Joomla SEO Services

Elevate your website’s potential with our Joomla SEO services, focused on ongoing content creation and optimization. Our team is committed to enhancing your online presence through strategic approaches to produce highly optimized, targeted content designed to engage and convert your audience. Google prioritizes fresh, relevant content, and we recognize the value of regularly updating your site to maintain its visibility in search results.

Our off-page backlink activities are designed to boost your website’s authority and enhance its search engine rankings. We focus on obtaining high-quality backlinks, ensuring that each link contributes to your site’s credibility.

Our team utilizes a variety of strategies, including guest posting on influential blogs, securing mentions in online publications, and maximizing social media engagement for greater visibility. We adhere to ethical, white-hat practices that comply with search engine guidelines, prioritizing sustainable, long-term results. With our customized approach, we aim to create a strong backlink profile that drives organic traffic and elevates your online presence.

With our meticulous attention to detail and commitment to excellence, you can be confident that your website will thrive and stay ahead of the competition.

Don’t settle for the ordinary—join the ranks of the online elite with the leading Joomla SEO company.

Joomla is a versatile and powerful choice for building anything from simple blogs to complex enterprise websites. It offers a range of features that make it a powerful content management system (CMS) for building and managing websites. Here are some key features

User-Friendly Interface:- Intuitive backend for easy content management
Flexible Content Management:- Robust categorization and tagging systems for organizing content.
Multilingual Support:- Built-in support for multiple languages.
Extensive Extension Library:- Thousands of plugins and extensions to enhance functionality.
SEO-Friendly Features:- Tools for optimizing content, managing metadata, and creating SEO-friendly URLs.
Responsive Design:- Support for responsive templates for mobile-friendly websites.
Access Control Levels:- Detailed user management with customizable access permissions.
Strong Community Support:- Active community with documentation, forums, and resources.
Media Management:- Integrated media manager for easy uploading and organizing of media files.
Security Features:- Built-in security measures and regular updates to protect against vulnerabilities.
Content Versioning:- Ability to track changes and revert to previous versions of content.
Built-in Caching:- Enhances website performance by storing copies of pages to reduce load times.
Template Customization:- Extensive options for designing and customizing templates to match branding.
Advanced Search Functionality:- Robust search capabilities to improve user navigation and content discovery.
E-commerce Integration:- Compatibility with e-commerce extensions like VirtueMart and HikaShop for online stores.
Analytics Integration:- Easy integration with tools like Google Analytics for tracking website performance and visitor behavior.

Unlock your SEO Potential: From Lithuania to Global domination

SEO serves as a pivotal catalyst for businesses seeking to broaden their reach, especially within Lithuania’s dynamic market. Our meticulously crafted SEO strategies, effectively target consumers who are actively searching for keywords related to your business.

SEO Web Up will not only reinforce your brand’s authority but also nurture a meaningful connection with the target community. A well-executed SEO strategy has the potential to transform your website into a formidable instrument for driving targeted traffic, enhancing your credibility, and ultimately fostering sustainable growth.

Embrace the opportunity to unlock your business’s full potential by strategically targeting most sought-after locales, where the efficacy of location-based SEO is unmatched. Or optimize your online presence and engage targeted audiences worldwide with our international SEO expertise!

Industry Spotlight (Lithuania): Digital Triumphs and Secrets of Online Success

1. Manufacturing

Lithuania has a strong manufacturing sector, known for producing everything from electronics to textiles. Companies use online marketing to showcase their innovative products and advanced manufacturing processes. Imagine dynamic videos that take you on a virtual tour of modern factories, highlighting how skilled workers and cutting-edge technology come together to create high-quality goods. Eye-catching infographics illustrate industry growth and key statistics, while targeted ads promote trade fairs and industry conferences, connecting manufacturers with potential partners.

