Joomla SEO Services

Elevate your website’s potential with our Joomla SEO services, focused on ongoing content creation and optimization. Our team is committed to enhancing your online presence through strategic approaches to produce highly optimized, targeted content designed to engage and convert your audience. Google prioritizes fresh, relevant content, and we recognize the value of regularly updating your site to maintain its visibility in search results.

Our off-page backlink activities are designed to boost your website’s authority and enhance its search engine rankings. We focus on obtaining high-quality backlinks, ensuring that each link contributes to your site’s credibility.

Our team utilizes a variety of strategies, including guest posting on influential blogs, securing mentions in online publications, and maximizing social media engagement for greater visibility. We adhere to ethical, white-hat practices that comply with search engine guidelines, prioritizing sustainable, long-term results. With our customized approach, we aim to create a strong backlink profile that drives organic traffic and elevates your online presence.

With our meticulous attention to detail and commitment to excellence, you can be confident that your website will thrive and stay ahead of the competition.

Don’t settle for the ordinary—join the ranks of the online elite with the leading Joomla SEO company.

Joomla is a versatile and powerful choice for building anything from simple blogs to complex enterprise websites. It offers a range of features that make it a powerful content management system (CMS) for building and managing websites. Here are some key features

User-Friendly Interface:- Intuitive backend for easy content management
Flexible Content Management:- Robust categorization and tagging systems for organizing content.
Multilingual Support:- Built-in support for multiple languages.
Extensive Extension Library:- Thousands of plugins and extensions to enhance functionality.
SEO-Friendly Features:- Tools for optimizing content, managing metadata, and creating SEO-friendly URLs.
Responsive Design:- Support for responsive templates for mobile-friendly websites.
Access Control Levels:- Detailed user management with customizable access permissions.
Strong Community Support:- Active community with documentation, forums, and resources.
Media Management:- Integrated media manager for easy uploading and organizing of media files.
Security Features:- Built-in security measures and regular updates to protect against vulnerabilities.
Content Versioning:- Ability to track changes and revert to previous versions of content.
Built-in Caching:- Enhances website performance by storing copies of pages to reduce load times.
Template Customization:- Extensive options for designing and customizing templates to match branding.
Advanced Search Functionality:- Robust search capabilities to improve user navigation and content discovery.
E-commerce Integration:- Compatibility with e-commerce extensions like VirtueMart and HikaShop for online stores.
Analytics Integration:- Easy integration with tools like Google Analytics for tracking website performance and visitor behavior.

Unlocking SEO Potential: Spain to Global Domination

SEO serves as a pivotal catalyst for businesses seeking to broaden their reach, especially within Spain’s dynamic market. Our meticulously crafted SEO strategies, effectively attract local as well as global consumers who are actively seeking for businesses like yours.

SEO Web Up will not only reinforce your brand’s authority but also nurture a meaningful connection with the target community. A well-executed SEO strategy has the potential to transform your website into a formidable instrument for driving targeted traffic, enhancing your credibility, and ultimately fostering sustainable growth.

Embrace the opportunity to unlock your business’s full potential by strategically targeting Spain’s most sought-after locales, where the efficacy of location-based SEO is unmatched.

Industry spotlight: Digital Triumphs and Secrets of Online Success in Spain

1. Tourism

Spain’s vibrant tourism sector is a cornerstone of its economy, attracting millions of visitors each year. To captivate potential travelers, businesses utilize SEO and PPC advertising to ensure they rank high in search results. Social media platforms like Instagram and Facebook come alive with stunning visuals of picturesque landscapes, local delicacies, and cultural experiences. Engaging stories shared by travel influencers further ignite wanderlust, providing authentic recommendations that inspire travelers to explore everything from the sun-drenched beaches of Costa del Sol to the rich history of Barcelona.

2. Food and Beverage

Spain is renowned for its culinary delights, and the food and beverage industry is leveraging online marketing to reach food lovers worldwide. E-commerce platforms allow brands to sell directly to consumers, making it easier for people to indulge in Spanish wines, olive oils, and gourmet products. Content marketing plays a vital role here, with blogs and recipe videos not only promoting products but also creating a connection with consumers. Eye-catching posts on Instagram and TikTok showcase delicious dishes, encouraging sharing and community engagement among food enthusiasts.

