blog posts explore industry trends, while social media campaigns highlight local tech events and startups, fostering a sense of community among tech enthusiasts and attracting potential clients.

6. Creative Industries

Iceland has a vibrant creative sector, encompassing music, film, and visual arts. Artists and companies in this industry utilize online marketing to promote their work and engage with audiences. Picture visually stunning content that highlights local musicians, filmmakers, and artists. Engaging social media posts invite participation in cultural events and festivals, while targeted ads promote upcoming exhibitions and performances, fostering a rich cultural scene that attracts both locals and tourists.

7. Health and Wellness

Iceland is known for its focus on health and wellness, particularly through its natural hot springs and spa culture. Companies in this sector leverage online marketing to promote their wellness offerings. Imagine soothing visuals of geothermal spas and wellness retreats, complemented by engaging content that highlights the benefits of relaxation and self-care. Social media campaigns share wellness tips and testimonials from visitors, while targeted ads promote spa packages and health products, attracting wellness seekers from around the globe.

8. Construction and Real Estate

The construction industry in Iceland is vital for supporting the growing population and tourism sector. Companies leverage online marketing to showcase their projects and capabilities. Picture dynamic content featuring stunning architectural designs and updates on new developments. Engaging video tours of residential and commercial properties help potential buyers visualize their future homes or investment opportunities. Targeted ads promote real estate listings and highlight market trends, connecting with both local and international buyers.

9. Mining and Geothermal Resources

Iceland is rich in natural resources, particularly geothermal energy and minerals. Companies in this sector utilize online marketing to educate the public about their sustainable extraction practices and innovations. Imagine informative videos that explain how geothermal energy is harnessed and its benefits for the environment. Engaging infographics highlight the economic impact of mining, while social media campaigns celebrate local initiatives and partnerships that promote responsible resource management.

10. Education

Iceland places a strong emphasis on education, with many institutions focused on research and innovation. Educational organizations leverage online marketing to attract students and researchers. Imagine engaging video tours of campuses, showcasing unique academic programs and student life. Social media campaigns highlight scholarship opportunities and innovative research projects, fostering a sense of community among students and educators. Targeted ads ensure educational offerings reach prospective students locally and globally, promoting Iceland as an attractive destination for higher learning.

Online Marketing Mavericks: Inspiring Campaigns by Renowned Companies

1. Inspired by Iceland

Discover the breathtaking beauty of Iceland with Inspired by Iceland! Their online marketing strategy showcases the country’s stunning landscapes, geothermal wonders, and unique culture. Through captivating visuals and engaging storytelling on social media, they invite travelers to explore everything from the majestic waterfalls of Gullfoss to the vibrant streets of Reykjavik. Each post ignites a sense of adventure, encouraging visitors to experience the magic of this extraordinary island.

2. Blue Lagoon

Immerse yourself in tranquility at the Blue Lagoon, Iceland’s iconic geothermal spa! Their online marketing strategy highlights the spa’s soothing waters and stunning surroundings. Engaging content on social media features breathtaking images of the lagoon, visitor experiences, and wellness tips. Each post invites guests to relax and rejuvenate in this otherworldly setting, making it a must-visit destination for those seeking both luxury and natural beauty.

3. Reykjavik Excursions

Embark on unforgettable adventures with Reykjavik Excursions! Their online marketing strategy showcases a wide range of tours, from the Golden Circle to the Northern Lights. Engaging social media posts feature stunning photography, traveler testimonials, and special promotions, inviting thrill-seekers to discover Iceland’s natural wonders. Each post builds excitement, encouraging visitors to explore the diverse landscapes and unique experiences that await them.

4. Icelandair

Travel to the land of fire and ice with Icelandair! Their online marketing strategy emphasizes the unique experience of flying to Iceland and beyond. Engaging content on social media showcases beautiful destinations, travel tips, and promotional offers. Each post highlights Iceland’s rich culture and natural beauty, enticing travelers to book their next adventure and explore the wonders of this captivating country.

5. Vatnajökull National Park

Explore the stunning landscapes of Vatnajökull National Park, home to Europe’s largest glacier! Their online marketing strategy focuses on showcasing the park’s dramatic scenery, hiking trails, and unique wildlife. Engaging social media content features breathtaking images, visitor tips, and information about seasonal activities. Each post invites nature lovers to experience the untouched beauty of Iceland’s natural wonders, fostering a deep appreciation for its rugged landscapes.

