Joomla SEO Services

Elevate your website’s potential with our Joomla SEO services, focused on ongoing content creation and optimization. Our team is committed to enhancing your online presence through strategic approaches to produce highly optimized, targeted content designed to engage and convert your audience. Google prioritizes fresh, relevant content, and we recognize the value of regularly updating your site to maintain its visibility in search results.

Our off-page backlink activities are designed to boost your website’s authority and enhance its search engine rankings. We focus on obtaining high-quality backlinks, ensuring that each link contributes to your site’s credibility.

Our team utilizes a variety of strategies, including guest posting on influential blogs, securing mentions in online publications, and maximizing social media engagement for greater visibility. We adhere to ethical, white-hat practices that comply with search engine guidelines, prioritizing sustainable, long-term results. With our customized approach, we aim to create a strong backlink profile that drives organic traffic and elevates your online presence.

With our meticulous attention to detail and commitment to excellence, you can be confident that your website will thrive and stay ahead of the competition.

Don’t settle for the ordinary—join the ranks of the online elite with the leading Joomla SEO company.

Joomla is a versatile and powerful choice for building anything from simple blogs to complex enterprise websites. It offers a range of features that make it a powerful content management system (CMS) for building and managing websites. Here are some key features

User-Friendly Interface:- Intuitive backend for easy content management
Flexible Content Management:- Robust categorization and tagging systems for organizing content.
Multilingual Support:- Built-in support for multiple languages.
Extensive Extension Library:- Thousands of plugins and extensions to enhance functionality.
SEO-Friendly Features:- Tools for optimizing content, managing metadata, and creating SEO-friendly URLs.
Responsive Design:- Support for responsive templates for mobile-friendly websites.
Access Control Levels:- Detailed user management with customizable access permissions.
Strong Community Support:- Active community with documentation, forums, and resources.
Media Management:- Integrated media manager for easy uploading and organizing of media files.
Security Features:- Built-in security measures and regular updates to protect against vulnerabilities.
Content Versioning:- Ability to track changes and revert to previous versions of content.
Built-in Caching:- Enhances website performance by storing copies of pages to reduce load times.
Template Customization:- Extensive options for designing and customizing templates to match branding.
Advanced Search Functionality:- Robust search capabilities to improve user navigation and content discovery.
E-commerce Integration:- Compatibility with e-commerce extensions like VirtueMart and HikaShop for online stores.
Analytics Integration:- Easy integration with tools like Google Analytics for tracking website performance and visitor behavior.

Unlocking SEO Potential: Japan to Global Domination

SEO serves as a pivotal catalyst for businesses seeking to broaden their reach, especially within Japan’s dynamic market. Our meticulously crafted SEO strategies, effectively attract local as well as global consumers who are actively seeking for businesses like yours.

SEO Web Up will not only reinforce your brand’s authority but also nurture a meaningful connection with the target community. A well-executed SEO strategy has the potential to transform your website into a formidable instrument for driving targeted traffic, enhancing your credibility, and ultimately fostering sustainable growth.

Embrace the opportunity to unlock your business’s full potential by strategically targeting Japan’s most sought-after locales, where the efficacy of location-based SEO is unmatched.

Industry spotlight: Digital Triumphs and Secrets of Online Success in Japan

1. Automotive Industry

Japan’s automotive industry, a powerhouse on the global stage, is home to iconic brands like Toyota, Honda, and Nissan. To captivate the modern consumer, these companies harness the magic of online marketing through vibrant social media campaigns and influencer partnerships that resonate with younger audiences. Picture this: potential buyers exploring interactive virtual showrooms, customizing their dream cars with just a few clicks! With cutting-edge SEO strategies, these brands ensure they’re always front and center when consumers are ready to hit the road.

2. Electronics and Technology

Renowned for its groundbreaking innovations, Japan’s electronics and technology sector—led by giants like Sony and Panasonic—leverages online marketing in exciting ways. Imagine experiencing products in immersive AR and VR environments that let you explore features before making a purchase. Engaging video tutorials and informative content keep tech enthusiasts in the loop, while tailored email campaigns promote the latest gadgets. It’s all about creating a buzz and building a loyal community of tech lovers ready to embrace the future!

