Joomla SEO Services

Elevate your website’s potential with our Joomla SEO services, focused on ongoing content creation and optimization. Our team is committed to enhancing your online presence through strategic approaches to produce highly optimized, targeted content designed to engage and convert your audience. Google prioritizes fresh, relevant content, and we recognize the value of regularly updating your site to maintain its visibility in search results.

Our off-page backlink activities are designed to boost your website’s authority and enhance its search engine rankings. We focus on obtaining high-quality backlinks, ensuring that each link contributes to your site’s credibility.

Our team utilizes a variety of strategies, including guest posting on influential blogs, securing mentions in online publications, and maximizing social media engagement for greater visibility. We adhere to ethical, white-hat practices that comply with search engine guidelines, prioritizing sustainable, long-term results. With our customized approach, we aim to create a strong backlink profile that drives organic traffic and elevates your online presence.

With our meticulous attention to detail and commitment to excellence, you can be confident that your website will thrive and stay ahead of the competition.

Don’t settle for the ordinary—join the ranks of the online elite with the leading Joomla SEO company.

Joomla is a versatile and powerful choice for building anything from simple blogs to complex enterprise websites. It offers a range of features that make it a powerful content management system (CMS) for building and managing websites. Here are some key features

User-Friendly Interface:- Intuitive backend for easy content management
Flexible Content Management:- Robust categorization and tagging systems for organizing content.
Multilingual Support:- Built-in support for multiple languages.
Extensive Extension Library:- Thousands of plugins and extensions to enhance functionality.
SEO-Friendly Features:- Tools for optimizing content, managing metadata, and creating SEO-friendly URLs.
Responsive Design:- Support for responsive templates for mobile-friendly websites.
Access Control Levels:- Detailed user management with customizable access permissions.
Strong Community Support:- Active community with documentation, forums, and resources.
Media Management:- Integrated media manager for easy uploading and organizing of media files.
Security Features:- Built-in security measures and regular updates to protect against vulnerabilities.
Content Versioning:- Ability to track changes and revert to previous versions of content.
Built-in Caching:- Enhances website performance by storing copies of pages to reduce load times.
Template Customization:- Extensive options for designing and customizing templates to match branding.
Advanced Search Functionality:- Robust search capabilities to improve user navigation and content discovery.
E-commerce Integration:- Compatibility with e-commerce extensions like VirtueMart and HikaShop for online stores.
Analytics Integration:- Easy integration with tools like Google Analytics for tracking website performance and visitor behavior.

Unlocking SEO Potential: New Zealand to Global Domination

SEO serves as a pivotal catalyst for businesses seeking to broaden their reach, especially within New Zealand’s dynamic market. Our meticulously crafted SEO strategies, effectively attract local as well as global consumers who are actively seeking for businesses like yours.

SEO Web Up will not only reinforce your brand’s authority but also nurture a meaningful connection with the target community. A well-executed SEO strategy has the potential to transform your website into a formidable instrument for driving targeted traffic, enhancing your credibility, and ultimately fostering sustainable growth.

Embrace the opportunity to unlock your business’s full potential by strategically targeting New Zealand’s most sought-after locales, where the efficacy of location-based SEO is unmatched.

Industry spotlight: Digital Triumphs and Secrets of Online Success in New Zealand

1. Agriculture and Agribusiness

New Zealand’s agriculture sector is a vibrant tapestry of dairy, meat, and world-class wines, forming the backbone of its economy. To connect with consumers, companies craft compelling stories that highlight their sustainable farming practices and quality products. Imagine scrolling through stunning social media posts showcasing the journey from farm to table! E-commerce strategies further enhance engagement, allowing consumers to enjoy direct access to fresh produce and specialty items, often through personalized subscriptions that keep them coming back for more.