3. Fashion and Textiles

The fashion industry in Spain is a dynamic blend of tradition and modernity, and it thrives in the digital space. E-commerce has become a go-to for shoppers, with brands employing targeted ads and retargeting strategies to reach potential customers. Social media, particularly Instagram, serves as a runway for showcasing new collections, engaging followers with style tips and behind-the-scenes glimpses. Influencer collaborations amplify brand visibility, allowing fashion labels to tap into the followers of style icons who resonate with their aesthetic.

4. Technology and Startups

Spain’s burgeoning tech scene is characterized by innovation and creativity. Startups leverage SEO and content marketing to position themselves as thought leaders, attracting potential clients through informative blogs and engaging whitepapers. Webinars and online events provide platforms for startups to showcase their solutions and connect with a wider audience. LinkedIn is particularly effective for B2B marketing, enabling tech companies to network and forge partnerships in an increasingly competitive landscape.

5. Real Estate

The real estate market in Spain is thriving, and online marketing is pivotal in connecting buyers with their dream homes. Virtual tours and high-quality images make properties more accessible, allowing potential buyers to explore listings from the comfort of their homes. Real estate agents optimize their websites for local searches to enhance visibility, while targeted social media ads engage specific demographics, making it easier for buyers and renters to find their ideal properties in bustling cities or serene coastal areas.

6. Automotive

The automotive industry in Spain is undergoing a digital transformation, with online sales platforms gaining traction. Automotive brands use engaging video content to highlight vehicle features and customer testimonials, creating an immersive experience for potential buyers. SEO strategies are crucial for ensuring that dealerships and manufacturers remain visible when consumers are researching their next vehicle. The convenience of online shopping, coupled with targeted advertising, has made car buying more accessible and streamlined.

7. Healthcare and Pharmaceuticals

In the rapidly evolving healthcare landscape, telemedicine has emerged as a game-changer, allowing providers to offer consultations online. Healthcare organizations use targeted digital advertising to promote these services, while educational content positions them as trusted authorities in the field. Social media platforms are harnessed to engage communities, share health tips, and conduct awareness campaigns, helping to demystify health-related topics and foster a more informed public.

8. Finance and Banking

Spain’s finance and banking sector is leveraging online marketing to engage customers and drive service adoption. Digital channels, such as email marketing and social media, are utilized to promote a variety of financial products, from personal loans to investment services. Interactive tools like calculators and comparison guides attract potential clients by providing valuable resources that simplify financial decisions, enhancing user experience and trust.

9. Education

The education sector in Spain has embraced online learning, and institutions are utilizing digital marketing to attract students. SEO strategies help schools and universities rank higher in search results, while content marketing—like blogs and videos—showcase their programs and successes. Social media campaigns create interactive experiences, allowing prospective students to connect with current students and faculty. Webinars and online open days provide additional insights into courses and campus life, making education more accessible than ever.

10. Entertainment and Media

The entertainment and media industry in Spain is thriving in the digital age, with streaming services and content creators harnessing online marketing to captivate audiences. Engaging social media campaigns promote new releases, while interactive content helps build communities of fans. Collaborations with influencers allow brands to tap into new demographics, enhancing visibility and creating buzz around upcoming shows, films, or music releases.

11. Construction and Real Estate Development

The construction industry in Spain is increasingly adopting digital marketing strategies to showcase projects and attract clients. Online portfolios highlight completed works, demonstrating capabilities and fostering trust. Social media is utilized to engage with stakeholders and the community, sharing updates and milestones. SEO strategies ensure visibility in a competitive market, allowing firms to effectively reach potential clients looking for construction services or developments.

Online Marketing Mavericks: Inspiring Campaigns from Renowned Companies

1. Meliá Hotels International

Meliá Hotels International stands out in the hospitality industry by creating memorable travel experiences. Their online marketing strategy focuses on captivating social media campaigns that showcase stunning hotel locations and amenities. By partnering with travel influencers, they reach potential guests where they spend their time. Personalized email promotions also ensure that past guests feel valued and enticed to return, making Meliá a go-to choice for travelers.

2. Grupo Vips

Grupo Vips, a prominent player in Spain’s dining scene, knows how to connect with food lovers. They actively engage customers on social media with interactive posts and fun promotions, making followers feel like part of the community. Their user-friendly apps streamline online ordering, ensuring that customers can enjoy their favorite meals with ease. This blend of social interaction and convenience keeps diners coming back for more.