3. Tourism and Hospitality

As Japan’s tourism sector blooms, businesses are turning to online marketing to entice both domestic and international travelers. Imagine scrolling through stunning social media posts that showcase Japan’s breathtaking landscapes and vibrant culture! With SEO strategies that boost visibility and influencer collaborations that foster trust, potential tourists are inspired to book their next adventure. Targeted online ads ensure the right experiences find their way to eager travelers, making every trip unforgettable.

4. E-commerce and Retail

In Japan’s rapidly evolving retail landscape, e-commerce giants like Rakuten and ZOZOTOWN are leading the charge. They engage consumers through personalized email campaigns and eye-catching social media ads that feel tailor-made. By analyzing consumer behavior, retailers craft promotions that resonate, creating a shopping experience that feels personal. And with a seamless omnichannel approach, customers can shop their way—online or in-store—enhancing satisfaction at every turn!

5. Healthcare and Pharmaceuticals

The healthcare and pharmaceutical industries in Japan are embracing online marketing to empower consumers with knowledge and options. Picture informative blogs and engaging webinars that demystify health concerns while building brand authority. Through social media, companies connect with patients and professionals alike, sharing valuable insights and promoting vital services. With the rise of telehealth, marketing campaigns focus on accessibility and convenience, ensuring patients can prioritize their health without hassle.

6. Food and Beverage

Japan’s food and beverage scene is a culinary wonderland, and brands are harnessing online marketing to share their delicious stories. Imagine scrolling through mouthwatering visuals that showcase unique dishes and local ingredients! Social media platforms buzz with content that highlights culinary traditions, while influencer partnerships bring authentic experiences to life. With e-commerce options allowing direct purchases, food lovers can savor Japan’s flavors from anywhere in the world.

7. Fashion and Apparel

Japan’s fashion industry, known for its unique flair and trendsetting styles, captivates audiences through dynamic online marketing. Envision vibrant social media campaigns that unveil seasonal collections and exciting collaborations. Brands encourage fans to share their looks, creating a community built on authenticity and creativity. With targeted ads and influencer partnerships reaching the right demographics, shopping for the latest fashion trends becomes a delightful adventure.

8. Real Estate

In the competitive world of real estate, Japanese companies are transforming the way buyers and renters find their dream properties. Imagine exploring homes through stunning virtual tours and 3D models that bring listings to life! Engaging social media content highlights new developments and charming neighborhoods, while targeted ads reach prospective clients looking to invest. Informative blogs on market trends position these firms as trusted experts, guiding buyers every step of the way.

9. Education and E-Learning

With the rise of e-learning, Japan’s education sector is reimagining how knowledge is shared. Picture engaging content that showcases diverse course offerings and inspiring alumni stories! Social media campaigns target students eager to learn and professionals seeking to upskill, creating a vibrant online community. With informative emails about new programs and collaborations with educational influencers, these institutions are making learning accessible and exciting for everyone.

10. Entertainment and Media

Japan’s entertainment industry—spanning anime, gaming, and film—uses online marketing to create global buzz. Imagine connecting with your favorite shows and games through engaging social media posts filled with sneak peeks and behind-the-scenes content! Influencer marketing amplifies the excitement as creators share their passion for the latest releases. With targeted digital ads ensuring fans never miss a moment, Japan’s entertainment landscape thrives in the online world, uniting fans across borders.

Online Marketing Mavericks: Inspiring Campaigns from Renowned Companies

1. Toyota

Imagine cruising down the road in a sleek Toyota, knowing it’s not just about the ride but the innovation behind it. As a global leader in automotive excellence, Toyota harnesses the power of online marketing to showcase its cutting-edge technology and commitment to sustainability. With dynamic social media campaigns featuring stunning visuals and engaging storytelling, they draw in car enthusiasts and eco-conscious buyers alike. Their website? A virtual showroom where you can explore models, customize features, and even schedule a test drive—all from the comfort of your couch!

2. Sony

Sony is not just about electronics; it’s about creating experiences that resonate with fans. From the latest PlayStation games to high-quality audio equipment, Sony uses online marketing to engage with its audience on a personal level. Think immersive videos on YouTube that take you behind the scenes of product launches and sneak peeks of upcoming games. Their vibrant social media presence fosters a community where fans can share their passion, while targeted email campaigns keep loyal customers in the loop about exclusive deals and new releases.

3. Rakuten

Welcome to the world of Rakuten, Japan’s e-commerce giant that makes shopping feel like a treasure hunt! With a focus on user experience, Rakuten tailors promotions and recommendations based on your shopping habits, making each visit feel personalized. Their loyalty programs are like cherry blossoms—beautiful and rewarding, encouraging users to share deals and experiences across social media. Plus, engaging blog posts and videos highlight the latest trends and must-have products, turning shopping into a delightful adventure.