2. Tourism

Tourism in New Zealand is a gateway to breathtaking landscapes and thrilling adventures. To capture the hearts of potential visitors, businesses create visually stunning content on platforms like Instagram and Facebook, transporting audiences to the majestic peaks and pristine beaches of Aotearoa. Influencer partnerships bring unique experiences to life, while targeted ads and SEO strategies ensure these enticing offerings reach eager travelers. Engaging blogs and videos provide valuable insights, igniting the wanderlust that leads to unforgettable journeys.

3. Technology and Startups

New Zealand’s tech scene is buzzing with innovation, and startups are making waves on the global stage. These companies leverage online marketing by sharing insightful content that establishes their thought leadership and showcases groundbreaking solutions. Social media becomes a hub for tech enthusiasts, with product launches and updates sparking excitement. Email campaigns keep customers in the loop, while targeted online ads ensure that the world is watching as Kiwi ingenuity takes flight!

4. Manufacturing

Diverse and dynamic, New Zealand’s manufacturing sector produces everything from delicious food products to high-tech machinery. Companies harness online marketing by sharing engaging videos that reveal their meticulous processes and commitment to quality. SEO strategies enhance their visibility, making it easier for B2B clients to discover them. Social media is a powerful tool for sharing success stories and innovations, building credibility, and forging strong customer relationships in the process.

5. Education

Renowned for its exceptional educational institutions, New Zealand attracts students from around the globe. Schools and universities leverage online marketing to share captivating stories of student success and vibrant campus life on social media. Informative blogs and webinars offer insights into programs and admissions, making the application process less daunting. Personalized email campaigns keep prospective students engaged, while collaborations with educational influencers elevate New Zealand as a top choice for studying abroad.

6. Film and Entertainment

New Zealand’s film and entertainment industry has garnered global acclaim, especially with the success of iconic franchises like “The Lord of the Rings.” To amplify this magic, online marketing strategies include captivating social media campaigns that reveal behind-the-scenes content, exciting cast interviews, and interactive fan engagement. Influencer partnerships and targeted ads build anticipation for upcoming releases, while blogs and videos foster a passionate community of fans eager to dive deeper into their favorite films.

7. Renewable Energy

As a leader in sustainability, New Zealand’s renewable energy sector is thriving, and companies are eager to share their innovative journeys. Engaging online marketing showcases their commitment to green energy through compelling content that educates and inspires. Social media platforms serve as a stage for promoting renewable initiatives, while targeted campaigns attract environmentally conscious consumers. Webinars and informative articles position these companies as thought leaders, sparking conversations about the future of energy.

8. Construction and Real Estate

In the bustling construction and real estate industries, New Zealand is experiencing a boom driven by urban growth and housing demand. Companies utilize online marketing to showcase their projects through stunning virtual tours and detailed case studies that bring developments to life. Social media highlights new builds and market trends, while targeted ads connect with potential buyers and investors. Informative blogs and newsletters provide valuable insights, establishing trust and authority in a competitive market.

9. Retail

New Zealand’s retail landscape is a mix of local charm and international flair, increasingly embracing the digital marketplace. Retailers engage consumers through personalized email campaigns and dynamic social media ads that speak directly to their interests. E-commerce platforms are designed for seamless shopping experiences, while strategies like loyalty programs and user-generated content build a vibrant community of loyal customers eager to share their experiences.

10. Health and Wellness

The health and wellness industry is flourishing in New Zealand, encompassing fitness, nutrition, and mental well-being. Businesses engage audiences with captivating content that promotes healthy lifestyles and wellness tips, transforming social media into a lively community for fitness enthusiasts. Challenges and discussions spark interaction, while influencer partnerships amplify key messages. Targeted ads ensure that health-conscious consumers discover the products and services that can help them lead happier, healthier lives.