3. Inditex (Zara)

Inditex, home to the iconic Zara brand, is a master of fast fashion. Their robust e-commerce platform allows shoppers to browse and purchase the latest trends with just a few clicks. Zara’s use of social media marketing and influencer collaborations not only highlights new collections but also creates a buzz around their brand. By integrating online shopping with a seamless in-store experience, they ensure that fashion enthusiasts stay engaged and inspired.

4. Telefónica

As a leading telecommunications company, Telefónica understands the importance of staying connected. They utilize digital content marketing to educate consumers about their services and innovations, sharing insights through engaging blog posts and videos. Their social media presence is informative yet relatable, allowing them to build strong relationships with customers. Data analytics help them personalize marketing efforts, ensuring that the right message reaches the right audience.

5. Cabify

Cabify revolutionizes urban transportation with a user-friendly app that puts convenience at the forefront. Their marketing strategy involves targeted online ads and referral programs that encourage users to spread the word. By focusing on local SEO, Cabify attracts customers in specific cities, creating a sense of community. This approach not only grows their user base but also fosters loyalty among riders who appreciate the service.

6. SEAT

SEAT takes the automotive experience to the next level with immersive online features. Their virtual car tours and interactive advertisements engage potential buyers in exciting ways. Social media campaigns highlight new models and innovations, while customer stories create a sense of belonging among SEAT owners. By blending technology with personal storytelling, they connect with audiences emotionally.

7. Idealista

Idealista is the go-to platform for property seekers in Spain. They utilize strong SEO strategies and compelling content marketing to attract users looking for their dream homes. Targeted online ads and informative email newsletters keep potential buyers informed about new listings and market trends. By positioning themselves as a trusted resource, Idealista builds lasting relationships with its users.

8. Mango

Mango embodies style and elegance in the fashion retail space. Their vibrant e-commerce site is paired with dynamic social media advertising that showcases the latest collections. Collaborating with influencers who align with their brand helps Mango reach diverse audiences, while engaging content keeps customers inspired. This blend of digital marketing keeps their community excited about new arrivals and seasonal trends.

9. El Corte Inglés

As one of Spain’s largest department stores, El Corte Inglés offers a shopping experience that caters to everyone. Their online marketing strategy is multifaceted, featuring email campaigns that reward loyalty and targeted advertising that highlights seasonal promotions. By creating an omnichannel shopping experience, they ensure that customers can shop conveniently online or in-store, making them a household name.

10. Repsol

Repsol takes an innovative approach to energy marketing. They focus on content that informs and engages consumers about sustainability and energy efficiency. Through social media, Repsol promotes their corporate social responsibility initiatives, showcasing their commitment to a greener future. This transparency builds trust with stakeholders and positions Repsol as a leader in the energy sector.

11. Banco Santander

Banco Santander combines traditional banking with digital innovation. Their user-friendly mobile apps and personalized online services enhance the banking experience. By utilizing targeted digital advertising and educational content, they guide customers through their financial journey, whether it’s saving, investing, or obtaining loans. This approach not only attracts new customers but also fosters loyalty among existing ones.

12. Desigual

Desigual stands out with its bold, colorful fashion that tells a story. Their online marketing strategy is all about vibrant visual content and social media engagement. By focusing on community-building and authentic storytelling, Desigual connects with customers who share their love for creativity and individuality. This engaging approach makes them more than just a brand—it turns customers into brand advocates.

The SEO Map of Spain: Key Locations for Marketing Success

1. Madrid

Madrid, the capital city, serves as the financial and political heart of Spain. It is home to numerous multinational corporations and financial institutions, benefiting from a well-developed infrastructure, including extensive public transport and a central location that enhances accessibility. The AZCA business district houses many corporate headquarters and modern office spaces. Madrid’s dynamic environment is complemented by a rich cultural scene, with museums, theaters, and diverse dining options that attract both locals and international visitors.

2. Barcelona

Barcelona is renowned for its entrepreneurial spirit and innovation, making it a hub for startups and tech companies. The city’s vibrant atmosphere, characterized by unique architecture and Mediterranean lifestyle, fosters creativity and collaboration. Areas like 22@ are known as innovation districts, hosting many tech firms and coworking spaces. Barcelona’s strategic coastal location facilitates international trade and tourism, while the city’s numerous trade fairs and conferences further solidify its position as a major business center.