4. SoftBank

SoftBank is at the forefront of technology and telecommunications, and their online marketing strategies reflect that innovation. They engage customers through lively social media posts that provide updates on new services and products. SoftBank also excels at targeted digital advertising, reaching potential customers right where they spend their time online. With a focus on direct communication, they make sure that questions are answered and feedback is valued, creating a community of loyal customers.

5. Honda

Honda is all about the thrill of driving, and their online marketing captures that excitement perfectly! Their website features interactive tools where you can design your dream car, complete with all the bells and whistles. On social media, Honda shares captivating videos that showcase their latest models in action, fueling the passion of car lovers everywhere. With engaging email campaigns, they keep fans updated on promotions and new releases, making sure you never miss out on the next big thing.

6. Uniqlo

Step into the stylish world of Uniqlo, where fashion meets function! This iconic retailer has mastered the art of online marketing by creating a seamless shopping experience. Social media campaigns showcase the latest collections with stunning visuals and influencer partnerships that resonate with a global audience. Their website offers personalized recommendations and easy navigation, making shopping a breeze. Plus, engaging blog posts and videos provide style inspiration, helping you put together the perfect outfit!

7. Panasonic

Panasonic is synonymous with innovation, and their online marketing strategy reflects their dedication to quality. Their website is a treasure trove of information, featuring detailed product guides, user testimonials, and a focus on sustainability. Panasonic engages consumers on social media by sharing educational content about their latest technologies, from home appliances to renewable energy solutions. With targeted online advertising, they ensure that their groundbreaking products are always front and center.

8. Nikon

Capture the world with Nikon, where every snapshot tells a story! Nikon connects with photography lovers through vibrant social media campaigns showcasing breathtaking images taken with their cameras. They encourage users to share their own photography, creating a community of enthusiasts. Online workshops and webinars provide valuable tips and tricks, while their e-commerce platform offers exclusive deals, making it easy for customers to invest in their passion for photography.

9. Shiseido

Step into the world of beauty with Shiseido, where every product is crafted with care and creativity. Their online marketing strategy shines through engaging visuals and influencer collaborations that highlight the artistry behind their cosmetics. Shiseido’s website features interactive quizzes to help you find the perfect products tailored to your needs. With targeted email campaigns, they keep customers informed about new launches and exclusive promotions, ensuring that beauty lovers are always in the know.

10. Nintendo

Get ready for adventure with Nintendo, a brand that brings joy to gamers of all ages! Their online marketing is all about building excitement around new games and consoles. From captivating trailers to interactive content, Nintendo knows how to keep fans engaged. Social media buzzes with community-driven content, while their website offers a wealth of information about upcoming releases. Special online events and contests keep the fun going, making every interaction feel like a new quest!

The SEO Map of Japan: Key Locations for Marketing Success

1. Tokyo

Welcome to Tokyo, the beating heart of Japan and a dazzling global financial powerhouse! This vibrant metropolis is home to giants like Sony, Toyota, and SoftBank, making it an epicenter of innovation and commerce. Explore the bustling Marunouchi district, where skyscrapers host corporate headquarters, and dive into the lively streets of Shibuya and Shinjuku, teeming with startups and creative industries. With its efficient transportation system, Tokyo seamlessly connects you to endless opportunities—both for business and leisure.

2. Osaka

Osaka, the culinary capital of Japan, is not just about delicious street food; it’s also a major industrial player! With prominent companies like Panasonic, Sharp, and Kansai Electric Power, Osaka thrives on a strong manufacturing and commerce base. Stroll through the vibrant Namba and Umeda districts, where modern office buildings stand alongside bustling shopping complexes. Here, the friendly atmosphere and rich cultural experiences make it a fantastic place to work and play.

3. Nagoya

Nestled in the heart of Japan, Nagoya is a powerhouse for the automotive industry, famously home to Toyota. Other significant players like Mitsubishi Motors and Denso also call this city home. With its impressive manufacturing capabilities and cutting-edge engineering, Nagoya offers a blend of tradition and modernity. Explore the city’s rich cultural sites and enjoy the convenience of its excellent transportation links, including the Shinkansen (bullet train), making travel a breeze.