6. Icelandic Sagas

Dive into the rich storytelling tradition of Icelandic Sagas! Local publishers and cultural organizations leverage online marketing to promote literary events, workshops, and book releases. Engaging social media posts share excerpts, author interviews, and insights into the history of these epic tales. Each post invites literature enthusiasts to explore the depths of Icelandic culture, inspiring a love for the written word and its powerful narratives.

7. Icelandic Fish & Chips

Savor the flavors of Iceland at Icelandic Fish & Chips! Their online marketing strategy emphasizes fresh, locally sourced ingredients and traditional recipes. Engaging social media content features mouthwatering images of their dishes, behind-the-scenes looks at the cooking process, and customer testimonials. Each post invites food lovers to indulge in the unique flavors of Iceland, creating a sense of community among those who appreciate quality seafood.

8. Hallgrímskirkja

Experience the iconic Hallgrímskirkja, Reykjavik’s stunning church! Their online marketing strategy showcases the church’s unique architecture and breathtaking views from the tower. Engaging social media content features beautiful photographs, visitor tips, and information about events. Each post invites travelers to explore this architectural marvel, making it a highlight of any visit to Reykjavik.

9. Icelandic Craft Beer

Raise a glass to the growing craft beer scene in Iceland! Local breweries like Borg Brugghús leverage online marketing to promote their unique brews and tasting events. Engaging content on social media features behind-the-scenes looks at brewing, beer pairing suggestions, and profiles of the passionate individuals behind the craft. Each post fosters a community of beer enthusiasts, celebrating Iceland’s vibrant craft beer culture.

10. The Secret Lagoon

Unwind in the natural beauty of the Secret Lagoon, a geothermal hot spring tucked away in the countryside! Their online marketing strategy emphasizes the serene environment and authentic Icelandic experience. Engaging social media posts feature stunning images of the lagoon, visitor experiences, and wellness tips. Each post invites guests to relax and connect with nature in this idyllic setting, making it a hidden gem for travelers seeking tranquility.

11. Discover Snæfellsnes Peninsula

Explore the stunning Snæfellsnes Peninsula, where diverse landscapes await! The Discover Snæfellsnes campaign utilizes online marketing to showcase the region’s natural beauty, from volcanic craters to charming fishing villages. Engaging social media posts feature breathtaking photography, travel tips, and insights into local culture. Each post encourages visitors to embark on an adventure through this captivating area, highlighting its rich history and stunning scenery.

The SEO Map of Iceland: Key Locations for Marketing Success

Reykjavik: Reykjavik, the capital and largest city of Iceland, is the beating heart of the country’s economy and culture. This vibrant city is a hub for innovation, technology, and creative industries, boasting a dynamic startup scene supported by a highly educated workforce. Reykjavik’s strategic location and well-developed infrastructure make it a prime base for businesses looking to tap into both local and international markets. The city’s unique blend of modern amenities and rich history, along with a strong emphasis on sustainability, creates an inspiring environment for entrepreneurs and established companies alike.

Kopavogur: Just south of Reykjavik, Kopavogur is Iceland’s second-largest municipality and a growing business center. Known for its strong retail and service sectors, Kopavogur is home to numerous shopping centers and commercial establishments. The city is also making strides in technology and innovation, with a focus on sustainable development. Its proximity to Reykjavik allows businesses to benefit from the capital’s resources while enjoying a more suburban atmosphere. With ongoing investments in infrastructure and community development, Kopavogur is an attractive option for companies looking to expand in Iceland.

Akureyri: Often referred to as the “Capital of the North,” Akureyri is a bustling town that serves as a vital economic hub in northern Iceland. The town boasts a diverse economy, with key sectors including tourism, retail, and services. Akureyri’s scenic location near the fjords and mountains makes it a popular destination for visitors, enhancing opportunities for businesses in the tourism and hospitality sectors. The local government is proactive in supporting business development, and the town’s welcoming atmosphere fosters a strong sense of community, making it an ideal place for entrepreneurs.

Selfoss: Selfoss is a charming town located in the south of Iceland, known for its agricultural roots and growing commercial landscape. This area has seen significant development in recent years, attracting businesses in retail, manufacturing, and logistics. Selfoss serves as a key service center for the surrounding rural areas, providing essential goods and services. Its strategic location along the Golden Circle route makes it a convenient stop for tourists, creating additional opportunities for local businesses. With a strong community focus and ongoing infrastructure improvements, Selfoss is becoming increasingly appealing for entrepreneurs.