2. Information Technology

The IT sector in Lithuania is booming, with a focus on software development, fintech, and cybersecurity. Companies leverage online marketing to highlight their expertise and innovative solutions. Picture interactive webinars that explore the latest tech trends and engaging blog posts that break down complex topics like blockchain and artificial intelligence. Social media campaigns promote local tech events and success stories, fostering a vibrant community that attracts talent and clients eager for groundbreaking technology.

3. Biotechnology

Lithuania has established itself as a hub for biotechnology, with a focus on research and development in pharmaceuticals and healthcare. Companies in this sector utilize online marketing to raise awareness about their innovations and breakthroughs. Imagine captivating content that shares inspiring patient stories and insights into new drug developments. Informative webinars and engaging articles discuss health trends, while social media campaigns connect healthcare professionals and patients, fostering a sense of community.

4. Agriculture and Food Production

Lithuania’s agricultural sector is diverse, known for producing grains, dairy products, and organic foods. The agriculture industry employs online marketing to celebrate local products and promote sustainable practices. Picture vibrant social media posts featuring farmers’ markets, traditional recipes, and seasonal harvests. Engaging content highlights the importance of supporting local agriculture, while targeted ads promote food festivals and culinary experiences, connecting consumers with the rich flavors of Lithuanian cuisine.

5. Tourism

With its picturesque landscapes, rich history, and vibrant culture, Lithuania is becoming an increasingly popular tourist destination. The tourism sector uses creative online marketing strategies to attract visitors year-round. Imagine stunning visuals of Vilnius’ historic Old Town, the serene beauty of Trakai Castle, and the breathtaking landscapes of the Curonian Spit. Engaging social media campaigns share travel itineraries, local experiences, and fun facts, inviting travelers to explore the unique treasures of Lithuania. Influencer collaborations and virtual tours enhance the allure, showcasing hidden gems waiting to be discovered.

6. Renewable Energy

Lithuania is committed to sustainability and has made significant investments in renewable energy sources like wind and solar. The renewable energy sector employs online marketing to promote its initiatives and educate the public. Picture engaging videos showcasing solar farms and wind turbines, illustrating their role in creating a greener future. Informative blog posts discuss the benefits of renewable energy, while social media campaigns encourage community participation in sustainability efforts, inspiring collective action for a cleaner environment.

7. Financial Services

Lithuania has a well-developed financial services sector, encompassing banking, insurance, and fintech. Companies leverage online marketing to build trust and attract clients. Imagine informative webinars that simplify personal finance and investment strategies, paired with engaging articles that break down complex financial concepts. Social media campaigns share practical tips and success stories, ensuring clients feel informed and empowered in their financial journeys.

8. Creative Industries

Lithuania has a vibrant creative scene, with a rich tradition in art, design, and music. The creative industries utilize online marketing to showcase their work and engage with audiences. Picture visually striking content that highlights local artists, designers, and cultural events. Engaging social media posts invite participation in art exhibitions and festivals, fostering a thriving cultural community that attracts both locals and tourists eager to experience Lithuania’s artistic vibrancy.

9. Transport and Logistics

Strategically located at the crossroads of Europe, Lithuania is a key player in transport and logistics. Companies in this sector leverage online marketing to showcase their services and efficiency. Imagine dynamic content illustrating shipping routes and distribution networks, emphasizing the benefits of using Lithuanian logistics solutions. Engaging infographics detail the advantages of the country’s infrastructure, while social media updates keep businesses informed about industry developments, attracting partners seeking reliable logistics services.

10. Education

Education is highly valued in Lithuania, with a strong emphasis on research and academic excellence. Educational institutions leverage online marketing to attract students and showcase their programs. Imagine engaging video tours of universities that highlight diverse academic offerings and vibrant student life. Social media campaigns promote scholarship opportunities and innovative research projects, creating a sense of community among students and educators while reaching prospective families considering education in Lithuania.