4. Fukuoka

Fukuoka is rapidly emerging as Japan’s startup capital, buzzing with entrepreneurial spirit and innovation. Companies like Gree and LINE have set up shop here, attracted by the city’s relaxed lifestyle and supportive environment for new businesses. Fukuoka’s strategic location near other Asian markets enhances its appeal for international ventures. Dive into the vibrant districts of Tenjin and Hakata, where business and culture intertwine, creating a lively atmosphere perfect for networking.

5. Yokohama

Just a stone’s throw from Tokyo, Yokohama is a picturesque city that serves as a vital hub for international trade. Home to Nissan and Yokohama Rubber, this city boasts a robust economy rooted in shipping and finance. The stunning Minato Mirai waterfront area is a blend of modern skyscrapers, shopping, and cultural attractions. With its easy access to Tokyo, Yokohama offers the best of both worlds—a bustling business scene with a more laid-back vibe.

6. Sapporo

In the enchanting northern island of Hokkaido lies Sapporo, known for its high quality of life and burgeoning business landscape. Companies like Sapporo Brewery thrive in this region, contributing to its diverse economy that spans agriculture and tourism. Sapporo is famous for its annual snow festival, attracting visitors and businesses alike. Experience a unique blend of nature and industry, where a relaxed pace of life allows for both creativity and productivity.

7. Kobe

Kobe, with its stunning harbor, is a city rich in international history and trade. Notable companies like Kobe Steel and Marubeni Corporation have established their presence here, reflecting the city’s robust economy. The Port of Kobe is among Japan’s busiest, making it a key player in logistics and biotechnology. With its unique cultural influences and commitment to innovation, Kobe offers an inspiring environment for businesses looking to thrive.

8. Kyoto

Kyoto, known for its breathtaking temples and rich cultural heritage, is also making waves in the business world. With companies like Kyoto Animation and a host of innovative tech startups, this city combines tradition with cutting-edge creativity. The presence of esteemed universities fosters collaboration and research, making Kyoto a hub for green technology and information technology. Embrace the serene atmosphere while being part of an exciting entrepreneurial scene.

9. Sendai

Sendai, the largest city in the Tohoku region, is on the rise with a diverse economy that includes manufacturing, technology, and agriculture. Companies such as Sendai Mediatheque and Tohoku Electric Power contribute to its growth. Known for its beautiful natural landscapes and vibrant culture, Sendai is actively revitalizing its business environment, especially in the wake of recovery efforts after the 2011 earthquake. This city offers a unique blend of resilience and opportunity.

10. Chiba

Chiba is often the unsung hero of Japan’s business landscape, located conveniently near Tokyo. With major companies like Aeon and Mitsui & Co., it plays a pivotal role in manufacturing and retail. The city’s advanced transportation infrastructure, including Narita International Airport, makes it a logistics powerhouse. Explore the Makuhari New City area, where modern offices and amenities create a vibrant atmosphere for business and collaboration.

Dominate search results and elevate your brand with our proven Joomla SEO solutions!

We know what it takes to rank your website in top 10 Google results; even for the most competitive keywords. A great SEO strategy and consistent efforts.

Every SEO strategies is unique. While the precise SEO strategy varies from website to website, the primary elements remain the same.

A website targeting local users requires a different content and off-page strategy than an e-commerce or a corporate or a small business website. However the common elements would remain the same, “they all require high quality backlinks, content, on-page optimization and a great user experience”.

Keyword competition of target keywords can also vary dramatically which too requires fine tuning of the SEO strategy.

Contact us to get the best custom SEO strategy for your website (at no cost)

Keyword research & analysis

What is keyword analysis?

Keywords are the words or phrases which a search engine user uses to find information they are looking for. The process of selecting target keywords for a website is called Keyword Analysis.

All the SEO work is done for a selected handful of keywords. We need a very good strategy and have to think from the point of view of a search engine user. Will the search engine users find what they are looking for and will he or she be interested in reading your web page? What is the relevance factor of the webpage content to the target keywords for that page? These are some common questions which we answer before finalizing a keyword.

What is a good keyword strategy?

We have to calculate and find the right SEO goals and with this in mind we keep a mix of long tail keywords (which have comparatively lower competition) and short tail keywords (which generally have high search volume). Selecting the right keywords can bring in quick results and thus a higher ROI.

Evaluating which keywords are right for your website and how they can maximize your ROI is the basic essence of any SEO campaign. As keywords drive the whole SEO campaign, they have to be perfect.