3. Valencia

Valencia is increasingly recognized as a growing business city, especially in agriculture, technology, and logistics. Its port is one of the busiest in Europe, enhancing trade opportunities. The city offers a favorable quality of life, blending historical architecture with modern amenities. Valencia’s innovation ecosystem is supported by several universities and research centers, fostering collaboration between businesses and academia. The annual Valencia Startup City event highlights the city’s commitment to nurturing startups and attracting investment.

4. Bilbao

Bilbao, located in the Basque Country, is an important industrial and financial center. The city’s transformation from an industrial hub to a modern metropolis is exemplified by the iconic Guggenheim Museum, which has spurred economic growth and tourism. Bilbao emphasizes innovation through investments in technology and design, with initiatives aimed at revitalizing urban spaces. The city is home to several major corporations, particularly in finance, manufacturing, and shipping, contributing to a diverse economy.

5. Seville

Seville, known for its rich cultural heritage, is also a burgeoning business city focusing on technology, renewable energy, and tourism. The city hosts various international trade fairs and conferences, particularly in agriculture and technology. Seville’s favorable climate and lifestyle attract talent, while its research institutions foster innovation. Positioned as a gateway to Latin America, Seville enhances its significance in international business and trade.

6. Malaga

Malaga is rapidly emerging as a significant business hub, especially in the fields of technology and tourism. The city’s tech park, Parque Tecnológico de Andalucía, supports numerous startups and innovative companies. With its beautiful Mediterranean climate, Malaga offers an attractive lifestyle, drawing professionals from various sectors. The city’s airport is one of the busiest in Spain, facilitating both business and leisure travel, while its port enhances trade opportunities.

7. Alicante

Alicante is known for its growing business environment, particularly in tourism, real estate, and agriculture. The city benefits from a strategic location on the Costa Blanca, making it a popular destination for both domestic and international tourists. Alicante’s business ecosystem is supported by several business incubators and accelerators, fostering innovation and entrepreneurship. The city also hosts various international trade events, promoting its industries and attracting investment.

8. Granada

Granada is gaining recognition for its focus on technology and education, largely due to the presence of the University of Granada, one of the leading universities in Spain. The city is investing in technology parks to promote innovation and attract startups. Its rich history and cultural heritage make it an appealing place for businesses in tourism and hospitality. The local government actively supports entrepreneurial initiatives, creating a conducive environment for new ventures.

9. San Sebastián

San Sebastián, known for its stunning beaches and culinary excellence, is also an important business city, especially in the fields of tourism, gastronomy, and technology. The city hosts several international conferences and events, particularly in the culinary sector. San Sebastián is home to innovative companies and startups, supported by a strong educational system and research institutions. The picturesque location enhances its appeal to both tourists and professionals, fostering a vibrant business environment.

Dominate search results and elevate your brand with our proven Joomla SEO solutions!

We know what it takes to rank your website in top 10 Google results; even for the most competitive keywords. A great SEO strategy and consistent efforts.

Every SEO strategies is unique. While the precise SEO strategy varies from website to website, the primary elements remain the same.

A website targeting local users requires a different content and off-page strategy than an e-commerce or a corporate or a small business website. However the common elements would remain the same, “they all require high quality backlinks, content, on-page optimization and a great user experience”.

Keyword competition of target keywords can also vary dramatically which too requires fine tuning of the SEO strategy.

Contact us to get the best custom SEO strategy for your website (at no cost)

Keyword research & analysis

What is keyword analysis?

Keywords are the words or phrases which a search engine user uses to find information they are looking for. The process of selecting target keywords for a website is called Keyword Analysis.

All the SEO work is done for a selected handful of keywords. We need a very good strategy and have to think from the point of view of a search engine user. Will the search engine users find what they are looking for and will he or she be interested in reading your web page? What is the relevance factor of the webpage content to the target keywords for that page? These are some common questions which we answer before finalizing a keyword.

What is a good keyword strategy?

We have to calculate and find the right SEO goals and with this in mind we keep a mix of long tail keywords (which have comparatively lower competition) and short tail keywords (which generally have high search volume). Selecting the right keywords can bring in quick results and thus a higher ROI.

Evaluating which keywords are right for your website and how they can maximize your ROI is the basic essence of any SEO campaign. As keywords drive the whole SEO campaign, they have to be perfect.

PPC vs SEO

Unlike PPC in Search Engine Optimization we have to be very careful when selecting the keywords that we target. As such everything, right from content optimization to back link creation are created keeping these keywords in mind.