Online Marketing Mavericks: Inspiring Campaigns by Renowned Companies

1. Lithuania Travel

Lithuania Travel is the official tourism organization promoting the country’s attractions. They leverage online marketing through vibrant social media campaigns that feature stunning visuals of landmarks like Vilnius and the Curonian Spit. Their website offers comprehensive travel guides and itineraries, while engaging videos and blog posts showcase unique cultural experiences, enticing potential travelers.

2. Vilniaus Prekyba

Vilniaus Prekyba is one of the largest retail groups in the Baltic region, operating popular supermarket chains like Maxima. They effectively use online marketing through targeted social media ads, loyalty programs, and digital coupons. Their engaging content highlights promotions, recipes, and community events, creating a strong connection with customers and encouraging repeat visits.

3. Air Lituanica

Air Lituanica, the country’s flagship airline, utilizes online marketing to reach travelers efficiently. Their strategy includes an informative website with user-friendly booking options, engaging social media campaigns showcasing destinations, and promotional discounts. They also run targeted email marketing campaigns to keep customers informed about flight deals and travel tips.

4. Vilnius University

As one of the oldest universities in Eastern Europe, Vilnius University uses online marketing to attract prospective students globally. They leverage social media platforms to share campus life stories, academic achievements, and research highlights. Their website features detailed program descriptions and virtual tours, making it easier for students to explore opportunities at the university.

5. EIKA

EIKA is a prominent real estate development company in Lithuania. They utilize online marketing through visually appealing project showcases on their website and social media. They share customer testimonials, project updates, and virtual tours, helping potential buyers connect with their offerings and envision their future homes.

6. Linas Agro Group

Linas Agro Group, a leading agribusiness company, leverages online marketing to promote its products and services in the agricultural sector. Their website features detailed information about their agricultural solutions, while social media campaigns highlight sustainable practices and success stories from farmers. They also engage in email marketing to keep stakeholders informed about industry trends.

7. Vilnius Tech

Vilnius Tech, a technology park supporting startups, uses online marketing to connect with entrepreneurs and investors. Their strategy includes hosting webinars, sharing success stories of startups, and promoting events through social media. Their website features resources for startups, including funding opportunities and mentorship programs, creating a supportive online community.

8. Švyturys Brewery

Švyturys is one of the oldest breweries in Lithuania, and it effectively uses online marketing to promote its beers. Engaging social media content showcases the brewing process, beer tasting events, and food pairings. They also run campaigns that encourage user-generated content, allowing fans to share their experiences, which enhances community engagement.

9. Telia Lietuva

Telia Lietuva, a leading telecommunications provider, leverages online marketing through targeted ads, social media engagement, and informative content. They highlight their services, including mobile plans and internet solutions, through engaging videos and customer testimonials. Their blog provides tech tips and updates on new services, helping to build customer loyalty.

10. Rimi Lietuva

Rimi Lietuva operates supermarkets and hypermarkets across the country. Their online marketing strategy includes a user-friendly website and mobile app where customers can access weekly promotions, recipes, and nutritional information. Engaging social media campaigns promote seasonal products and sustainability initiatives, fostering a sense of community among shoppers.

11. Vinted

Vinted, a popular online marketplace for second-hand fashion, started in Lithuania and has expanded globally. Their online marketing strategy revolves around social media influencer partnerships and engaging content that encourages users to share their finds. They leverage user-generated content and community challenges to promote sustainable fashion, making it trendy and accessible.

The SEO Map of Lithuania: Key Locations for Marketing Success

1. Vilnius
Welcome to Vilnius, the vibrant capital of Lithuania and a thriving business hub! With its stunning Baroque architecture and rich cultural history, Vilnius is not just a feast for the eyes; it’s also a hotbed for startups and innovation. The city is home to numerous tech companies, creative agencies, and multinational corporations. Picture yourself networking in trendy cafes or attending inspiring conferences in historic venues. In Vilnius, the spirit of entrepreneurship blends seamlessly with a dynamic cultural scene, making it the perfect place to grow your business!