Online Marketing Mavericks: Inspiring Campaigns from Renowned Companies

1. Fisher & Paykel (Auckland)

Imagine stepping into a kitchen filled with state-of-the-art appliances that make cooking a joy! Fisher & Paykel, based in Auckland, is a leading name in kitchen and laundry appliances, bringing that vision to life. Their online marketing strategy is all about creating a captivating digital experience. Picture browsing their website, where you can explore interactive product showcases and find the perfect fridge or oven for your home. On social media, they share stunning photos of their products in beautifully designed kitchens, inspiring your next home makeover. And with targeted email campaigns, they keep you in the loop about new arrivals and handy tips to maximize your appliances!

2. Air New Zealand (Auckland)

Air New Zealand, headquartered in Auckland, takes you on a journey that’s as exciting as the destination! Known for its quirky and engaging marketing campaigns, this airline knows how to capture attention. Their social media feeds are filled with witty posts and eye-catching videos that highlight travel experiences, making you dream of your next getaway. The user-friendly website simplifies booking flights and checking in. Through captivating storytelling, they share customer adventures, creating an emotional connection that resonates with travelers everywhere. Whether you’re looking for a quick getaway or a grand adventure, Air New Zealand is always ready to whisk you away!

3. Zespri (Mount Maunganui)

Step into the vibrant world of Zespri, based in Mount Maunganui, where kiwifruit reigns supreme! As a global leader in kiwifruit marketing, Zespri engages consumers with lively online campaigns that celebrate the deliciousness and health benefits of their fruit. Their social media channels are bursting with colorful recipes and fun facts about kiwifruit, making it easy to incorporate these nutritious gems into your diet. On their website, you’ll find a wealth of information and stunning visuals that showcase their products. Zespri also collaborates with influencers and chefs to reach an even wider audience, turning the humble kiwifruit into a superstar of healthy eating!

4. Trade Me (Wellington)

Welcome to Trade Me, New Zealand’s bustling online marketplace based in Wellington, where you can buy, sell, and discover! With a user-friendly platform, Trade Me makes shopping feel like a treasure hunt. They keep users engaged with targeted email newsletters highlighting new listings and special deals. Their social media presence is all about community—sharing success stories and user-generated content that sparks conversations. Whether you’re hunting for vintage treasures or the latest gadgets, Trade Me connects buyers and sellers seamlessly, making every visit a new adventure!

5. Xero (Wellington)

Meet Xero, the cloud-based accounting software company headquartered in Wellington that’s changing the game for small businesses! Their online marketing strategy is built on providing value through education. With a treasure trove of blogs, webinars, and helpful tutorials, Xero empowers business owners to take control of their finances. Their social media channels buzz with tips, tricks, and user success stories, fostering a vibrant community of entrepreneurs. Through targeted ads, they reach potential customers eager to simplify their accounting processes, proving that managing finances can be both straightforward and enjoyable!

6. Allbirds (Auckland)

Step into a world of comfort and sustainability with Allbirds, the eco-friendly footwear brand with a strong presence in Auckland that’s winning hearts worldwide! Their online marketing shines through captivating storytelling about their sustainable materials and ethical practices. On social media, you’ll find vibrant images of their stylish shoes and happy customers enjoying life in them. Allbirds’ website is a seamless shopping experience, showcasing their products while highlighting their commitment to the planet. By fostering a community around sustainable living, Allbirds inspires customers to make choices that benefit both their feet and the Earth!

7. Farming Solutions (Christchurch)

Farming Solutions, located in Christchurch, is here to support New Zealand’s farmers with top-notch agricultural supplies! Their online marketing strategy focuses on connecting with the farming community through valuable resources and expert advice. Their website is a treasure trove of articles, videos, and guides that tackle common farming challenges head-on. Social media platforms allow them to engage with customers directly, sharing success stories and promoting special offers. By building a sense of community among agricultural professionals, Farming Solutions empowers farmers to thrive!

8. Spark (Auckland)

Spark, one of New Zealand’s largest telecommunications companies headquartered in Auckland, is all about keeping you connected! Their online marketing strategy shines through targeted digital ads that promote their services and special deals. The Spark website is designed for simplicity, making it easy for customers to manage their accounts. On social media, they engage with their audience through interactive content and community initiatives, creating a strong bond with their customers. Spark is more than just a telecom provider; it’s a partner in your digital journey!