What happens when keyword rankings are achieved?

There also comes a point when we achieve the desired rankings, when our SEO team upgrades the keyword strategy and replaces old keywords with new ones.

The process of keyword analysis

The first step in keyword research is to enumerate a list of possible keywords based on information about the website and the target market. Then using tools such as Google’s Keyword Planner we find all closely related keywords.

The next step is to thoroughly evaluate the keywords based on various parameters and select the best keywords. The two main parameters we evaluate are Keyword Relevance and Keyword Competition.

What is Keyword Relevance and Keyword Competition?

Keyword Relevance plays a key role in determining whether that keyword is a perfect match for your website or not. To find the best matched keywords, detailed attention is given to the goods, services and the target market that a client wants to target.

The second aspect is Keyword Competition. While on one hand targeting keywords with low search volume would be less fruitful, on the other hand targeting only the highly competitive keywords at the beginning of a campaign can lead to low ROI as well.

Competitor Analysis

Competitor analysis is the process of analyzing your competitors and the SEO strategies used by your key competitors. It also involves determining which keywords your competitors are ranking for and then reverse engineering to find out the missing SEO aspects from your website. When doing a competitor analysis for clients, we analyze various aspects of the websites featured on the first page of Google SERPs. These include SEO factors like, Link Profile Strength, Web page & overall quality of their Website Content, Keyword Density, On Page Optimization, Structured data markup, User Experience, Mobile Friendliness, Website Page Speed analysis, Social Media strength, and Internal Linking.

SEO is mix of various online marketing activities, and depending on the keyword competition and the current search engine value of a website, we have to carve out a path that will lead to your sureshot search engine success. As such Competitor Analysis starts during Keyword Analysis. Before finalizing the keywords we have to figure out what is working in favor of the top ranking websites. We have to be 100% sure that we are not chasing keywords that won’t provide a high ROI. The keywords we should target should drive both visitors & conversions, and help achieve your online marketing goals within an appropriate time period.

On-page optimization & Structured Data Markup

On page SEO is the process of optimizing the on-page factors of a target page. While relevant backlinks are certainly important, it is only because of their connection to the on-page SEO factors that search engines are able to create a strong relation between target page and the backlinks.

We use it extensively as part of our SEO strategy. So what are the most important on-page SEO factors? These include various on-page SEO elements such as the Title Tag, URLs, Heading tags, Image and Video relevance, Info graphics, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Page update frequency, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets.

When we start optimizing a website, we will do the on-page SEO in the first month itself. Search engines such as Google thoroughly evaluate the on-page SEO factors and maintains an index filled with key data structures that emphasizes on the on-page relevance factors. Read more…

Website Crawlability Analysis

In order for Google or any other search engine to rank a webpage, it first needs to crawl that webpage and create it’s index. Googlebot creates large indexes of the words and several other elements it can find on these webpages. Thereafter it processes key page tags and attributes, such as Title tags and ALT attributes before ranking a webpage. Now and then we often see webpages that Google couldn’t crawl successfully. As a result these pages loose their rankings and if found in large numbers, it will negatively affect the ranking of other pages on that website. Common issues affecting your website crawlability include DNS errors, Not followed errors, Server connectivity issues, and robots.txt error.The web is like an ever-growing library with billions of books and no central filing system. Google uses software known as web crawlers to discover publicly available webpages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site. When crawlers find a webpage, Googles’ systems render the content of the page, just as a browser does. It takes note of key signals — from keywords to website freshness — and keeps track of it all in the Search index. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

Content quality analysis

According to Google, for a typical query, there are thousands, even millions, of web pages with potentially relevant information. As search engine users we just want the right pages with great content and not any irrelevant results. Google too wants to serve useful and relevant results, not billions of web pages.

So to make the best pages rank first, Google uses complicated algorithms to evaluate how useful these web pages are. It is this “usefulness” that we as SEO experts optimize throughout your website. The more useful a website, the better chances that it will rank higher on Google.

The kind of questions even Google’s expert engineers ask themselves as they write algorithms that attempt to assess site quality are the same that our content writers also ask.