Reykjanes Peninsula: The Reykjanes Peninsula, home to the international airport at Keflavik, is a vital area for trade and commerce in Iceland. This region has seen rapid growth in various sectors, including tourism, technology, and renewable energy. The geothermal resources in Reykjanes are being harnessed for sustainable energy solutions, attracting businesses focused on innovation and environmental sustainability. The area’s strategic location makes it an ideal base for companies involved in international trade, providing easy access to both domestic and global markets.

Hafnarfjordur: Hafnarfjordur is a vibrant coastal town just south of Reykjavik, known for its strong community and thriving business scene. The town’s economy is diverse, with a mix of retail, services, and technology companies. Hafnarfjordur is particularly noted for its focus on cultural and creative industries, making it a hub for artists and entrepreneurs. The town’s picturesque harbor and lively atmosphere enhance its appeal for businesses looking to create a unique brand identity. With a commitment to sustainability and community engagement, Hafnarfjordur is an excellent location for innovative enterprises.

Vik: Vik is a charming coastal village located in southern Iceland, renowned for its stunning landscapes and tourism potential. The village serves as a gateway to popular attractions such as the Reynisfjara black sand beach and the Dyrhólaey arch. Vik’s economy heavily relies on tourism, with numerous hotels, restaurants, and adventure tour companies catering to visitors. As Iceland’s southernmost village, it offers a unique opportunity for businesses in the hospitality and outdoor adventure sectors. With its breathtaking scenery and growing tourist numbers, Vik is an increasingly attractive location for entrepreneurs in the tourism industry.

Egilsstadir: Egilsstadir is the largest town in the East Fjords region, serving as a key economic and service hub for the area. Known for its beautiful landscapes and proximity to outdoor recreational activities, Egilsstadir attracts tourists year-round. The local economy is diverse, with industries ranging from agriculture to tourism and retail. The town’s strategic location along major transport routes makes it a vital center for logistics and trade in the eastern part of the country. With ongoing developments in tourism and infrastructure, Egilsstadir is poised for continued growth and business opportunities.

Akranes: Akranes is a charming town located on the west coast of Iceland, known for its rich history and strong maritime industry. The town’s economy is primarily driven by fishing, shipping, and manufacturing, making it a significant player in these sectors. Akranes is also home to a vibrant community and offers various cultural and recreational activities. With its scenic coastal views and friendly atmosphere, the town provides an attractive setting for businesses looking to establish a presence in Iceland’s industrial landscape. The local government actively supports initiatives that promote economic development, further enhancing Akranes’ appeal for entrepreneurs.

Isafjordur: Isafjordur is the largest town in the Westfjords region and a center for fishing, tourism, and trade. Surrounded by dramatic landscapes, Isafjordur is a key destination for visitors seeking adventure and natural beauty. The town’s economy is closely tied to the fishing industry, but it is also growing in areas such as tourism and renewable energy. Isafjordur’s unique cultural heritage and commitment to sustainability make it an appealing location for businesses focused on eco-friendly practices. With ongoing investments in infrastructure and community development, Isafjordur offers exciting opportunities for entrepreneurs in a stunning natural setting.

Dominate search results and elevate your brand with our proven Joomla SEO solutions!

We know what it takes to rank your website in top 10 Google results; even for the most competitive keywords. A great SEO strategy and consistent efforts.

Every SEO strategies is unique. While the precise SEO strategy varies from website to website, the primary elements remain the same.

A website targeting local users requires a different content and off-page strategy than an e-commerce or a corporate or a small business website. However the common elements would remain the same, “they all require high quality backlinks, content, on-page optimization and a great user experience”.

Keyword competition of target keywords can also vary dramatically which too requires fine tuning of the SEO strategy.

Contact us to get the best custom SEO strategy for your website (at no cost)

Keyword research & analysis

What is keyword analysis?

Keywords are the words or phrases which a search engine user uses to find information they are looking for. The process of selecting target keywords for a website is called Keyword Analysis.

All the SEO work is done for a selected handful of keywords. We need a very good strategy and have to think from the point of view of a search engine user. Will the search engine users find what they are looking for and will he or she be interested in reading your web page? What is the relevance factor of the webpage content to the target keywords for that page? These are some common questions which we answer before finalizing a keyword.

What is a good keyword strategy?

We have to calculate and find the right SEO goals and with this in mind we keep a mix of long tail keywords (which have comparatively lower competition) and short tail keywords (which generally have high search volume). Selecting the right keywords can bring in quick results and thus a higher ROI.