2. Kaunas
Kaunas, Lithuania’s second-largest city, is a rising star in the business landscape. Known for its strong emphasis on education and research, Kaunas is home to several universities that foster a skilled workforce. The city has a vibrant startup ecosystem, particularly in technology and manufacturing. Imagine collaborating with local innovators while exploring the lively streets filled with art and history. Kaunas is where creativity meets commerce, offering endless opportunities for entrepreneurs!

3. Klaipėda
Klaipėda, the only port city in Lithuania, is a gateway to international trade and logistics. This bustling maritime hub plays a crucial role in the country’s economy, with thriving industries in shipping, transport, and tourism. Imagine your business benefitting from easy access to global markets while enjoying the coastal charm of this vibrant city. Klaipėda’s mix of business opportunities and stunning seaside views makes it a unique destination for growth!

4. Šiauliai
Šiauliai, known as the “City of the Sun,” is an important industrial center in Lithuania. The city has a strong focus on manufacturing, particularly in textiles, machinery, and food production. With a supportive local government encouraging entrepreneurship, Šiauliai is an excellent place for startups to flourish. Picture collaborating with local industries while enjoying the city’s sunny disposition—Šiauliai is a blend of innovation and tradition!

5. Panevėžys
Panevėžys is a vibrant city with a rich industrial heritage, known for its strong manufacturing and logistics sectors. The city has a growing reputation for fostering entrepreneurship and innovation, with various initiatives aimed at supporting local businesses. Imagine participating in networking events that connect you with like-minded entrepreneurs in a city that values creativity and collaboration. Panevėžys is where potential meets opportunity!

6. Vilkaviškis
Vilkaviškis, a charming town in southern Lithuania, is focused on agriculture and small-scale manufacturing. The local community supports initiatives that promote sustainable practices, making it an attractive location for eco-friendly businesses. Picture yourself engaging with local farmers and producers while promoting your innovative ideas—Vilkaviškis is a hidden gem for entrepreneurs passionate about sustainability!

7. Alytus
Alytus is known for its diverse economy, with strengths in manufacturing, services, and agriculture. The city is committed to attracting investment and supporting local businesses, creating a welcoming environment for entrepreneurs. Imagine collaborating with local companies while exploring the beautiful surroundings of this charming city—Alytus is where business opportunities abound!

8. Mažeikiai
Mažeikiai is an industrial city that has gained recognition for its oil refinery and energy sector. With a focus on energy production and logistics, Mažeikiai offers numerous opportunities for businesses in these fields. Picture networking with industry leaders while enjoying the local culture and history—Mažeikiai is a place where industry meets innovation!

9. Tauragė
Tauragė, located in the western part of Lithuania, is known for its strong agricultural sector and emerging small business community. The city is supportive of local entrepreneurs and encourages innovation in agriculture and food production. Imagine connecting with local farmers and businesses to create sustainable solutions—Tauragė is a fertile ground for new ideas!

10. Jonava
Jonava is a growing industrial town with a focus on manufacturing and logistics. The city benefits from its strategic location near major transport routes, making it an attractive spot for businesses looking to expand. Picture yourself participating in local business events that foster collaboration and innovation—Jonava is a place where opportunity meets ambition!

11. Radviliškis
Radviliškis is known for its strong textile and furniture manufacturing sectors. The city is actively promoting entrepreneurship and innovation, providing resources for local startups. Imagine collaborating with creative minds in a supportive environment—Radviliškis is a community where ideas take shape!

12. Ignalina
Ignalina, famous for its stunning lakes and natural beauty, is emerging as a hub for eco-tourism and sustainable businesses. The city is attracting entrepreneurs focused on green technologies and environmental initiatives. Picture hosting eco-friendly retreats or workshops in this beautiful setting—Ignalina is a paradise for sustainable innovation!