PPC vs SEO

Unlike PPC in Search Engine Optimization we have to be very careful when selecting the keywords that we target. As such everything, right from content optimization to back link creation are created keeping these keywords in mind.

What happens when keyword rankings are achieved?

There also comes a point when we achieve the desired rankings, when our SEO team upgrades the keyword strategy and replaces old keywords with new ones.

The process of keyword analysis

The first step in keyword research is to enumerate a list of possible keywords based on information about the website and the target market. Then using tools such as Google’s Keyword Planner we find all closely related keywords.

The next step is to thoroughly evaluate the keywords based on various parameters and select the best keywords. The two main parameters we evaluate are Keyword Relevance and Keyword Competition.

What is Keyword Relevance and Keyword Competition?

Keyword Relevance plays a key role in determining whether that keyword is a perfect match for your website or not. To find the best matched keywords, detailed attention is given to the goods, services and the target market that a client wants to target.

The second aspect is Keyword Competition. While on one hand targeting keywords with low search volume would be less fruitful, on the other hand targeting only the highly competitive keywords at the beginning of a campaign can lead to low ROI as well.

Competitor Analysis

Competitor analysis is the process of analyzing your competitors and the SEO strategies used by your key competitors. It also involves determining which keywords your competitors are ranking for and then reverse engineering to find out the missing SEO aspects from your website. When doing a competitor analysis for clients, we analyze various aspects of the websites featured on the first page of Google SERPs. These include SEO factors like, Link Profile Strength, Web page & overall quality of their Website Content, Keyword Density, On Page Optimization, Structured data markup, User Experience, Mobile Friendliness, Website Page Speed analysis, Social Media strength, and Internal Linking.

SEO is mix of various online marketing activities, and depending on the keyword competition and the current search engine value of a website, we have to carve out a path that will lead to your sureshot search engine success. As such Competitor Analysis starts during Keyword Analysis. Before finalizing the keywords we have to figure out what is working in favor of the top ranking websites. We have to be 100% sure that we are not chasing keywords that won’t provide a high ROI. The keywords we should target should drive both visitors & conversions, and help achieve your online marketing goals within an appropriate time period.

On-page optimization & Structured Data Markup

On page SEO is the process of optimizing the on-page factors of a target page. While relevant backlinks are certainly important, it is only because of their connection to the on-page SEO factors that search engines are able to create a strong relation between target page and the backlinks.

We use it extensively as part of our SEO strategy. So what are the most important on-page SEO factors? These include various on-page SEO elements such as the Title Tag, URLs, Heading tags, Image and Video relevance, Info graphics, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Page update frequency, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets.

When we start optimizing a website, we will do the on-page SEO in the first month itself. Search engines such as Google thoroughly evaluate the on-page SEO factors and maintains an index filled with key data structures that emphasizes on the on-page relevance factors. Read more…

Website Crawlability Analysis

In order for Google or any other search engine to rank a webpage, it first needs to crawl that webpage and create it’s index. Googlebot creates large indexes of the words and several other elements it can find on these webpages. Thereafter it processes key page tags and attributes, such as Title tags and ALT attributes before ranking a webpage. Now and then we often see webpages that Google couldn’t crawl successfully. As a result these pages loose their rankings and if found in large numbers, it will negatively affect the ranking of other pages on that website. Common issues affecting your website crawlability include DNS errors, Not followed errors, Server connectivity issues, and robots.txt error.The web is like an ever-growing library with billions of books and no central filing system. Google uses software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site. When crawlers find a webpage, Googles’ systems render the content of the page, just as a browser does. It takes note of key signals — from keywords to website freshness — and keeps track of it all in the Search index. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

Content quality analysis

According to Google, for a typical query, there are thousands, even millions, of web pages with potentially relevant information. As search engine users we just want the right pages with great content and not any irrelevant results. Google too wants to serve useful and relevant results, not billions of web pages.

So to make the best pages rank first, Google uses complicated algorithms to evaluate how useful these web pages are. It is this “usefulness” that we as SEO experts optimize throughout your website. The more useful a website, the better chances that it will rank higher on Google.

The kind of questions even Google’s expert engineers ask themselves as they write algorithms that attempt to assess site quality are the same that our content writers also ask.