Evaluating which keywords are right for your website and how they can maximize your ROI is the basic essence of any SEO campaign. As keywords drive the whole SEO campaign, they have to be perfect.

PPC vs SEO

Unlike PPC in Search Engine Optimization we have to be very careful when selecting the keywords that we target. As such everything, right from content optimization to back link creation are created keeping these keywords in mind.

What happens when keyword rankings are achieved?

There also comes a point when we achieve the desired rankings, when our SEO team upgrades the keyword strategy and replaces old keywords with new ones.

The process of keyword analysis

The first step in keyword research is to enumerate a list of possible keywords based on information about the website and the target market. Then using tools such as Google’s Keyword Planner we find all closely related keywords.

The next step is to thoroughly evaluate the keywords based on various parameters and select the best keywords. The two main parameters we evaluate are Keyword Relevance and Keyword Competition.

What is Keyword Relevance and Keyword Competition?

Keyword Relevance plays a key role in determining whether that keyword is a perfect match for your website or not. To find the best matched keywords, detailed attention is given to the goods, services and the target market that a client wants to target.

The second aspect is Keyword Competition. While on one hand targeting keywords with low search volume would be less fruitful, on the other hand targeting only the highly competitive keywords at the beginning of a campaign can lead to low ROI as well.

Competitor Analysis

Competitor analysis is the process of analyzing your competitors and the SEO strategies used by your key competitors. It also involves determining which keywords your competitors are ranking for and then reverse engineering to find out the missing SEO aspects from your website. When doing a competitor analysis for clients, we analyze various aspects of the websites featured on the first page of Google SERPs. These include SEO factors like, Link Profile Strength, Web page & overall quality of their Website Content, Keyword Density, On Page Optimization, Structured data markup, User Experience, Mobile Friendliness, Website Page Speed analysis, Social Media strength, and Internal Linking.

SEO is mix of various online marketing activities, and depending on the keyword competition and the current search engine value of a website, we have to carve out a path that will lead to your sureshot search engine success. As such Competitor Analysis starts during Keyword Analysis. Before finalizing the keywords we have to figure out what is working in favor of the top ranking websites. We have to be 100% sure that we are not chasing keywords that won’t provide a high ROI. The keywords we should target should drive both visitors & conversions, and help achieve your online marketing goals within an appropriate time period.

On-page optimization & Structured Data Markup

On page SEO is the process of optimizing the on-page factors of a target page. While relevant backlinks are certainly important, it is only because of their connection to the on-page SEO factors that search engines are able to create a strong relation between target page and the backlinks.

We use it extensively as part of our SEO strategy. So what are the most important on-page SEO factors? These include various on-page SEO elements such as the Title Tag, URLs, Heading tags, Image and Video relevance, Info graphics, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Page update frequency, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets.

When we start optimizing a website, we will do the on-page SEO in the first month itself. Search engines such as Google thoroughly evaluate the on-page SEO factors and maintains an index filled with key data structures that emphasizes on the on-page relevance factors. Read more…

Website Crawlability Analysis

In order for Google or any other search engine to rank a webpage, it first needs to crawl that webpage and create it’s index. Googlebot creates large indexes of the words and several other elements it can find on these webpages. Thereafter it processes key page tags and attributes, such as Title tags and ALT attributes before ranking a webpage. Now and then we often see webpages that Google couldn’t crawl successfully. As a result these pages loose their rankings and if found in large numbers, it will negatively affect the ranking of other pages on that website. Common issues affecting your website crawlability include DNS errors, Not followed errors, Server connectivity issues, and robots.txt error.The web is like an ever-growing library with billions of books and no central filing system. Google uses software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site. When crawlers find a webpage, Googles’ systems render the content of the page, just as a browser does. It takes note of key signals — from keywords to website freshness — and keeps track of it all in the Search index. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

Content quality analysis

According to Google, for a typical query, there are thousands, even millions, of web pages with potentially relevant information. As search engine users we just want the right pages with great content and not any irrelevant results. Google too wants to serve useful and relevant results, not billions of web pages.

So to make the best pages rank first, Google uses complicated algorithms to evaluate how useful these web pages are. It is this “usefulness” that we as SEO experts optimize throughout your website. The more useful a website, the better chances that it will rank higher on Google.

The kind of questions even Google’s expert engineers ask themselves as they write algorithms that attempt to assess site quality are the same that our content writers also ask.