13. Kretinga
Kretinga is a picturesque town known for its agricultural heritage and growing business community. The city is supportive of local entrepreneurs, especially in the food and beverage industry. Imagine collaborating with local producers while enjoying the rich flavors of the region—Kretinga is where tradition meets opportunity!

14. Šilalė
Šilalė is a charming town with a focus on agriculture and small manufacturing. The local community encourages entrepreneurship and sustainable practices, making it an attractive location for innovative businesses. Picture engaging with local farmers and artisans to create unique products—Šilalė is a place where creativity flourishes!

15. Utena
Utena is known for its beautiful natural landscapes and strong emphasis on agriculture and food production. The city supports local businesses and promotes sustainable practices, creating a welcoming environment for entrepreneurs. Imagine connecting with local producers while enjoying the serene surroundings—Utena is a hidden treasure for those looking to innovate!

Dominate search results and elevate your brand with our proven Joomla SEO solutions!

We know what it takes to rank your website in top 10 Google results; even for the most competitive keywords. A great SEO strategy and consistent efforts.

Every SEO strategies is unique. While the precise SEO strategy varies from website to website, the primary elements remain the same.

A website targeting local users requires a different content and off-page strategy than an e-commerce or a corporate or a small business website. However the common elements would remain the same, “they all require high quality backlinks, content, on-page optimization and a great user experience”.

Keyword competition of target keywords can also vary dramatically which too requires fine tuning of the SEO strategy.

Contact us to get the best custom SEO strategy for your website (at no cost)

Keyword research & analysis

What is keyword analysis?

Keywords are the words or phrases which a search engine user uses to find information they are looking for. The process of selecting target keywords for a website is called Keyword Analysis.

All the SEO work is done for a selected handful of keywords. We need a very good strategy and have to think from the point of view of a search engine user. Will the search engine users find what they are looking for and will he or she be interested in reading your web page? What is the relevance factor of the webpage content to the target keywords for that page? These are some common questions which we answer before finalizing a keyword.

What is a good keyword strategy?

We have to calculate and find the right SEO goals and with this in mind we keep a mix of long tail keywords (which have comparatively lower competition) and short tail keywords (which generally have high search volume). Selecting the right keywords can bring in quick results and thus a higher ROI.

Evaluating which keywords are right for your website and how they can maximize your ROI is the basic essence of any SEO campaign. As keywords drive the whole SEO campaign, they have to be perfect.

PPC vs SEO

Unlike PPC in Search Engine Optimization we have to be very careful when selecting the keywords that we target. As such everything, right from content optimization to back link creation are created keeping these keywords in mind.

What happens when keyword rankings are achieved?

There also comes a point when we achieve the desired rankings, when our SEO team upgrades the keyword strategy and replaces old keywords with new ones.

The process of keyword analysis

The first step in keyword research is to enumerate a list of possible keywords based on information about the website and the target market. Then using tools such as Google’s Keyword Planner we find all closely related keywords.

The next step is to thoroughly evaluate the keywords based on various parameters and select the best keywords. The two main parameters we evaluate are Keyword Relevance and Keyword Competition.

What is Keyword Relevance and Keyword Competition?

Keyword Relevance plays a key role in determining whether that keyword is a perfect match for your website or not. To find the best matched keywords, detailed attention is given to the goods, services and the target market that a client wants to target.

The second aspect is Keyword Competition. While on one hand targeting keywords with low search volume would be less fruitful, on the other hand targeting only the highly competitive keywords at the beginning of a campaign can lead to low ROI as well.

Competitor Analysis

Competitor analysis is the process of analyzing your competitors and the SEO strategies used by your key competitors. It also involves determining which keywords your competitors are ranking for and then reverse engineering to find out the missing SEO aspects from your website. When doing a competitor analysis for clients, we analyze various aspects of the websites featured on the first page of Google SERPs. These include SEO factors like, Link Profile Strength, Web page & overall quality of their Website Content, Keyword Density, On Page Optimization, Structured data markup, User Experience, Mobile Friendliness, Website Page Speed analysis, Social Media strength, and Internal Linking.