These include questions like: 1) Would you trust the information presented in this article? 2) Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3) Does this article have spelling, stylistic, or factual errors? 4) Does the article provide original content or information, original reporting, original research, or original analysis? 5) Does the page provide substantial value when compared to other pages in search results? 6) How much quality control is done on content? 7) Was the article edited well, or does it appear sloppy or hastily produced? 8) Are the pages produced with great care and attention to detail vs. less attention to detail 9) Does this article contain insightful analysis or interesting information that is beyond obvious? 10) Does this article provide a complete or comprehensive description of the topic?

Content creation and strategy

Google is more likely to trust a website with regularly updated high quality content. Therefore depending on the keyword competition, a good content strategy requires creating many pages of related content throughout your website.

Quality content outside of target pages is also a great source of good backlinks. Such content could be on the same website in the form of blogs or on other websites in the form of articles, press releases and so on.

At SEO Web Up we follow a content oriented approach to SEO. Our specialized team of content writers will regularly create great content for your website.

We also ensure that the content created is high quality & original so that Google rewards your website as a much more authoritative source of information than other competing websites.

We write “cornerstone content” which is evergreen, original and highly informative, something that other websites would love to link to.

Google is always on the lookout for sites with high quality original content that has research, in-depth reports, thoughtful analysis and so on.

All our SEO Packages include extensive content development activities. The number of monthly content pieces we develop will vary from package to package.

Backlink strategy

Needless to say that backlinks are one of the most important ranking factor. Google knows that the net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to that site. We only create high-grade backlinks for our clients using decades of SEO experience and specialized knowledge of patented Google algorithms specifically related to Link analysis & Link scoring.

Backlinks are a very important aspect of SEO. Google wants to serve authoritative web pages to its users and back links are one of the most important factor that helps build your website’s authority. Good back-links will help you get ranked and without back-links, it is hard to rank for even the simplest keywords. Another reason why back-links are so dear to search engines, is that bots such as Googlebot finds new web pages with the help of back-links. So the more you are linked the better chances your web page will be found naturally by Googlebot.

According to Google “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

The bottom line, to rank high your website needs quality back links. As a premium SEO service provider we use our experience to build a good number of quality backlinks. Read more…

Social Media Optimization

When we optimize a website we build a unique social media strategy and create posts across a wide variety of social media channels. This helps in keeping your followers engaged and augmenting the process of Natural Link Building. As Social Media channels such as Facebook can be easily gamed, hence they are not regarded as a direct ranking signal. However their importance shouldn’t be underestimated.

There are various reasons why we use Social Media Optimization (SMO) as part of our SEO services. First, as social media websites are all about connecting with other people they have huge potential for quality back links, second, social media sites are great place to share high quality useful content, third, social media sites can be very useful when it comes to creating or promoting a brand, fourth, with billions of users channels such as Facebook and Youtube can help quickly build a very huge audience, fifth, social media links are also back links, so at the end of the day when you are seriously promoting your content on social media channels, you are in itself creating links for you website.

Google has gotten smarter at distinguishing between profiles with genuine and fake followers. This is why we often see social media pages with genuine likes and followers rank high in Google and web sites with a strong social media presence also have a better scope at ranking higher.

XML Sitemap

A sitemap is a file where you can list the pages, videos, and other files on your site, and the relationships between them. It helps in informing Google and other search engines about the organization of your site’s content. Search engine web crawlers like Googlebot also read this file to more intelligently crawl your site. Your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site. In addition if website pages don’t have any backlinks and do not naturally reference each other, we can list them in a sitemap to ensure that Google & other major search engines do not overlook some of these pages.

Internal Linking

Internal links are links pointing to other pages within your website. There are many benefits of using Internal Links. First and foremost internal links are great for user experience. As website users can easily jump to more relevant content using these links, they become a great source to grip your site visitors. This is an important SEO strategy used by Wikipedia. Second, internal links pass on link juice across all your internally linked pages. Third, as we have full control over our internal links they become a great source to build up the relevancy quotient for pages that other sites might not link to naturally. Fourth, internally linked pages can be found by Googlebot and are thus easily crawled and indexed by Google. When done right Internal Links transform into a very powerful SEO tactic that has huge benefits.

Mobile Friendliness

The ease of using Mobile Search has led to a mobile search revolution. To the extent that people use Mobile search more often than desktop search. This trend had picked up long before, as a result of which, Google began rolling its global mobile friendly update back on 21st April, 2015, thereby improving the rankings of mobile-friendly pages in mobile search results.

