Google recommends Responsive web design methodology for building mobile friendly sites. Google wants to make sure that its search engine users are served the most relevant results with a good user experience. Responsive design is future friendly, fast and enhances web user experience. It has transformed the standard pixel widths and font sizes to a more fluid layout, which easily adapts to variations in screen size technologies. While converting desktop sites to mobile sites, a first step towards responsive layout is to start thinking about which elements should stay, which can be refactored and which ones need to go to save space in the mobile environment. READ MORE »
On 21 April 2015 Google began rolling its global mobile-friendly update thereby improving the rankings of mobile-friendly pages in mobile search results. Even back in October 2015, Google was receiving at least 50 billion mobile searches every month. And as Google Search SVP, Amit Singhal said, this trend will just continue upwards. READ MORE »
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