SEO is mix of various online marketing activities, and depending on the keyword competition and the current search engine value of a website, we have to carve out a path that will lead to your sureshot search engine success. As such Competitor Analysis starts during Keyword Analysis. Before finalizing the keywords we have to figure out what is working in favor of the top ranking websites. We have to be 100% sure that we are not chasing keywords that won’t provide a high ROI. The keywords we should target should drive both visitors & conversions, and help achieve your online marketing goals within an appropriate time period.

On-page optimization & Structured Data Markup

On page SEO is the process of optimizing the on-page factors of a target page. While relevant backlinks are certainly important, it is only because of their connection to the on-page SEO factors that search engines are able to create a strong relation between target page and the backlinks.

We use it extensively as part of our SEO strategy. So what are the most important on-page SEO factors? These include various on-page SEO elements such as the Title Tag, URLs, Heading tags, Image and Video relevance, Info graphics, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Page update frequency, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets.

When we start optimizing a website, we will do the on-page SEO in the first month itself. Search engines such as Google thoroughly evaluate the on-page SEO factors and maintains an index filled with key data structures that emphasizes on the on-page relevance factors. Read more…

Website Crawlability Analysis

In order for Google or any other search engine to rank a webpage, it first needs to crawl that webpage and create it’s index. Googlebot creates large indexes of the words and several other elements it can find on these webpages. Thereafter it processes key page tags and attributes, such as Title tags and ALT attributes before ranking a webpage. Now and then we often see webpages that Google couldn’t crawl successfully. As a result these pages loose their rankings and if found in large numbers, it will negatively affect the ranking of other pages on that website. Common issues affecting your website crawlability include DNS errors, Not followed errors, Server connectivity issues, and robots.txt error.The web is like an ever-growing library with billions of books and no central filing system. Google uses software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site. When crawlers find a webpage, Googles’ systems render the content of the page, just as a browser does. It takes note of key signals — from keywords to website freshness — and keeps track of it all in the Search index. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

Content quality analysis

According to Google, for a typical query, there are thousands, even millions, of web pages with potentially relevant information. As search engine users we just want the right pages with great content and not any irrelevant results. Google too wants to serve useful and relevant results, not billions of web pages.

So to make the best pages rank first, Google uses complicated algorithms to evaluate how useful these web pages are. It is this “usefulness” that we as SEO experts optimize throughout your website. The more useful a website, the better chances that it will rank higher on Google.

The kind of questions even Google’s expert engineers ask themselves as they write algorithms that attempt to assess site quality are the same that our content writers also ask.

These include questions like: 1) Would you trust the information presented in this article? 2) Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3) Does this article have spelling, stylistic, or factual errors? 4) Does the article provide original content or information, original reporting, original research, or original analysis? 5) Does the page provide substantial value when compared to other pages in search results? 6) How much quality control is done on content? 7) Was the article edited well, or does it appear sloppy or hastily produced? 8) Are the pages produced with great care and attention to detail vs. less attention to detail 9) Does this article contain insightful analysis or interesting information that is beyond obvious? 10) Does this article provide a complete or comprehensive description of the topic?

Content creation and strategy

Google is more likely to trust a website with regularly updated high quality content. Therefore depending on the keyword competition, a good content strategy requires creating many pages of related content throughout your website.

Quality content outside of target pages is also a great source of good backlinks. Such content could be on the same website in the form of blogs or on other websites in the form of articles, press releases and so on.

At SEO Web Up we follow a content oriented approach to SEO. Our specialized team of content writers will regularly create great content for your website.

We also ensure that the content created is high quality & original so that Google rewards your website as a much more authoritative source of information than other competing websites.

We write “cornerstone content” which is evergreen, original and highly informative, something that other websites would love to link to.