9. Whittaker’s Chocolate (Porirua)

Indulge your senses with Whittaker’s, the iconic chocolate brand from Porirua that’s loved by many! Their online marketing is a delicious blend of storytelling and engagement. On social media, Whittaker’s shares mouthwatering visuals and fun facts about their chocolate-making process, making you crave their treats even more. Their website features an online shop, recipes, and the story behind their premium ingredients. By encouraging user-generated content, Whittaker’s builds a community of chocolate lovers, celebrating the joy of sharing their delectable creations.

10. NZTE (New Zealand Trade and Enterprise) (Wellington)

NZTE, based in Wellington, is on a mission to help Kiwi businesses thrive globally! Their online marketing strategy is all about providing valuable resources and insights. Through their website, they offer guides, case studies, and market intelligence to support exporters. NZTE uses social media to share inspiring success stories of New Zealand companies making waves overseas, fostering national pride and encouraging collaboration. By connecting businesses with the tools they need, NZTE is paving the way for future success!

The SEO Map of New Zealand: Key Locations for Marketing Success

1. Auckland

Welcome to Auckland, New Zealand’s bustling economic powerhouse! As the largest city in the country, Auckland is home to major corporations like Fletcher Building, Air New Zealand, and Fisher & Paykel. This vibrant metropolis blends stunning waterfront views with a rich cultural scene, offering everything from world-class dining to exciting festivals. With its well-developed infrastructure and international airport, Auckland serves as a gateway for trade and tourism, making it an ideal place for businesses to thrive. Here, innovation meets lifestyle, creating endless opportunities for networking and growth.

2. Wellington

As the capital city, Wellington is a charming blend of political significance and creative flair. Known for its quirky coffee shops and stunning harbor views, Wellington is home to tech giants like Xero and Trade Me, driving the city’s vibrant digital economy. The compact nature of the city fosters a tight-knit community where collaboration flourishes. With its rich arts scene, numerous cultural events, and a focus on sustainability, Wellington isn’t just a place to work—it’s a place to live life to the fullest!

3. Christchurch

Christchurch, affectionately known as the “Garden City,” is a city reborn. Following the 2011 earthquake, Christchurch has become a hub of innovation and resilience, focusing on technology, engineering, and sustainable development. Companies like Fisher & Paykel Healthcare lead the charge in healthcare innovation, while the city’s stunning parks and vibrant arts scene offer a great quality of life. With a strong commitment to rebuilding and growth, Christchurch presents an exciting opportunity for businesses looking to make their mark in a dynamic environment.

4. Hamilton

Nestled in the heart of the Waikato region, Hamilton is an emerging city with a strong agricultural and research focus. Home to the University of Waikato, the city produces a skilled workforce ready to tackle challenges in agribusiness and technology. Companies like Waikato Regional Council showcase the region’s strengths in sustainable practices. Hamilton’s strategic location and friendly community make it an attractive place for businesses seeking growth and innovation, all while enjoying the beautiful natural surroundings.

5. Tauranga

Tauranga is where business meets paradise! Known for its stunning beaches and vibrant port, this city is booming with opportunities in horticulture, shipping, and tourism. With companies like Zespri leading the kiwifruit export market, Tauranga exemplifies the region’s agricultural prowess. The warm climate and outdoor lifestyle attract talent from across the country, creating a vibrant community of professionals. Whether you’re enjoying the breathtaking scenery or networking at local events, Tauranga is a fantastic place to work and play.

6. Dunedin

Dunedin is a city steeped in history and creativity, known for its stunning Victorian architecture and thriving arts scene. Home to the prestigious University of Otago, the city is a hub for education and research, with key players like Allied Press and Dunedin Hospital contributing to its diverse economy. The rich cultural tapestry, along with access to breathtaking natural landscapes, makes Dunedin an appealing place for businesses and residents alike. Here, innovation thrives in a picturesque setting.