According to Google “Mobile is critical to your business and will continue to be so”. Often users have to pinch and zoom in order to read content on a web page. Common mobile user experience issues include, Touch elements being too close, Small font size, Wrong view port settings, Blocked JavaScript, CSS and Image Files, Unplayable Content, Faulty Redirects, Mobile-Only 404s, Irrelevant Cross Links and Overlays that partially or completely cover the contents of the page. We evaluate all target pages as part of our SEO packages and if your website isn’t mobile ready you can use our UX team to optimize it for mobile devices. We will ensure that your website becomes mobile friendly and that you don’t loose any mobile search engine traffic

Target page speed analysis

Page speed is an important ranking signal. This means that if all other factors remain the same, a website could perform better or worse in Google Search just depending on it’s page speed. We use the best tools to measure and optimize page speed of all the target pages.

Google has been emphasizing on Page Speed since 2009. It had mentioned several times across their Webmaster blog posts about their own research on page speed and indicated just how much obsessed Google is with your website speed. Here is an excerpt from one of their blog posts “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”

Review if the Website has been affected by any Google Updates

Google’s Mission Statement is “To organize the world’s information and make it universally accessible and useful.” However Search Engine Optimizers (SEOs) have a mission to improve the rankings of their client’s website. And in order to achieve their goals many SEOs resort to manipulative techniques, instead of using White Hat SEO techniques, to trick search engines and make quick progress.

For example, Search Engine Optimizers knew the power of backlinks very well and started misusing their knowledge to create spam links. All this messed up the search engine results and search engines had to make appropriate changes in their algorithms. As a result if your website was negatively affected by bad backlinks we know that there was something wrong with your back links and that your website was most probably penalized by Google’s Penguin algorithm update. To find this information we need a thorough evaluation of your website.

Google like most other popular search engines, keeps updating its search algorithms to maintain the quality of search engine results and to fight spam. While a large number of such updates are minor, there are number of other updates that have a significant impact on search results, such as, Google Hummingbird, Google Mobile Friendly, Google Panda, Google Penguin and Google Pigeon. Google publically informs about most of these significant updates on their various webmaster networks. When we strategize a SEO campaign we keep a close eye at any (positive or negative) relation between such updates and your website. Just looking at how Google treats your website, post these updates, we can better evaluate the exact positive or negative aspects of your website in light of that specific update.

Implement Google Webmaster aka Search Console Tool

While Google Analytics is used to measure & track people visiting your website, Google Search Console is the #1 recommended tool purely from SEO perspective.

Google Search Console is a free service offered by Google that helps monitor and maintain a site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Some benefits of using Search Console are, It helps you monitor your site’s performance in Google Search results, Makes sure that Google can access your content, Submit new content for crawling and remove content you don’t want shown in search results, Create and monitor content that delivers visually engaging search results, Maintain your site with minimal disruption to search performance, Monitor and resolve malware or spam issues so your site stays clean, Discover how Google Search—and the world—sees your site, See which queries caused your site to appear in search results, See a sample of sites which are linking to your website.

Implement Google Analytics

Google Analytics is an awesome tool for measuring & tracking your website visitors. You can see which keywords are performing, distinguish between organic and other visitor sources, see how they are behaving and which are the main landing pages, so you can better optimize them to increase the conversion ratio and use them to their fullest capabilities. It’s an easy to use ultrafast tool that helps you gain advance insights and create all sorts of reports about your site visitors. In short, a must have tool for online marketing.

Here’s what Google has to say about it’s Analytics tool “Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view. Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.”

Creating Articles in Joomla

Adding and editing content in Joomla is a straightforward process that allows you to manage your website effectively. Here’s a step-by-step guide to help you navigate through content management.

To add new content, go to Content > Articles. Click on the New button to create a new article. You’ll be directed to the article editor, where you can enter your title and content. Joomla’s editor allows for rich text formatting, enabling you to add images, links, and other media easily. You can also categorize your articles to keep them organized. If you don’t have categories set up yet, you can create them by going to Content > Categories.

Menu Management

To make your articles accessible, link them to menus. Go to Menus > Manage and select the menu where you want to add the article. Click New, then select the type of menu item (e.g., Single Article), and link it to the article you just created.

Utilizing Tags and Metadata

Consider using tags to enhance SEO and content discoverability. In the article editor, you can add tags relevant to your content. Don’t forget to fill out the metadata options for SEO purposes, including the meta description and keywords.

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