These include questions like: 1) Would you trust the information presented in this article? 2) Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3) Does this article have spelling, stylistic, or factual errors? 4) Does the article provide original content or information, original reporting, original research, or original analysis? 5) Does the page provide substantial value when compared to other pages in search results? 6) How much quality control is done on content? 7) Was the article edited well, or does it appear sloppy or hastily produced? 8) Are the pages produced with great care and attention to detail vs. less attention to detail 9) Does this article contain insightful analysis or interesting information that is beyond obvious? 10) Does this article provide a complete or comprehensive description of the topic?

Content creation and strategy

Google is more likely to trust a website with regularly updated high quality content. Therefore depending on the keyword competition, a good content strategy requires creating many pages of related content throughout your website.

Quality content outside of target pages is also a great source of good backlinks. Such content could be on the same website in the form of blogs or on other websites in the form of articles, press releases and so on.

At SEO Web Up we follow a content oriented approach to SEO. Our specialized team of content writers will regularly create great content for your website.

We also ensure that the content created is high quality & original so that Google rewards your website as a much more authoritative source of information than other competing websites.

We write “cornerstone content” which is evergreen, original and highly informative, something that other websites would love to link to.

Google is always on the lookout for sites with high quality original content that has research, in-depth reports, thoughtful analysis and so on.

All our SEO Packages include extensive content development activities. The number of monthly content pieces we develop will vary from package to package.

Backlink strategy

Needless to say that backlinks are one of the most important ranking factor. Google knows that the net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to that site. We only create high-grade backlinks for our clients using decades of SEO experience and specialized knowledge of patented Google algorithms specifically related to Link analysis & Link scoring.

Backlinks are a very important aspect of SEO. Google wants to serve authoritative web pages to its users and back links are one of the most important factor that helps build your website’s authority. Good back-links will help you get ranked and without back-links, it is hard to rank for even the simplest keywords. Another reason why back-links are so dear to search engines, is that bots such as Googlebot finds new web pages with the help of back-links. So the more you are linked the better chances your web page will be found naturally by Googlebot.

According to Google “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

The bottom line, to rank high your website needs quality back links. As a premium SEO service provider we use our experience to build a good number of quality backlinks. Read more…

Social Media Optimization

When we optimize a website we build a unique social media strategy and create posts across a wide variety of social media channels. This helps in keeping your followers engaged and augmenting the process of Natural Link Building. As Social Media channels such as Facebook can be easily gamed, hence they are not regarded as a direct ranking signal. However their importance shouldn’t be underestimated.

There are various reasons why we use Social Media Optimization (SMO) as part of our SEO services. First, as social media websites are all about connecting with other people they have huge potential for quality back links, second, social media sites are great place to share high quality useful content, third, social media sites can be very useful when it comes to creating or promoting a brand, fourth, with billions of users channels such as Facebook and Youtube can help quickly build a very huge audience, fifth, social media links are also back links, so at the end of the day when you are seriously promoting your content on social media channels, you are in itself creating links for you website.

Google has gotten smarter at distinguishing between profiles with genuine and fake followers. This is why we often see social media pages with genuine likes and followers rank high in Google and web sites with a strong social media presence also have a better scope at ranking higher.

XML Sitemap

A sitemap is a file where you can list the pages, videos, and other files on your site, and the relationships between them. It helps in informing Google and other search engines about the organization of your site’s content. Search engine web crawlers like Googlebot also read this file to more intelligently crawl your site. Your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site. In addition if website pages don’t have any backlinks and do not naturally reference each other, we can list them in a sitemap to ensure that Google & other major search engines do not overlook some of these pages.

Internal Linking

Internal links are links pointing to other pages within your website. There are many benefits of using Internal Links. First and foremost internal links are great for user experience. As website users can easily jump to more relevant content using these links, they become a great source to grip your site visitors. This is an important SEO strategy used by Wikipedia. Second, internal links pass on link juice across all your internally linked pages. Third, as we have full control over our internal links they become a great source to build up the relevancy quotient for pages that other sites might not link to naturally. Fourth, internally linked pages can be found by Googlebot and are thus easily crawled and indexed by Google. When done right Internal Links transform into a very powerful SEO tactic that has huge benefits.

Mobile Friendliness

The ease of using Mobile Search has led to a mobile search revolution. To the extent that people use Mobile search more often than desktop search. This trend had picked up long before, as a result of which, Google began rolling its global mobile friendly update back on 21st April, 2015, thereby improving the rankings of mobile-friendly pages in mobile search results.