7. Nelson

Nestled between mountains and sea, Nelson is a small city bursting with creativity and charm. Known for its vibrant arts community and stunning landscapes, it’s a haven for entrepreneurs, artists, and outdoor enthusiasts. The region’s wineries and companies like Nelson Pine Industries highlight its agricultural and timber strengths. With its laid-back lifestyle and community spirit, Nelson is an inspiring place for businesses looking to connect with nature and creativity while making a difference.

8. Palmerston North

Palmerston North is a key regional center with a strong focus on agriculture and research. Home to Massey University, the city nurtures innovation in sectors like veterinary science and business. Companies such as AgResearch drive the local economy, contributing to a collaborative environment for startups and established businesses alike. With affordable housing, access to recreational activities, and a commitment to sustainability, Palmerston North offers a high quality of life that attracts professionals looking for balance and opportunity.

Dominate search results and elevate your brand with our proven Joomla SEO solutions!

We know what it takes to rank your website in top 10 Google results; even for the most competitive keywords. A great SEO strategy and consistent efforts.

Every SEO strategies is unique. While the precise SEO strategy varies from website to website, the primary elements remain the same.

A website targeting local users requires a different content and off-page strategy than an e-commerce or a corporate or a small business website. However the common elements would remain the same, “they all require high quality backlinks, content, on-page optimization and a great user experience”.

Keyword competition of target keywords can also vary dramatically which too requires fine tuning of the SEO strategy.

Contact us to get the best custom SEO strategy for your website (at no cost)

Keyword research & analysis

What is keyword analysis?

Keywords are the words or phrases which a search engine user uses to find information they are looking for. The process of selecting target keywords for a website is called Keyword Analysis.

All the SEO work is done for a selected handful of keywords. We need a very good strategy and have to think from the point of view of a search engine user. Will the search engine users find what they are looking for and will he or she be interested in reading your web page? What is the relevance factor of the webpage content to the target keywords for that page? These are some common questions which we answer before finalizing a keyword.

What is a good keyword strategy?

We have to calculate and find the right SEO goals and with this in mind we keep a mix of long tail keywords (which have comparatively lower competition) and short tail keywords (which generally have high search volume). Selecting the right keywords can bring in quick results and thus a higher ROI.

Evaluating which keywords are right for your website and how they can maximize your ROI is the basic essence of any SEO campaign. As keywords drive the whole SEO campaign, they have to be perfect.

PPC vs SEO

Unlike PPC in Search Engine Optimization we have to be very careful when selecting the keywords that we target. As such everything, right from content optimization to back link creation are created keeping these keywords in mind.

What happens when keyword rankings are achieved?

There also comes a point when we achieve the desired rankings, when our SEO team upgrades the keyword strategy and replaces old keywords with new ones.

The process of keyword analysis

The first step in keyword research is to enumerate a list of possible keywords based on information about the website and the target market. Then using tools such as Google’s Keyword Planner we find all closely related keywords.

The next step is to thoroughly evaluate the keywords based on various parameters and select the best keywords. The two main parameters we evaluate are Keyword Relevance and Keyword Competition.

What is Keyword Relevance and Keyword Competition?

Keyword Relevance plays a key role in determining whether that keyword is a perfect match for your website or not. To find the best matched keywords, detailed attention is given to the goods, services and the target market that a client wants to target.

The second aspect is Keyword Competition. While on one hand targeting keywords with low search volume would be less fruitful, on the other hand targeting only the highly competitive keywords at the beginning of a campaign can lead to low ROI as well.

Competitor Analysis

Competitor analysis is the process of analyzing your competitors and the SEO strategies used by your key competitors. It also involves determining which keywords your competitors are ranking for and then reverse engineering to find out the missing SEO aspects from your website. When doing a competitor analysis for clients, we analyze various aspects of the websites featured on the first page of Google SERPs. These include SEO factors like, Link Profile Strength, Web page & overall quality of their Website Content, Keyword Density, On Page Optimization, Structured data markup, User Experience, Mobile Friendliness, Website Page Speed analysis, Social Media strength, and Internal Linking.