Google is always on the lookout for sites with high quality original content that has research, in-depth reports, thoughtful analysis and so on.

All our SEO Packages include extensive content development activities. The number of monthly content pieces we develop will vary from package to package.

Backlink strategy

Needless to say that backlinks are one of the most important ranking factor. Google knows that the net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to that site. We only create high-grade backlinks for our clients using decades of SEO experience and specialized knowledge of patented Google algorithms specifically related to Link analysis & Link scoring.

Backlinks are a very important aspect of SEO. Google wants to serve authoritative web pages to its users and back links are one of the most important factor that helps build your website’s authority. Good back-links will help you get ranked and without back-links, it is hard to rank for even the simplest keywords. Another reason why back-links are so dear to search engines, is that bots such as Googlebot finds new web pages with the help of back-links. So the more you are linked the better chances your web page will be found naturally by Googlebot.

According to Google “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

The bottom line, to rank high your website needs quality back links. As a premium SEO service provider we use our experience to build a good number of quality backlinks. Read more…

Social Media Optimization

When we optimize a website we build a unique social media strategy and create posts across a wide variety of social media channels. This helps in keeping your followers engaged and augmenting the process of Natural Link Building. As Social Media channels such as Facebook can be easily gamed, hence they are not regarded as a direct ranking signal. However their importance shouldn’t be underestimated.

There are various reasons why we use Social Media Optimization (SMO) as part of our SEO services. First, as social media websites are all about connecting with other people they have huge potential for quality back links, second, social media sites are great place to share high quality useful content, third, social media sites can be very useful when it comes to creating or promoting a brand, fourth, with billions of users channels such as Facebook and Youtube can help quickly build a very huge audience, fifth, social media links are also back links, so at the end of the day when you are seriously promoting your content on social media channels, you are in itself creating links for you website.

Google has gotten smarter at distinguishing between profiles with genuine and fake followers. This is why we often see social media pages with genuine likes and followers rank high in Google and web sites with a strong social media presence also have a better scope at ranking higher.

XML Sitemap

A sitemap is a file where you can list the pages, videos, and other files on your site, and the relationships between them. It helps in informing Google and other search engines about the organization of your site’s content. Search engine web crawlers like Googlebot also read this file to more intelligently crawl your site. Your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site. In addition if website pages don’t have any backlinks and do not naturally reference each other, we can list them in a sitemap to ensure that Google & other major search engines do not overlook some of these pages.

Internal Linking

Internal links are links pointing to other pages within your website. There are many benefits of using Internal Links. First and foremost internal links are great for user experience. As website users can easily jump to more relevant content using these links, they become a great source to grip your site visitors. This is an important SEO strategy used by Wikipedia. Second, internal links pass on link juice across all your internally linked pages. Third, as we have full control over our internal links they become a great source to build up the relevancy quotient for pages that other sites might not link to naturally. Fourth, internally linked pages can be found by Googlebot and are thus easily crawled and indexed by Google. When done right Internal Links transform into a very powerful SEO tactic that has huge benefits.

Mobile Friendliness

The ease of using Mobile Search has led to a mobile search revolution. To the extent that people use Mobile search more often than desktop search. This trend had picked up long before, as a result of which, Google began rolling its global mobile friendly update back on 21st April, 2015, thereby improving the rankings of mobile-friendly pages in mobile search results.

According to Google “Mobile is critical to your business and will continue to be so”. Often users have to pinch and zoom in order to read content on a web page. Common mobile user experience issues include, Touch elements being too close, Small font size, Wrong view port settings, Blocked JavaScript, CSS and Image Files, Unplayable Content, Faulty Redirects, Mobile-Only 404s, Irrelevant Cross Links and Overlays that partially or completely cover the contents of the page. We evaluate all target pages as part of our SEO packages and if your website isn’t mobile ready you can use our UX team to optimize it for mobile devices. We will ensure that your website becomes mobile friendly and that you don’t loose any mobile search engine traffic

Target page speed analysis

Page speed is an important ranking signal. This means that if all other factors remain the same, a website could perform better or worse in Google Search just depending on it’s page speed. We use the best tools to measure and optimize page speed of all the target pages.