According to Google “Mobile is critical to your business and will continue to be so”. Often users have to pinch and zoom in order to read content on a web page. Common mobile user experience issues include, Touch elements being too close, Small font size, Wrong view port settings, Blocked JavaScript, CSS and Image Files, Unplayable Content, Faulty Redirects, Mobile-Only 404s, Irrelevant Cross Links and Overlays that partially or completely cover the contents of the page. We evaluate all target pages as part of our SEO packages and if your website isn’t mobile ready you can use our UX team to optimize it for mobile devices. We will ensure that your website becomes mobile friendly and that you don’t loose any mobile search engine traffic

Target page speed analysis

Page speed is an important ranking signal. This means that if all other factors remain the same, a website could perform better or worse in Google Search just depending on it’s page speed. We use the best tools to measure and optimize page speed of all the target pages.

Google has been emphasizing on Page Speed since 2009. It had mentioned several times across their Webmaster blog posts about their own research on page speed and indicated just how much obsessed Google is with your website speed. Here is an excerpt from one of their blog posts “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”

Review if the Website has been affected by any Google Updates

Google’s Mission Statement is “To organize the world’s information and make it universally accessible and useful.” However Search Engine Optimizers (SEOs) have a mission to improve the rankings of their client’s website. And in order to achieve their goals many SEOs resort to manipulative techniques, instead of using White Hat SEO techniques, to trick search engines and make quick progress.

For example, Search Engine Optimizers knew the power of backlinks very well and started misusing their knowledge to create spam links. All this messed up the search engine results and search engines had to make appropriate changes in their algorithms. As a result if your website was negatively affected by bad backlinks we know that there was something wrong with your back links and that your website was most probably penalized by Google’s Penguin algorithm update. To find this information we need a thorough evaluation of your website.

Google like most other popular search engines, keeps updating its search algorithms to maintain the quality of search engine results and to fight spam. While a large number of such updates are minor, there are number of other updates that have a significant impact on search results, such as, Google Hummingbird, Google Mobile Friendly, Google Panda, Google Penguin and Google Pigeon. Google publically informs about most of these significant updates on their various webmaster networks. When we strategize a SEO campaign we keep a close eye at any (positive or negative) relation between such updates and your website. Just looking at how Google treats your website, post these updates, we can better evaluate the exact positive or negative aspects of your website in light of that specific update.

Implement Google Webmaster aka Search Console Tool

While Google Analytics is used to measure & track people visiting your website, Google Search Console is the #1 recommended tool purely from SEO perspective.

Google Search Console is a free service offered by Google that helps monitor and maintain a site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Some benefits of using Search Console are, It helps you monitor your site’s performance in Google Search results, Makes sure that Google can access your content, Submit new content for crawling and remove content you don’t want shown in search results, Create and monitor content that delivers visually engaging search results, Maintain your site with minimal disruption to search performance, Monitor and resolve malware or spam issues so your site stays clean, Discover how Google Search—and the world—sees your site, See which queries caused your site to appear in search results, See a sample of sites which are linking to your website.

Implement Google Analytics

Google Analytics is an awesome tool for measuring & tracking your website visitors. You can see which keywords are performing, distinguish between organic and other visitor sources, see how they are behaving and which are the main landing pages, so you can better optimize them to increase the conversion ratio and use them to their fullest capabilities. It’s an easy to use ultrafast tool that helps you gain advance insights and create all sorts of reports about your site visitors. In short, a must have tool for online marketing.

Here’s what Google has to say about it’s Analytics tool “Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view. Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.”

Creating Articles in Joomla

Adding and editing content in Joomla is a straightforward process that allows you to manage your website effectively. Here’s a step-by-step guide to help you navigate through content management.

To add new content, go to Content > Articles. Click on the New button to create a new article. You’ll be directed to the article editor, where you can enter your title and content. Joomla’s editor allows for rich text formatting, enabling you to add images, links, and other media easily. You can also categorize your articles to keep them organized. If you don’t have categories set up yet, you can create them by going to Content > Categories.

Menu Management

To make your articles accessible, link them to menus. Go to Menus > Manage and select the menu where you want to add the article. Click New, then select the type of menu item (e.g., Single Article), and link it to the article you just created.

Utilizing Tags and Metadata

Consider using tags to enhance SEO and content discoverability. In the article editor, you can add tags relevant to your content. Don’t forget to fill out the metadata options for SEO purposes, including the meta description and keywords.

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