SEO is mix of various online marketing activities, and depending on the keyword competition and the current search engine value of a website, we have to carve out a path that will lead to your sureshot search engine success. As such Competitor Analysis starts during Keyword Analysis. Before finalizing the keywords we have to figure out what is working in favor of the top ranking websites. We have to be 100% sure that we are not chasing keywords that won’t provide a high ROI. The keywords we should target should drive both visitors & conversions, and help achieve your online marketing goals within an appropriate time period.

On-page optimization & Structured Data Markup

On page SEO is the process of optimizing the on-page factors of a target page. While relevant backlinks are certainly important, it is only because of their connection to the on-page SEO factors that search engines are able to create a strong relation between target page and the backlinks.

We use it extensively as part of our SEO strategy. So what are the most important on-page SEO factors? These include various on-page SEO elements such as the Title Tag, URLs, Heading tags, Image and Video relevance, Info graphics, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Page update frequency, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets.

When we start optimizing a website, we will do the on-page SEO in the first month itself. Search engines such as Google thoroughly evaluate the on-page SEO factors and maintains an index filled with key data structures that emphasizes on the on-page relevance factors. Read more…

Website Crawlability Analysis

In order for Google or any other search engine to rank a webpage, it first needs to crawl that webpage and create it’s index. Googlebot creates large indexes of the words and several other elements it can find on these webpages. Thereafter it processes key page tags and attributes, such as Title tags and ALT attributes before ranking a webpage. Now and then we often see webpages that Google couldn’t crawl successfully. As a result these pages loose their rankings and if found in large numbers, it will negatively affect the ranking of other pages on that website. Common issues affecting your website crawlability include DNS errors, Not followed errors, Server connectivity issues, and robots.txt error.The web is like an ever-growing library with billions of books and no central filing system. Google uses software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site. When crawlers find a webpage, Googles’ systems render the content of the page, just as a browser does. It takes note of key signals — from keywords to website freshness — and keeps track of it all in the Search index. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

Content quality analysis

According to Google, for a typical query, there are thousands, even millions, of web pages with potentially relevant information. As search engine users we just want the right pages with great content and not any irrelevant results. Google too wants to serve useful and relevant results, not billions of web pages.

So to make the best pages rank first, Google uses complicated algorithms to evaluate how useful these web pages are. It is this “usefulness” that we as SEO experts optimize throughout your website. The more useful a website, the better chances that it will rank higher on Google.

The kind of questions even Google’s expert engineers ask themselves as they write algorithms that attempt to assess site quality are the same that our content writers also ask.

These include questions like: 1) Would you trust the information presented in this article? 2) Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3) Does this article have spelling, stylistic, or factual errors? 4) Does the article provide original content or information, original reporting, original research, or original analysis? 5) Does the page provide substantial value when compared to other pages in search results? 6) How much quality control is done on content? 7) Was the article edited well, or does it appear sloppy or hastily produced? 8) Are the pages produced with great care and attention to detail vs. less attention to detail 9) Does this article contain insightful analysis or interesting information that is beyond obvious? 10) Does this article provide a complete or comprehensive description of the topic?

Content creation and strategy

Google is more likely to trust a website with regularly updated high quality content. Therefore depending on the keyword competition, a good content strategy requires creating many pages of related content throughout your website.

Quality content outside of target pages is also a great source of good backlinks. Such content could be on the same website in the form of blogs or on other websites in the form of articles, press releases and so on.

At SEO Web Up we follow a content oriented approach to SEO. Our specialized team of content writers will regularly create great content for your website.

We also ensure that the content created is high quality & original so that Google rewards your website as a much more authoritative source of information than other competing websites.