These include questions like: 1) Would you trust the information presented in this article? 2) Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3) Does this article have spelling, stylistic, or factual errors? 4) Does the article provide original content or information, original reporting, original research, or original analysis? 5) Does the page provide substantial value when compared to other pages in search results? 6) How much quality control is done on content? 7) Was the article edited well, or does it appear sloppy or hastily produced? 8) Are the pages produced with great care and attention to detail vs. less attention to detail 9) Does this article contain insightful analysis or interesting information that is beyond obvious? 10) Does this article provide a complete or comprehensive description of the topic?

Content creation and strategy

Google is more likely to trust a website with regularly updated high quality content. Therefore depending on the keyword competition, a good content strategy requires creating many pages of related content throughout your website.

Quality content outside of target pages is also a great source of good backlinks. Such content could be on the same website in the form of blogs or on other websites in the form of articles, press releases and so on.

At SEO Web Up we follow a content oriented approach to SEO. Our specialized team of content writers will regularly create great content for your website.

We also ensure that the content created is high quality & original so that Google rewards your website as a much more authoritative source of information than other competing websites.

We write “cornerstone content” which is evergreen, original and highly informative, something that other websites would love to link to.

Google is always on the lookout for sites with high quality original content that has research, in-depth reports, thoughtful analysis and so on.

All our SEO Packages include extensive content development activities. The number of monthly content pieces we develop will vary from package to package.

Backlink strategy

Needless to say that backlinks are one of the most important ranking factor. Google knows that the net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to that site. We only create high-grade backlinks for our clients using decades of SEO experience and specialized knowledge of patented Google algorithms specifically related to Link analysis & Link scoring.

Backlinks are a very important aspect of SEO. Google wants to serve authoritative web pages to its users and back links are one of the most important factor that helps build your website’s authority. Good back-links will help you get ranked and without back-links, it is hard to rank for even the simplest keywords. Another reason why back-links are so dear to search engines, is that bots such as Googlebot finds new web pages with the help of back-links. So the more you are linked the better chances your web page will be found naturally by Googlebot.

According to Google “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

The bottom line, to rank high your website needs quality back links. As a premium SEO service provider we use our experience to build a good number of quality backlinks. Read more…

Social Media Optimization

When we optimize a website we build a unique social media strategy and create posts across a wide variety of social media channels. This helps in keeping your followers engaged and augmenting the process of Natural Link Building. As Social Media channels such as Facebook can be easily gamed, hence they are not regarded as a direct ranking signal. However their importance shouldn’t be underestimated.

There are various reasons why we use Social Media Optimization (SMO) as part of our SEO services. First, as social media websites are all about connecting with other people they have huge potential for quality back links, second, social media sites are great place to share high quality useful content, third, social media sites can be very useful when it comes to creating or promoting a brand, fourth, with billions of users channels such as Facebook and Youtube can help quickly build a very huge audience, fifth, social media links are also back links, so at the end of the day when you are seriously promoting your content on social media channels, you are in itself creating links for you website.

Google has gotten smarter at distinguishing between profiles with genuine and fake followers. This is why we often see social media pages with genuine likes and followers rank high in Google and web sites with a strong social media presence also have a better scope at ranking higher.

XML Sitemap

A sitemap is a file where you can list the pages, videos, and other files on your site, and the relationships between them. It helps in informing Google and other search engines about the organization of your site’s content. Search engine web crawlers like Googlebot also read this file to more intelligently crawl your site. Your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site. In addition if website pages don’t have any backlinks and do not naturally reference each other, we can list them in a sitemap to ensure that Google & other major search engines do not overlook some of these pages.

Internal Linking

Internal links are links pointing to other pages within your website. There are many benefits of using Internal Links. First and foremost internal links are great for user experience. As website users can easily jump to more relevant content using these links, they become a great source to grip your site visitors. This is an important SEO strategy used by Wikipedia. Second, internal links pass on link juice across all your internally linked pages. Third, as we have full control over our internal links they become a great source to build up the relevancy quotient for pages that other sites might not link to naturally. Fourth, internally linked pages can be found by Googlebot and are thus easily crawled and indexed by Google. When done right Internal Links transform into a very powerful SEO tactic that has huge benefits.

Mobile Friendliness

The ease of using Mobile Search has led to a mobile search revolution. To the extent that people use Mobile search more often than desktop search. This trend had picked up long before, as a result of which, Google began rolling its global mobile friendly update back on 21st April, 2015, thereby improving the rankings of mobile-friendly pages in mobile search results.