Google has been emphasizing on Page Speed since 2009. It had mentioned several times across their Webmaster blog posts about their own research on page speed and indicated just how much obsessed Google is with your website speed. Here is an excerpt from one of their blog posts “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”

Review if the Website has been affected by any Google Updates

Google’s Mission Statement is “To organize the world’s information and make it universally accessible and useful.” However Search Engine Optimizers (SEOs) have a mission to improve the rankings of their client’s website. And in order to achieve their goals many SEOs resort to manipulative techniques, instead of using White Hat SEO techniques, to trick search engines and make quick progress.

For example, Search Engine Optimizers knew the power of backlinks very well and started misusing their knowledge to create spam links. All this messed up the search engine results and search engines had to make appropriate changes in their algorithms. As a result if your website was negatively affected by bad backlinks we know that there was something wrong with your back links and that your website was most probably penalized by Google’s Penguin algorithm update. To find this information we need a thorough evaluation of your website.

Google like most other popular search engines, keeps updating its search algorithms to maintain the quality of search engine results and to fight spam. While a large number of such updates are minor, there are number of other updates that have a significant impact on search results, such as, Google Hummingbird, Google Mobile Friendly, Google Panda, Google Penguin and Google Pigeon. Google publically informs about most of these significant updates on their various webmaster networks. When we strategize a SEO campaign we keep a close eye at any (positive or negative) relation between such updates and your website. Just looking at how Google treats your website, post these updates, we can better evaluate the exact positive or negative aspects of your website in light of that specific update.

Implement Google Webmaster aka Search Console Tool

While Google Analytics is used to measure & track people visiting your website, Google Search Console is the #1 recommended tool purely from SEO perspective.

Google Search Console is a free service offered by Google that helps monitor and maintain a site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Some benefits of using Search Console are, It helps you monitor your site’s performance in Google Search results, Makes sure that Google can access your content, Submit new content for crawling and remove content you don’t want shown in search results, Create and monitor content that delivers visually engaging search results, Maintain your site with minimal disruption to search performance, Monitor and resolve malware or spam issues so your site stays clean, Discover how Google Search—and the world—sees your site, See which queries caused your site to appear in search results, See a sample of sites which are linking to your website.

Implement Google Analytics

Google Analytics is an awesome tool for measuring & tracking your website visitors. You can see which keywords are performing, distinguish between organic and other visitor sources, see how they are behaving and which are the main landing pages, so you can better optimize them to increase the conversion ratio and use them to their fullest capabilities. It’s an easy to use ultrafast tool that helps you gain advance insights and create all sorts of reports about your site visitors. In short, a must have tool for online marketing.

Here’s what Google has to say about it’s Analytics tool “Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view. Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.”

Creating Articles in Joomla

Adding and editing content in Joomla is a straightforward process that allows you to manage your website effectively. Here’s a step-by-step guide to help you navigate through content management.

To add new content, go to Content > Articles. Click on the New button to create a new article. You’ll be directed to the article editor, where you can enter your title and content. Joomla’s editor allows for rich text formatting, enabling you to add images, links, and other media easily. You can also categorize your articles to keep them organized. If you don’t have categories set up yet, you can create them by going to Content > Categories.

Menu Management

To make your articles accessible, link them to menus. Go to Menus > Manage and select the menu where you want to add the article. Click New, then select the type of menu item (e.g., Single Article), and link it to the article you just created.

Utilizing Tags and Metadata

Consider using tags to enhance SEO and content discoverability. In the article editor, you can add tags relevant to your content. Don’t forget to fill out the metadata options for SEO purposes, including the meta description and keywords.

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