We write “cornerstone content” which is evergreen, original and highly informative, something that other websites would love to link to.

Google is always on the lookout for sites with high quality original content that has research, in-depth reports, thoughtful analysis and so on.

All our SEO Packages include extensive content development activities. The number of monthly content pieces we develop will vary from package to package.

Backlink strategy

Needless to say that backlinks are one of the most important ranking factor. Google knows that the net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to that site. We only create high-grade backlinks for our clients using decades of SEO experience and specialized knowledge of patented Google algorithms specifically related to Link analysis & Link scoring.

Backlinks are a very important aspect of SEO. Google wants to serve authoritative web pages to its users and back links are one of the most important factor that helps build your website’s authority. Good back-links will help you get ranked and without back-links, it is hard to rank for even the simplest keywords. Another reason why back-links are so dear to search engines, is that bots such as Googlebot finds new web pages with the help of back-links. So the more you are linked the better chances your web page will be found naturally by Googlebot.

According to Google “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

The bottom line, to rank high your website needs quality back links. As a premium SEO service provider we use our experience to build a good number of quality backlinks. Read more…

Social Media Optimization

When we optimize a website we build a unique social media strategy and create posts across a wide variety of social media channels. This helps in keeping your followers engaged and augmenting the process of Natural Link Building. As Social Media channels such as Facebook can be easily gamed, hence they are not regarded as a direct ranking signal. However their importance shouldn’t be underestimated.

There are various reasons why we use Social Media Optimization (SMO) as part of our SEO services. First, as social media websites are all about connecting with other people they have huge potential for quality back links, second, social media sites are great place to share high quality useful content, third, social media sites can be very useful when it comes to creating or promoting a brand, fourth, with billions of users channels such as Facebook and Youtube can help quickly build a very huge audience, fifth, social media links are also back links, so at the end of the day when you are seriously promoting your content on social media channels, you are in itself creating links for you website.

Google has gotten smarter at distinguishing between profiles with genuine and fake followers. This is why we often see social media pages with genuine likes and followers rank high in Google and web sites with a strong social media presence also have a better scope at ranking higher.

XML Sitemap

A sitemap is a file where you can list the pages, videos, and other files on your site, and the relationships between them. It helps in informing Google and other search engines about the organization of your site’s content. Search engine web crawlers like Googlebot also read this file to more intelligently crawl your site. Your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site. In addition if website pages don’t have any backlinks and do not naturally reference each other, we can list them in a sitemap to ensure that Google & other major search engines do not overlook some of these pages.

Internal Linking

Internal links are links pointing to other pages within your website. There are many benefits of using Internal Links. First and foremost internal links are great for user experience. As website users can easily jump to more relevant content using these links, they become a great source to grip your site visitors. This is an important SEO strategy used by Wikipedia. Second, internal links pass on link juice across all your internally linked pages. Third, as we have full control over our internal links they become a great source to build up the relevancy quotient for pages that other sites might not link to naturally. Fourth, internally linked pages can be found by Googlebot and are thus easily crawled and indexed by Google. When done right Internal Links transform into a very powerful SEO tactic that has huge benefits.

Mobile Friendliness

The ease of using Mobile Search has led to a mobile search revolution. To the extent that people use Mobile search more often than desktop search. This trend had picked up long before, as a result of which, Google began rolling its global mobile friendly update back on 21st April, 2015, thereby improving the rankings of mobile-friendly pages in mobile search results.

According to Google “Mobile is critical to your business and will continue to be so”. Often users have to pinch and zoom in order to read content on a web page. Common mobile user experience issues include, Touch elements being too close, Small font size, Wrong view port settings, Blocked JavaScript, CSS and Image Files, Unplayable Content, Faulty Redirects, Mobile-Only 404s, Irrelevant Cross Links and Overlays that partially or completely cover the contents of the page. We evaluate all target pages as part of our SEO packages and if your website isn’t mobile ready you can use our UX team to optimize it for mobile devices. We will ensure that your website becomes mobile friendly and that you don’t loose any mobile search engine traffic

Target page speed analysis

Page speed is an important ranking signal. This means that if all other factors remain the same, a website could perform better or worse in Google Search just depending on it’s page speed. We use the best tools to measure and optimize page speed of all the target pages.