According to Google “Mobile is critical to your business and will continue to be so”. Often users have to pinch and zoom in order to read content on a web page. Common mobile user experience issues include, Touch elements being too close, Small font size, Wrong view port settings, Blocked JavaScript, CSS and Image Files, Unplayable Content, Faulty Redirects, Mobile-Only 404s, Irrelevant Cross Links and Overlays that partially or completely cover the contents of the page. We evaluate all target pages as part of our SEO packages and if your website isn’t mobile ready you can use our UX team to optimize it for mobile devices. We will ensure that your website becomes mobile friendly and that you don’t loose any mobile search engine traffic

Target page speed analysis

Page speed is an important ranking signal. This means that if all other factors remain the same, a website could perform better or worse in Google Search just depending on it’s page speed. We use the best tools to measure and optimize page speed of all the target pages.

Google has been emphasizing on Page Speed since 2009. It had mentioned several times across their Webmaster blog posts about their own research on page speed and indicated just how much obsessed Google is with your website speed. Here is an excerpt from one of their blog posts “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”

Review if the Website has been affected by any Google Updates

Google’s Mission Statement is “To organize the world’s information and make it universally accessible and useful.” However Search Engine Optimizers (SEOs) have a mission to improve the rankings of their client’s website. And in order to achieve their goals many SEOs resort to manipulative techniques, instead of using White Hat SEO techniques, to trick search engines and make quick progress.

For example, Search Engine Optimizers knew the power of backlinks very well and started misusing their knowledge to create spam links. All this messed up the search engine results and search engines had to make appropriate changes in their algorithms. As a result if your website was negatively affected by bad backlinks we know that there was something wrong with your back links and that your website was most probably penalized by Google’s Penguin algorithm update. To find this information we need a thorough evaluation of your website.

Google like most other popular search engines, keeps updating its search algorithms to maintain the quality of search engine results and to fight spam. While a large number of such updates are minor, there are number of other updates that have a significant impact on search results, such as, Google Hummingbird, Google Mobile Friendly, Google Panda, Google Penguin and Google Pigeon. Google publically informs about most of these significant updates on their various webmaster networks. When we strategize a SEO campaign we keep a close eye at any (positive or negative) relation between such updates and your website. Just looking at how Google treats your website, post these updates, we can better evaluate the exact positive or negative aspects of your website in light of that specific update.

Implement Google Webmaster aka Search Console Tool

While Google Analytics is used to measure & track people visiting your website, Google Search Console is the #1 recommended tool purely from SEO perspective.

Google Search Console is a free service offered by Google that helps monitor and maintain a site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Some benefits of using Search Console are, It helps you monitor your site’s performance in Google Search results, Makes sure that Google can access your content, Submit new content for crawling and remove content you don’t want shown in search results, Create and monitor content that delivers visually engaging search results, Maintain your site with minimal disruption to search performance, Monitor and resolve malware or spam issues so your site stays clean, Discover how Google Search—and the world—sees your site, See which queries caused your site to appear in search results, See a sample of sites which are linking to your website.

Implement Google Analytics

Google Analytics is an awesome tool for measuring & tracking your website visitors. You can see which keywords are performing, distinguish between organic and other visitor sources, see how they are behaving and which are the main landing pages, so you can better optimize them to increase the conversion ratio and use them to their fullest capabilities. It’s an easy to use ultrafast tool that helps you gain advance insights and create all sorts of reports about your site visitors. In short, a must have tool for online marketing.

Here’s what Google has to say about it’s Analytics tool “Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view. Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.”

Creating Articles in Joomla

Adding and editing content in Joomla is a straightforward process that allows you to manage your website effectively. Here’s a step-by-step guide to help you navigate through content management.

To add new content, go to Content > Articles. Click on the New button to create a new article. You’ll be directed to the article editor, where you can enter your title and content. Joomla’s editor allows for rich text formatting, enabling you to add images, links, and other media easily. You can also categorize your articles to keep them organized. If you don’t have categories set up yet, you can create them by going to Content > Categories.

Menu Management

To make your articles accessible, link them to menus. Go to Menus > Manage and select the menu where you want to add the article. Click New, then select the type of menu item (e.g., Single Article), and link it to the article you just created.

Utilizing Tags and Metadata

Consider using tags to enhance SEO and content discoverability. In the article editor, you can add tags relevant to your content. Don’t forget to fill out the metadata options for SEO purposes, including the meta description and keywords.

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