Google has been emphasizing on Page Speed since 2009. It had mentioned several times across their Webmaster blog posts about their own research on page speed and indicated just how much obsessed Google is with your website speed. Here is an excerpt from one of their blog posts “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”

Review if the Website has been affected by any Google Updates

Google’s Mission Statement is “To organize the world’s information and make it universally accessible and useful.” However Search Engine Optimizers (SEOs) have a mission to improve the rankings of their client’s website. And in order to achieve their goals many SEOs resort to manipulative techniques, instead of using White Hat SEO techniques, to trick search engines and make quick progress.

For example, Search Engine Optimizers knew the power of backlinks very well and started misusing their knowledge to create spam links. All this messed up the search engine results and search engines had to make appropriate changes in their algorithms. As a result if your website was negatively affected by bad backlinks we know that there was something wrong with your back links and that your website was most probably penalized by Google’s Penguin algorithm update. To find this information we need a thorough evaluation of your website.

Google like most other popular search engines, keeps updating its search algorithms to maintain the quality of search engine results and to fight spam. While a large number of such updates are minor, there are number of other updates that have a significant impact on search results, such as, Google Hummingbird, Google Mobile Friendly, Google Panda, Google Penguin and Google Pigeon. Google publically informs about most of these significant updates on their various webmaster networks. When we strategize a SEO campaign we keep a close eye at any (positive or negative) relation between such updates and your website. Just looking at how Google treats your website, post these updates, we can better evaluate the exact positive or negative aspects of your website in light of that specific update.

Implement Google Webmaster aka Search Console Tool

While Google Analytics is used to measure & track people visiting your website, Google Search Console is the #1 recommended tool purely from SEO perspective.

Google Search Console is a free service offered by Google that helps monitor and maintain a site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Some benefits of using Search Console are, It helps you monitor your site’s performance in Google Search results, Makes sure that Google can access your content, Submit new content for crawling and remove content you don’t want shown in search results, Create and monitor content that delivers visually engaging search results, Maintain your site with minimal disruption to search performance, Monitor and resolve malware or spam issues so your site stays clean, Discover how Google Search—and the world—sees your site, See which queries caused your site to appear in search results, See a sample of sites which are linking to your website.

Implement Google Analytics

Google Analytics is an awesome tool for measuring & tracking your website visitors. You can see which keywords are performing, distinguish between organic and other visitor sources, see how they are behaving and which are the main landing pages, so you can better optimize them to increase the conversion ratio and use them to their fullest capabilities. It’s an easy to use ultrafast tool that helps you gain advance insights and create all sorts of reports about your site visitors. In short, a must have tool for online marketing.

Here’s what Google has to say about it’s Analytics tool “Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view. Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.”

Creating Articles in Joomla

Adding and editing content in Joomla is a straightforward process that allows you to manage your website effectively. Here’s a step-by-step guide to help you navigate through content management.

To add new content, go to Content > Articles. Click on the New button to create a new article. You’ll be directed to the article editor, where you can enter your title and content. Joomla’s editor allows for rich text formatting, enabling you to add images, links, and other media easily. You can also categorize your articles to keep them organized. If you don’t have categories set up yet, you can create them by going to Content > Categories.

Menu Management

To make your articles accessible, link them to menus. Go to Menus > Manage and select the menu where you want to add the article. Click New, then select the type of menu item (e.g., Single Article), and link it to the article you just created.

Utilizing Tags and Metadata

Consider using tags to enhance SEO and content discoverability. In the article editor, you can add tags relevant to your content. Don’t forget to fill out the metadata options for SEO purposes, including the meta description and keywords.

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